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less than 20 of people who make New
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Year's resolutions manage to keep them
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let's talk about what you can do to not
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how's it going guys my name is Rich
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Kerwin and it's that time of year when
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people decide that they're going to
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completely reinvent themselves just
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because the Earth has completed another
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lap at a completely arbitrary point in
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its orbit we'll get to why that sounds
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just a little sarcastic in a moment a
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recent study of over 1 000 people in
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Sweden revealed that the three most
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popular New Year's resolutions were
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focused on physical health in 33 of
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people losing weight in 20 of people and
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better eating habits in 13 people so no
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major surprises there right so today
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we're going to talk about some of the
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psychology around making and achieving
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New Year's resolutions and I'll give you
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a few tips for helping you stick to them
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so the first thing I want to talk about
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is the type of goals you set you can
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broadly divide goals into two categories
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avoidance orientated goals and approach
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oriented goals an avoidance goal is
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where you tell yourself to avoid or to
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so for example you might tell yourself
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that you're not going to eat donuts
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anymore which honestly sounds terribly
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sad and you might say that you're going
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to stop spending too much time sitting
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watching the TV just from that really
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short description you can probably
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already get a feeling that avoidance
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goals focus on something negative that
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you shouldn't have in your life and it's
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true that thinking like that can make us
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put too much of a negative moral value
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on eating certain foods or certain
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habits we might consider to be lazy well
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the opposite of avoidance goals are
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approach goals these are goals that we
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actively move towards so for example eat
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more fruit would be an approach oriented
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goal because you're actively trying to
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add more fruit to your diet
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another example would be to go for more
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walks again these goals don't have an
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automatic negative connotation
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surrounding them these goals focus on
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positive habits that you should strive
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for because they're good not things that
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you should avoid because they're bad
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type of negative reinforcement based
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around avoidance has been shown to lead
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people to having poor feelings of
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well-being which is understandable if
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your life is focused on avoiding things
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you think of as being bad on top of that
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some research shows that people with
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approach goals are more likely to
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achieve them than people with avoidance
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goals so bear that in mind when you're
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thinking of your New Year's resolutions
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so instead of thinking about what do I
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need to avoid instead think about what
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do I want to focus on including in my
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life instead more exercise more protein
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more Whole Foods more sleep
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let's try and change the way you frame
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your goals to be more positive okay the
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next tip is actually to plan your goals
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and I don't just mean to write them down
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you see lots of people will write down
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some super simplistic goals at the start
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of the year like build 10 kilograms of
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muscle or get healthier get a girlfriend
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without any further thinking there's not
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a lot of thought gone into these goals
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so it's no surprise that they rarely
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work out research in the field of
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psychology tells us that having a goal
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hierarchy might be useful for helping
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you to plan better goals a goal
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hierarchy is a set of different levels
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of goal complexity and importance at the
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very top of the hierarchy is the new
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ideal version of you you're trying to
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achieve to get to that ideal version of
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you you have a few major goals which are
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called super ordinate goals these are
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goals that you associate with the ideal
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version of yourself so for example to be
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successful or to be healthy are super
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ordinate goals these are the major goals
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you want to achieve and thinking about
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these overarching goals can help you
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stay focused on what you want to achieve
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the problem with super ordinal goals is
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they're not very specific and that's a
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that's why we need to drop down a level
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to intermediate goals intermediate goals
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are a little more specific than super
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organicals so for example if your super
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ordinal goal is to be healthy your
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intermediate goals might be build a
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stronger body or to eat a healthier diet
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or to get better sleep if you think of
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superordinate goals as being like a
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video game in this case the video game
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of life intermediate goals are like
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subquests or individual levels and just
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like in games to beat a level you need
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to do a lot of specific tasks like solve
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puzzles or fight bad guys these
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individual specific tasks are called
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subordinate goals and subordinate goals
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are the goals you try to achieve in your
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daily life so if your intermediate goal
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is to build a stronger body your
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subordinate goal might be to go to the
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gym three days a week Monday Wednesday
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Friday at 7am before work the more
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specific you get with the subordinacles
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hand them out beforehand so you don't
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need to plan them out right before you
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have to do them subordinate goals can be
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even further divided into smaller goals
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too to make them manageable so if your
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goal is to go to the gym you can further
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divide this into 8 to 12 Reps for four
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sets each of bench press squats bicep
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curls and that pull Downs or whatever
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you're trying to achieve the reason you
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might want to create all these levels of
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goals is because if you focus on small
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subordinate goals alone once you've
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completed them it can feel like you're
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done and there's nothing left to do
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but if you tie all of your sub-armicles
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into intermediate goals and all of those
