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0:00
What's out there? What does the future hold? And how do I be a part of that future
0:07
And for you guys who may have noticed, I kind of walked a little bit down BET
0:12
And why would I want to walk down BET? Just based on the fact that you got to have a relationship
0:20
You got to have a relationship in BET. And not necessarily you have Scott Mills, but you also have ANR
0:26
and you got to be able to communicate, speak the language. And when you get to dealing with CEOs in corporate, let me just explain something
0:37
Makes it a little bit easier. What you've got there is you're going to have a situation where you have to know their business
0:44
better than they know their business. Basically, to be an effective, how would I say this
0:52
to be an effective music executive or A&R or just what you do. So when you get something like this
0:59
what am I doing, right? I'm bringing the NBA scouting, right? I want you to follow this path
1:06
I'm bringing the NBA scouting service, the same work I did when dealing in grassroots for an NBA
1:14
player. I'm going to bring that over to Too Hot Media. So Money Mike, I'm a hired gun, right? I'm
1:20
hired gun. I'm learning the business, understanding the process flow, and understand how the
1:26
relationships go. So when I look at BET, I look at it from a different perspective than
1:31
both, right? You're going to understand you've got Scott Mills as a CEO, right? There's no
1:35
doubt about that. But you look at the locations of it, they got a headquarters in New York
1:40
and they also got a location in Washington, DC. Now, what does that tell me? That tells
1:45
me right there that something else is going on in Washington, D.C., so I got to go figure
1:52
that out, right? Well, it brings me back to my premise, what's going on in Washington, D.C
1:56
You got Sheila Johnson, right? You got founder of BET's Bob Johnson
2:01
You have Sheila Johnson. Now, what's Sheila Johnson, and what does she have going on in Washington, D.C.
2:06
Besides supporting and uplifting the culture, she's the owner of the Washington Mystics
2:10
That's right, the WNBA Washington Mystics, right? They got three first-round picks going here, right
2:15
So we got to align that and say, okay, what does that mean
2:20
That means they can turn around and become one of the national powerhouses in the WNBA
2:26
And why is that? You got Sidney Johnson's going to coach that team. Sidney Johnson played with Pete Carrell coming out of Princeton, right
2:34
So I got to connect the dots, right? And when you look at this and you start connecting the dots, here's what you find
2:40
you find that you've got a situation here that really can move you in another direction, right
2:47
Because the relationships get built not just off of music or not just off the artist
2:54
When you look at BET as a billion dollar company, they've got multiple, multiple missions that they're working on
3:01
And as they bring it all under one umbrella, you got to be ready and in the right position to do so
3:07
Now, what does that do? I mean, I'll give you an example. I cover the WNBA. Why do I cover the WNBA? Because I was smart enough to know that the WNBA is going
3:16
to be the leading game in the market, right? So we started this about a year ago, making sure you
3:21
know all the players, who's going on. Now, why? The NBA, you've got a crowded space. The WNBA
3:27
you don't have a crowded space. So what's more opportunity? I see more opportunity in the WNBA
3:32
than I do in the NBA, but that's not going to be for long because they're coming. But only problem
3:36
now is I'm a mile ahead of him in the coverage. So it's going to be really hard to kind of jump in
3:42
But the point I'm making with the artists, let's talk about the NBA scouting service, right? Because
3:48
I look at two hot media group. I look at two hot radios, has a circuit tour for artists
3:54
Now, if I'm going to get a player to the NBA, okay, you can't just go play one tournament
3:59
And that it I mean we got to go to Vegas We could potentially go to Memphis We could be in New Jersey right We could be in New York we could be in Arizona okay We could be in San Francisco what am I seeing Those players have to rotate and play in each one of those circuits
4:15
Why? Because as the competition gets better, right? And that's why I'm building up the 53
4:21
And folks, the 53 I just put out is not the 53. I wanted to give you an example what that's going to look like
4:27
But when I put out the 53, I'm going to tell you a little bit more about them. You'll have an interview
