Cheesecake Factory Is Using THIS to Make You Spend More

The Cheesecake Factory isn’t just a restaurant. It’s a strategy. We went inside to uncover the employee secrets — and the psychology behind everything from the “free” bread basket to that cheesecake case you walk by the second you enter. Why are most locations in malls? Why are certain menu items bolded? Does that bread have a secret agenda to make you eat more? Spoiler: yes it does! And here’s a big one: Does The Cheesecake Factory already know what you’re going to buy before you even open the menu?? CHAPTERS: 00:00-00:39: In This Video… 00:40-1:05: Why Malls Matter 01:06-1:47: The Cheesecake Case Trick 01:48-03:13: The Bread Science Secret 03:14-03:43: Hack The Bread 03:44-06:29: Menu Mind Games 06:30-6:48: Cheesecake Taste Test 6:49-07:16: Most Hated Dishes 07:17-07:47: Most LOVED Dishes 07:48-08:01: Top Appetizers 08:02-08:13: Wrapping It Up & Next Video *SHOP THE PRODUCTS FEATURED* https://amazon.com/shop/jeffrossen