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into a super ordinary goal it can help
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you focus on the big picture which might
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help you to stick to your goals long
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term so to give another example if your
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superordinate goal is to be healthy you
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can break this down into a few
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intermediate goals one of those
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intermediate goals could be to eat a
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better diet and you can break this down
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further into subordinate goals like eat
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two portions of fruit at breakfast have
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at least 30 grams of protein at each
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meal or swap refined carbs for whole
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unprocessed carbs at meals
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give it a try and you may be surprised
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at how this level of planning can help
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you to stick to your goals long term
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another tip for helping you to achieve
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your goals is to get support when you
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it's very easy to be really gung-ho
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about a new goal and to throw yourself
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into achieving it even though you might
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not be completely sure about how the
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best way is to do it what I mean by this
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I know of plenty of people who've said
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that their New Year's resolution was to
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eat better or start exercising even
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though they're not really sure what that
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actually looks like in practice you
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might be one of those people and a good
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way to know if you are is that you
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regularly make big resolutions but don't
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manage to stick to them very long in
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cases like this getting support or help
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or guidance from someone who knows what
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they're doing and who knows how to help
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other people can be a game changer if
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you want to start exercising regularly
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could you benefit from a personal
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trainer who could teach you how to work
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out or who could program your workout
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plan for you or if you want to eat
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better could you benefit from working
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with a nutritionist who can help you
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adapt your current diet help you build
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new food habits or teach you how to
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prepare healthier meals it took me a lot
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of time through years of formal
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education and trial and error in
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coaching to learn how to help people to
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eat more healthily now I can teach that
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to people in a few months
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really Skips a lot of pain and a lot of
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this is why getting a coach can be so
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beneficial you're saving time and the
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whole process of trial and error by
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paying for someone's expertise
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on top of that having support from a
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coach adds a layer of accountability
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that might keep you motivated to stick
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to your goals now this next tip is more
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of a question do you really need to make
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a New Year's resolution specifically
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think about it have you ever made a New
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Year's resolution try to keep it up for
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a week or so only for your motivation to
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fizzle out until you finally admit to
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yourself ah I guess I'll just try again
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sound familiar or have you ever said to
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yourself after eating a massive meal out
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midweek oh well I'll start to diet again
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on Monday in these cases New Year's and
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Monday are called temporal landmarks
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these are points in time that we
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associate with New Beginnings or times
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that allow us to change
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in reality there's nothing special about
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these times but our minds and Society
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associate some special power with them
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the problem with temporal landmarks is
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that we can decide to separate ourselves
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into two distinct Concepts ourselves
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before the temporal landmark and
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ourselves after the temporal landmark
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what happens is we like to put all the
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responsibility of change onto our future
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selves after the landmark when that
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happens our current selves can feel that
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they don't really have to do anything
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right now because everything is going to
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magically change with the power of the
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new temporal landmark think about it how
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many times have you said to yourself
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sure temporal landmarks like New Year's
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or Mondays can help with motivation but
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that's not very useful if you keep
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deciding to put it off to the next time
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when things don't go to plan instead of
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focusing on temporal landmarks try to
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focus on the specific actions that you
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can do every day to help take you closer
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to achieving your goals so instead of
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focusing on big magic times of change
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like New Year's focus on the here and
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now and what actions you can take to
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make a difference I'll keep this last
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Point really simple stop trying to be
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perfect if you're waiting for things to
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be perfect to reach your goals you'll
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if you give up on exercise for the week
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because you missed one session you're
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making things harder for yourself
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if you give up on healthy eating for the
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rest of the week because you ate a donut
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you'll find it really hard to be
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consistent with your diet we're often
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sold a fake ideal on social media we
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might think that our favorite
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influencers apparently work out every
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day twice a day for a couple of hours
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each time or that they count every macro
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to the gram and only eat clean foods
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which is a terrible word anyway it's all
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total because it makes us feel that to
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achieve our diet or fitness goals we
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need to be perfect here's the truth
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you don't need to be and in fact you
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can't be perfect Perfection is a myth an
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impossibility that holds us back from
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achieving all that we can as soon as you
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realize Perfection is impossible you
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will stop caring about the little slip
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UPS you will inevitably meet along the
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road to building a better you forget
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these are only a few ways that you can
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help to make your goals a reality any
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time of year and not just at New Year's
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let me know what you think of these tips
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and let me know in the comments if you
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have any others that you found really
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useful yourself and as always remember
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to like And subscribe to my protein
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YouTube channel for more great
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evidence-based nutrition information