4:31
They'll be able to tell about themselves, right? Because I got to match this up
4:35
Now, the next level when you get on the circuit, and this is why it's important
4:40
and a lot of people don't necessarily realize how important this is, social media management, right
4:45
You have Too Hot Radio. We've got a social media management platform. What does it cost the artist
4:50
About $900, right? Let's get that out of the way. Now, that $900 investment is going to be the best investment that you ever made
4:58
Let me tell you why. You have too hot media, but you also have Money Mike, right
5:02
So they're going to run it one way. I'm going to take a deeper dive the other way to bring you home and make sure that you're
5:08
successful, right? Because at the end of the day, it takes more than just one performance to make it
5:14
You got to be ready to do this again and again. And why am I saying that is if an artist makes it and he does it in one performance, here's
5:21
the drawback. Now I need you to go out there and do the song 50 times, right? So you prepared or you're in shape to do that
5:27
And if you're not prepared or you're not in shape, then that's going to cause you to have a little bit of a mishap, I would say, of what you're doing, right
5:35
So this position here now of what I'm doing, right, is to get the NBA draft picks ready, right
5:44
So I'm doing this to get the two hot media, two hot radio draft picks ready
5:50
There has to be a ranking system. Why? Because ranking means competition
5:55
Who's the best? who's the best in the game today is what we want to know and who can outdo who right but you got to
6:02
tie it all together and you got to make sure now when you get to and you say okay mike we can't
6:06
really do that artists especially everyone in cia francisco but you guys got to collaborate
6:11
if you want to be successful in this business you're gonna have to collaborate because going
6:15
slow going solo is going to create a poor artist right you're going to have a poor artist there's
6:19
no doubt about it and when you're going at that pace you got to be able to bounce ideas off so
6:25
when I look at guys, you know, I look at, you know, Lole, Suave, the guys are good, man, these guys are
6:31
good, I look at Arcade Nine, they're good, they're really good, you know, I look at FreeSpan, man
6:36
you guys are good, I'm looking at all these artists, but you're rolling as individuals
6:40
when you guys should collaborate, and say, hey, what if we all come together, what if we do a
6:45
social media package, where we're doing some of your work, we're doing your work, and we're doing
6:50
your work, we put it together, right, and when we put that together, you guys can run out for months
6:54
But here's the thing. You've got to have teamwork. It's dream work. Right. And you've got to have synergy. OK, that's part of it
7:01
You've got to have the synergy to be successful or you just won't make it. Right. I mean, there's no doubt about it
7:08
I mean, it's going to be times where it's going to get hot. Like right now, I'm sitting here and I'm going, man, wait a minute
7:13
We were just 65 degrees and all of a sudden I got hot. Well, when you when you get here and you get under the lights, you get summertime in California, it's going to get hot
7:21
but they don't stop the work. The work must go on and it's hard work and dedication, folks
7:26
And I'll tell you flat out, I told Dave Jones, I said, Dave, I'm not coming to be second best
7:32
right? I didn't come here to be second best. I'd come in to do the work, to get the artists where
7:37
they need to be and understand that you have competition, right? So when you have 300 artists
7:42
out there, we got to sit down and rank you out, right? If you don't make the top 10, you're in
7:46
the top 20. You don't make the top 20. Okay. You're in the top 40. You don't make the top 40
7:51
You're in the top 80, right? You don't make the top 80. You're in the top 100. That's where your
7:55
list stops, right? I mean at 106, but here's the deal. Always when you have this, somebody's going
8:01
to get injured. Somebody's going to fall out next person up, but you got to understand what you're
8:07
talking about You got to understand your message You got to know how you want to bring it and you got to be good at relationships and you got to clean up right Let talk about clean up I mean I listening to a lot of interviews right And these interviews I really want you to know it doesn really help me
8:21
