Adam McIntyre shares the piece of advice content creators aren't likely to hear

I think my biggest piece of advice to people is anti what everyone else says not to do

Everyone says do not listen to the negativity. I say listen to the negativity

We are here with Adam McIntyre, online creator, commentary, YouTuber. Adam, thank you so much for joining us today

Thank you for having me. Oh my god, I've been looking forward to this. Yeah, we're so happy to have you

So would it be fair to say that you grew up online? Oh, I think most of my life has been documented at this stage

I think from probably like seven years old, I have had some sort of online presence, which is horrifying to admit

Yeah. Well, that's a legendary experience. Absolutely. Right. So when did you start posting on YouTube

I started posting on YouTube in 2010. 2010. I was doing like singing YouTube videos and then over the years I progressed into vlogs

And then whenever I started getting more into pop culture, my friends didn't want to talk about online controversies and like online drama and stuff

And I was like, okay, I'm just going to make a YouTube video where I think I talked about like James Charles or Shane Dawson or something

And it was like my biggest video at that time. It probably only had like a thousand views

And then I started making daily videos on like news updates that were going on

And it was also during the pandemic. So no one had anything to do. I had nothing to do

And I was making so much content. And then it just kind of went from there. Yeah. What was that like for you to see those videos start to garner views

Well, initially I wasn't really paying attention to the view point on them because I wasn't making any money on YouTube

So it wasn't like I needed to track an algorithm or whatever. I just was able to recognize more and more viewers

It was pretty quick, honestly. But I feel like the time capsule of like everyone being in lockdown, like nothing really made sense anyway

So that entire period, I'm like, yeah, I have no idea what's going on. Yeah, that's so valid

With like commentary videos and the type you're describing, I mean, obviously that can look so many different ways

There's a real gamut of what that content looks like. Could you describe a little bit like the format of your videos and how you approach the topics that you cover

So I do it super casually. So I stream on Twitch and I do kind of like a live show because I love the Wendy Williams show

Like that to me is something I love. So I will go live for hours

And within that time, I will be talking to my community. And then I'll be like, I know we're going to talk about this topic

And everyone locks in as if we're like about to like hit record on like a TV show or whatever

We'll talk about a topic and then I'll upload that on YouTube. But the type of content with commentary, I just love it because I love to talk

And so it just works out perfect for me. Yeah. What is that like doing it with Twitch

Like are you getting feedback from your audience in real time that like helping you figure out how you want to talk about a topic It a live chat and I make more content because I stream on Twitch because you having a conversation with people and then they say something that disagrees with me and then I talk about that

Someone will disagree about that. I'll talk about that and then they'll agree. So a video that I used to make on YouTube years and years ago would be nine minutes long

Now if I do it on Twitch, it's a conversation and it'll be a 30 minute to an hour long video

So my biggest tip to people is always, I think you should incorporate some sort of live chat because you'll get more content out of it as well

And it's also more fun. What's your process like with editing those clips and posting them to YouTube

Do you work with a team? Are you doing that all on your own? No, and I do the bare minimum

I do the bare minimum, honestly. I do everything on my own except I vlog and my brother edits those

He's an editor for YouTubers. um but with my twitch streams i literally will just go live for like five hours and i will

download the five hour clip but in that live stream i'll be like okay everyone and now we're

filming three two one hi everyone and then i will literally just cut and paste that and upload it on

youtube it's so easy it's so easy it's so easy you figured out the system you have the hack um

when did you start because i know you were saying like oh you started posting on youtube during the

pandemic when did you make that jump to twitch uh 2023 i moved to twitch they actually reached

out to me and they were like, we're doing an accelerator program where we're reaching out to creators who we think would benefit from having a live chat. And that happened during the time

period whenever I first was kind of thrown into the Colleen Ballinger situation again in 2023

So I was live like every single day and real time updates. Everyone was talking about Trisha Paytas

the X's, whatever. So it came at probably a perfect time for Twitch because there was a lot of eyes

on the story at that stage. And also it was super healing for me because within that situation as

well, I was able to have live feedback on situations that were going on and it felt less

lonely than if I would have covered it on my own. So 2023, I moved to Twitch, but I still mainly do

