Cassey Ho tells Mashable her biggest advice for content creators

How different is VidCon now compared to when you first started

Oh my god. When I first went to VidCon, I was an attendee

I remember it was like 2012, I probably had like 100,000 subscribers

And it was different because it was only YouTubers who were the stars, right

And maybe there were like a good dozen that everyone knew who they were

These days, everyone's kind of a content creator. So the landscape has entirely changed

changed but it's really cool to see more people comfortable taking out their phones and making content. How do you think your contents changed along with

it? Oh my content has changed I started out long form horizontal video fitness

videos these days it's short form vertical and it's design videos telling

people the why behind the things that I create. So what's been like the biggest lesson that you've learned along the way? I've been doing this for 17 years now

and luckily I haven't burned out. I have a lot of personal friends who have and

the reason why is because I allowed myself to evolve as a human and that

meant also evolving my content. I think people who are too afraid to do that get

stuck doing something they don't like anymore so it's important to continue evolving. Everyone's a content creator like you said. What's your biggest piece of advice

Make something of value right? Share something that's entertaining, educational funny but at the same time make sure that it means something to you

as well because you cannot live for other people you need to live for yourself first what about metrics do you pay attention to those much anymore sometimes sometimes But if you listen to the metrics too much you just really lose the joy in the entire process

It's not just about that. Yeah, that's amazing. And there's obviously a lot of community building when you're a creator

It's probably the most important thing, right? That's how when you go to events like this, people scream for you

All your fans are here to find you. And so what does that mean as your community has kind of grown up alongside you

Yes, I'm so lucky that my community has been here with me since 2009

It's 2026 now. And some of them started doing Pilates with me in their bedroom

And now they're buying the clothes and wearing them and even teaching Pilates in the gym

So it's been really meaningful to be on this journey with them the entire way

And they've allowed me to evolve. You know, so that's been really special

How did you know when it was time to go beyond Pilates, go beyond YouTube

and kind of take it to different mediums and also start your own brand and all of that

It was a feeling. Yeah? It was a feeling. And for me, I'm very in tune with what feels right

And when it was time to change my content, I just needed to tell a different story

and to share a different part of myself. So I let that drive me. You're intuition

You listen to your heart. Very, very sensitive person. Yeah. I love that

your water sign? Um, I don't know. What's a Capricorn? Is that what, what sign is that

I'm a Capricorn. I'm Earth. I'm Earth. Okay, I love that. Thank you so much. Thank you so much. I appreciate it. Thank you