If you're on there and you're actually profanity, a certain language, certain activity, that's going to be off my limits
8:29
I told everyone in San Francisco, if you're a star, I can make you a million dollars, right
8:34
There's no doubt about it. But I only do it one way and that's corporate enterprise business
8:38
we don't do it any other way. We don't entertain any other way. We don't have any side deals. I
8:42
work for the brand. Okay. And that's too hot media. And the way it works is everything stays
8:48
within the brand. We grow the artists in the brand. And folks, I'm going to tell you this
8:52
this is the Money Mike's Indicated Radio Podcast. We have too much talent. I looked at some of you
8:59
guys, you guys got too much talent, right? So now you're going to get an opportunity. I'm going to
9:03
keep walking you through this bit by bit. Here's where you get concerned, right? By the time I get
9:08
to the organization chart, right? And I give you our entire process flow. If you haven't made it by
9:14
then, there's one saying you got to get to know about Money Mike, right? And Money Mike's a fair
9:18
man, but I'll tell you one thing you must know. When you hear me say that ship has sailed, when
9:24
I say that ship has sailed, that means you had the opportunity. You didn't seize the opportunity
9:31
and guess what? We're moving on and we're going to move with the artists that do
9:35
or we're going to move with the influencers that do because here's what's got to happen
9:39
You must be engaged. You must be professional and you must be ready to run
9:44
and be in shape, right? That's the key ingredient to success. So when you hear me talk about BET
9:50
folks, listen, I do not have a gatekeeper, right? So if I'm going to speak about something
9:56
if I'm going to speak to Scott or I'm going to speak to John Stanky over there at AT&T
10:01
If I'm going to speak to Jeff Bezos, I'm going to speak to Adam Silver, Kathy Eggobert at NBA
10:06
I don't have a gatekeeper. And they've got enough people around them
10:09
The message gets home, right? So BET is going to be aware. We're putting together an NBA draft at Too Hot Media, right
10:18
Because we've got to have all the prospects. We've got to run you through. We've got to know your verticals
10:21
We've got to know what genre you're in. We've got to present this in the right way
10:27
That's why I tell you, folks, at the end of the day, I'm a hired gun. They bring me in for purpose. This is not my first rodeo, right? They bring me in to fix and grow the business, right? So that's just the way it works. And people will say, well, how are you going to do it? That's called my blueprint, right? And a lot of people know my blueprint just doesn't go out. I don't post a blueprint because it took years to develop a strategy. It took years to execute it
10:54
And then it took years to believe in it. And now once you have all three, execute, believe and distribute, you cannot lose
11:03
Folks, I'm bringing you something because all things are possible to those who believe
11:07
I'm also letting you know we got a lot of talent. And the only way that talent is going to flourish is somebody's got to be the voice for the talent
11:14
Somebody's got to walk across the street and say, hey, you know what? Fanatics, we got the people you need. Right. Nike, we have the people you need. Right
11:22
You got to look at that BET. We got him. Ice Cube, new movie last Friday
11:27
Man, we got a lot of people that could get in there and do a dance and a song. But you got to be ready. You got to be tapped in. Princess tapped in
11:35
She talks about it. Tap in. If you're not tapping in, your opportunity is going bye bye
11:40
And I'm going to tell you, in this circuit and competitive business, if you can get in there and get it done in one show
11:44
For me, I would want to have an artist on the tour, making every stop we have, building fans across the board, and lighting it up in between shows and making sure I'm as relevant with as relevant information that I can find
12:01
This is the Money Mike City Kitty Radio Podcast. We have two hot media, which is two hot radio
12:09
Ain't no doubt about it. You got to understand how it works. You got two hot radio
12:13
You got two hot tickets. You got too hot travel you gonna have too hot TV Right So we are building and expanding on the blueprint It just vertical integrated business That all As long as we can offer vertically integrated solutions right
12:28
We're going to win. Vertically integrated means we don't have to go outside for partnerships
12:32
We could stay right in house. Everything we need at two hot media group is right in house