YouTube. Right, right. I'm curious with that too, because like you're talking about going live every

day for like five hours at a time. Like that is like kind of draining too. How do you take care

during that so for me i i love again talking so it doesn't feel too much of a chore sometimes

topics can get pretty heavy and that is the main thing you feel the fatigue of like you'll end a

stream and it's kind of just like oh but it's mainly to do with talking about like darker topics

or heavier topics or something like that yeah for me honestly i just take breaks and i'm because i

don have a team and i do everything myself i like okay i burnt i well i guess i not posting for a week you know yeah just very like following the vibe I love that um with not having a team I feel like at

your caliber that's kind of a rarity right like it's because I've had teams in the past and I've

just been like you take so much money for doing so little and that's I find that about like a lot

of like YouTube Twitch Instagram management you can find really good ones my experience I haven't

had really good ones so I was like right I'm gonna do it myself and now whenever I do live shows

I book everything independently everything just goes on my credit card yeah yeah and like that

is like that's been working for you that's your preferred way it's working right now it's working

right now it's me and my mom against the world I love that as it should be right um I'm curious if

there's any other challenges that you face like your content creation journey that feel like would

be good for like those younger content creators who are on the up and up to be aware of and kind

of thinking about? I think my biggest piece of advice to people is anti what everyone else

says not to do. Everyone says do not listen to the negativity. I say listen to the negativity

I'm not talking about someone being like criticizing your appearance or criticizing your

voice. I think that, but if someone is like, hey, you talked about this and I don't agree with it

And here's why a lot of people get really defensive and they're like, delete or they'll angrily respond

There have been so many times when I've talked about topics where people have like called me out and I've been like, no, hold on

And I've listened to it. And ultimately, then it has, in my opinion, improved my content

I think if you create content, there will always be chatter, positive and negative about it

Don't allow things to directly affect you in terms of like someone criticizing, you know, you as a person

But I do think and they tell you not to listen to the negativity. I'm going to be honest

I think people would benefit from listening to the negativity a little bit more. Constructive criticism, right

Like, never hurts. With that, with listening to an audience, I know you said that at the beginning, you weren't really looking at the views

Like, you were just kind of doing it because, like, you love talking about online culture. Is that something that you're paying more attention to now

Or, like, what guides your topic selection? What guides the way that you approach content

100% truthfully, because I don't have a team of people that I need to pay

I obsess over views and ytics a lot less than people I know

because I don't have the pressure of people relying on me, which has been super liberating because I don't, it changes it

It changes it. Obviously I'm aware of videos that do well. I aware of topics that do well I don think it dictates necessarily what I do as much as people would think because I go live for all those hours and I make so many different videos within a live stream every single day

so some videos are going to flop and some are going to do good you know what I mean I'm going to talk either way but I do think as well it's kind of just the approach of like I'm not I don't

have a huge team I'm paying so when people do stress about ytics or whatever and also just

life is expensive as well yeah um but in in the current state right now I've just been like super

grateful to not necessarily obsess over it. And when there have been times that I have

I've realized that it has negatively affected my content. So I've had to be like, okay, if I'm going to actually pursue this, I've got to be a little bit serious and like not

not play the game too much, if you will. Right. And then too, with, with like the

the, the topics you cover, you, you go after big people all night or not go after, but like you

discuss like, you know, controversial topics. I think you can say go after, don't you worry

don't you worry um how do you handle that when all of a sudden like you're in a back and forth

or like everybody's weighing in like what do you do to take care in my defense i normally get the

lashings first a lot of a lot of people start it with me but the thing is if someone starts an

online feud with me i'm going to finish it yeah sure a lot of a lot of people in the online space

with creators specifically they love calling people out and i've had a lot of people call

something out or over speak on a situation or over speaking a creator and i've spoken up and

being like hey what this person is doing isn't right or what they're saying isn't right or they're in the wrong or whatever and then they attack me but whenever i will respond to them

they're not willing to have a conversation back and forth about it so a lot of people will see like

me and like feuds or whatever it truly has to do with the fact that a lot of people specifically in

the industry as well don't respect people who do commentary or cover online culture because they

see it as a direct target and a direct a lot of people don't trust me and a lot of people who i'm

creator friends with have told me that their people don't want to get to know me because i could speak out against them or whatever but it's ultimately those people that have the biggest

skeletons in their closet anyways so whenever it comes to going after people or whatever

i just think that it's all about how people frame it and i think that the people that have a lot to

hide with the creator side will will take it very seriously and be like well drama channel they'll

they'll call it a drama channel, whereas like most normal people will be like what you just said

it's like online culture, it's like the back and forth, whatever, because people talk and

things go right, things go wrong. I find it very interesting. I'm very, I'm very grateful for the

niche that I'm in because I find observing people through like the fisheye lens very, very interesting