12:39
We take what we have in house. We take the grassroots. We take the videographers
12:43
We take every individual that is ready to perform and we bring them together
12:49
And these projects, once we nail the project, it doesn't stop. It continues
12:54
Why? Because we're the best in the game. We didn't come here. And one thing I learned from Ray Wilkins at AT&T, he saw me because I went to President Club
13:02
We had about 500,000 people, right, in the company, right? And everybody said, OK, Mike, you can't make it
13:07
Well, you know what? I set the record. I made it nine months, right? Because I got a blueprint. As long as you got the blueprint, you can go, the blueprint will travel anywhere
13:15
If you want to put me in communications, fine. You want to put me in a basketball thing
13:19
You want to put me in a restaurant. It doesn't matter where I go because the blueprint is blueprint proof and it's a successful blueprint
13:27
This is the Money Mike City, Katie, Radio Podcast. You're listening to Too Hot Media Group
13:32
And again, we got Too Hot Radio with the circuit tour. We got Too Hot Tickets to get you courtside
13:38
We got Too Hot Travel to get you the best hotels. And then we're going to bring in two hot excursions, right
13:43
So when you do come out to L.A., we want to tell you where you can go and bring your family and you can have a good time, right
13:49
Because now when you start getting that BET and you're trying to make it, here's what you got
13:54
You got to bring your family. You got to bring everybody, right? So we're going to make the accommodations available that you can come out here to California and have a great trip
14:02
This is the Money Mike Syndicated Radio Podcast. Folks, I'm excited. I see the finish line
14:09
That's the key. And when you see the finish line that I know how to every corner, I got to turn
14:14
But I'll tell you this. We got some rising superstars in this. And I'm telling you, it's grassroots
14:19
And nobody else has a grassroots like we have it. Meaning nobody else has the up and coming talent under one umbrella in two hot media groups
14:29
Stay tuned. You want to make it? You want to be in BET? You want to be a star
14:33
Then you're going to have to take the step. Selling the tickets is easy. Next step, you got to be under our social media management
14:39
And if you can't get that done all by yourself, you got to partner up. You got to collaborate and you got to bring it together
14:45
Free Roll Spin, where you at? Walleye, man, you putting it down
14:49
Ain't no doubt about it. Arcade Nine, you killing it. And my influencers, man, I got three of the best ones, right
14:55
You want to talk about influencers, folks? Let me tell you something. I got Miss Sharon, right
14:59
Miss Sharon, Miss Sharon, Miss Sharon to get me every time, right? Because Miss Sharon knows she got my playlist, right
15:05
So when I listen to her, it's got the right playlist, right? So we're good to go
15:09
Then I got Miss Tiffany, right? Miss Tiffany's going to be a superstar, right
15:13
But we're going to get that going. And Miss Tiffany was in Las Vegas. Tiffany Productions
15:18
Now she's down there in St. Louis, right? She's killing it. I mean, you talk about somebody putting in the work, putting in the work
15:24
Oh, Miss Tiffany put in the work. And then I got Miss Corrine. Boy, Miss Corrine, don't you change the thing
15:30
You dancing. You down there in Napa Valley. If you want to come out to California and experience a dancing class, that's what brothers
15:37
That's what kings, we need to do that more often with the queens, man. You want to keep the queens to be enjoyable
15:43
Take them dancing, right? Take them out. Let them get light on their feet. But Miss Corrine may talk about a dancer, a singer in Napa Valley
15:51
Do you like wine tasting? Buddy Mike, Too Hot Media Group, we can set that up for you, get you on a train and let
15:57
you enjoy California. That's what we're going to do. Well, we're sweating in here
16:01
And man, I'll tell you what, it's too hot. Man, I tell you what, I'm going to have to let the air come in because now these lights
16:06
When the heat changed, I just came out of the winter, man. It is blazing in here, but nevertheless, the work goes on
16:12
Too hot media group. Miss Princess, we got you. Dave Jones, ready
16:18
Jake Kirkland, let's get busy. Let's go to work, folks. Money Bikes Indicated Radio Podcast
16:24
We do it different, and we do it better than anybody else
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