From a YouTube superfan to one of social media's go-to pop culture commentators
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The creator world is just so dense now
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There's just so many people that are doing it. And so, yeah, I think it is important to be a multi-hyphenate and to, yeah, like continue evolving and like growing
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So when people ask you like what you do, what do you say? Well, I always say I'm a content creator, but I also include that I'm a songwriter and I'm an artist
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And just a creative in general is like a great word to sum up. What appealed to you about VidCon when you first attended
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I mean look I grew up in the YouTube era the early YouTube days of it all I when content creation
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wasn't really even called content creation it was just YouTube videos I always just had a connection
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to that scope that like career that whatever it was that just spoke to me as a kid yeah um so yeah
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I always wanted to be a YouTuber and a content creator before it was really what it is today
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And so yeah, VidCon was like the place to be for all things YouTube
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Who were the creators that you were obsessed, the YouTubers that you were obsessed with
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My first YouTube idol was Fred, actually. I had like, I would go to Hot Topic and get like Fred merch and like have stickers of him on my wall
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And like, yeah, he really changed the game. Any way that Fred has inspired you in your own content creation journey
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I mean, I think just that sense of nostalgia I hang on to a lot is like I always remember whenever I get burnt out
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I'm like I remember how excited I was to watch his videos as a kid and I just it reminds me like wow
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There are people watching me that are excited for my Content and videos now and so it's fun to that helps motivate me
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What I love about your content is obviously a lot of people know you as somebody who
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Recaps pop culture news via song for all the things happening on the internet your songs feel surprisingly coherent
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coherent and I love how it's just the perfect way to process all of the information. What is like
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the deciding factor like oh this is going in the song? So I always tell people it's like an exact
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it's it's like I'm regurgitating my own for you page so it's it's what I see on my on my for you
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page a lot and it's kind of just whatever I see that I'm like oh this deserves a spot
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whatever makes an impact on me as is what makes it in the my notes app full of like all the
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everything all the drama all the tea yeah you mentioned obviously being such a fan of creators
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growing up and now you are a creator yourself we're here at big con do you find yourself kind
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of watching the internet as a creator or instead of like a participant like how is that what's the
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balance between that that's a great question yeah I feel like a little bit of both like I sometimes I be doom scrolling way longer than I should and then you know to kind of help relieve that that self like criticism I put on myself I like wait I working I like this is work I doing research so it is it is fun it
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does like it helps me um cope with the fact that I don't touch grass a little bit better because it
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is part of my job so it's like I get to yeah scroll and also be on the clock I have a lot
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of friends who are like oh my gosh you should try taking like a break from your phone like turn and
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I'm like, I can't like, if I'm not up to date with what's happening, who is like, are you ever
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like afraid of burnout? Yeah. I mean, I get burnt out a lot as a creator. I feel like that's something
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a lot of us can relate to burnout is such a big part of the creative process. And you just have
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to learn to accept it as yeah. Part of the process. And it always, yeah, I always know how to come out
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of a burnout. So it's just part of it now. There's always a lot of talk about diversifying your
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content across all the different platforms and I think a lot of people know you from short form
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content but what about long form because you grew up watching more long form content yeah I mean I
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think my short form I'm at a place now where my short form has really taken priority so it's like
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the short form is like the way things work now with my content and content in general but I did
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for years before moving to short form was where was making long form on YouTube I was doing a whole
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like rap battle series and like those days will always be so special to me there was something
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about the the long form that like I really miss a lot and so I would love to get back to my roots
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and and make long form I've just I've had I've struggled like finding the same success that I do
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with short form these days why do you think that is do you think it's because the kind of content
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that you're making is so like it's it's easier to consume bite-sized quantities of it the algorithm
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them has kind of prioritized fast-paced punchy things that'll grab people's attention and I think
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yeah it's just kind of worked out that way with ever since TikTok really blew up I think the whole
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industry has just kind of moved towards grabbing at people's attention spans and like really like
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getting that quick fast-paced video out to to the masses yeah so then what do you think it is about
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your content specifically that keeps people tuned in and coming back it's a form of giving people
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like the news very quick, but not like heavy, like dark news. It's like the more lighthearted
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stuff. It's like a funny way of connecting all of us being like, oh my gosh, yeah, this wasn't
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on my For You page this past month. And like, there's always something happening. So it's a
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quick wrap up that I think, yeah, it's, it just works with the, the equation, the algorithm. Yeah
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Your songs obviously move really quickly, but they don't feel random. There's intention behind them
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How do you deserve like what deserves like a five seconds versus like an entire song
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I just go with what I excited to talk about the most So if there something that is speaking to me that I really want to write about then I take the time to make that a dedicated song as opposed to just like a little line and how long were you making content before you like okay this is my voice I would say it wasn
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until quarantine that I really was like I'm gonna do this full-time and I was like really finding my
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footing it was when I switched over from YouTube to TikTok and was like wow and before that I was
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going for like five years. So it was a while that I was doing it before I really found my voice
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You mentioned quarantine and I feel like that's when TikTok like truly blew up for
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at least in the pop culture sphere, right? How much has it changed in the last six years
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The live streaming of it all has really blown up recently. Like I've met at VidCon, I've met a lot
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of Twitch streamers and I'm learning so much and it's like a world that I'm not really a part of
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but it's become so huge and that wasn't as big of a thing in in quarantine um but yeah i tell
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people all the time like there was something about all of us at the same time collectively going
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through this thing and we were all on tiktok at the same time like even though 2020 was like the
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roughest year ever it was there was something so magical about the community that came from
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content creation and tiktok and stuff and so like yeah ever since then it's slowly been evolving and
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changing but um yeah I think it's that change the game forever for sure what's kind of the balance
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between like talking about participating in a trend or talking about what everybody else is
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talking about versus like kind of doing things your own way with your own intention I'm not the
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type of person to to like hit a one-two do like one of these tiktok dances or anything but I will
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write a line about it in a wrap so it's like for me I feel a little lucky because it's like that's
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what I do is recap what people are doing and the trends people are doing
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So I think that's what makes me a little different than the other creators who, who jump on the trends
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I more so recap them and just talk about them. Like this, this was the trend this month as opposed to like
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let me do the trend. How can a creator stand out the way that like you've
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you've stood out. I always tell people the thing that I owe most of my success to is just wanting
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it more than other people and, and being willing to put in more work than most people would be willing to do
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So I think just knowing what you want to say, knowing what you want to do
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and just like really putting in the effort to come up with ways that you would create content that you would want to see yourself
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and be like, wow, this is what would work for me. So like, how can I use my personality and infuse the things that make me me into a content that would speak to other people as well
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Yeah, I have to say seeing you perform last night at the
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Hall of Fame ceremony very impressed because you had like one piece of paper and you like kept on be like you didn have a single like I feel like I would trip over my words like you did so amazing like what kind of vocal warm are you doing to ensure
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like perfect delivery oh thank you so much by the way that's very sweet of you um yeah I do I mean
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I do a lot of vocal chores beforehand I get I like the adrenaline that I get I think it helps me even
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though I'm so I get so nervous and like you might I get like sweaty and nervous all the things but I
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I think it helps me kind of. So I kind of just use that to go out and yeah, do as best as I can
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I've been doing it long enough that I feel like a lot more confident on stage now than I did when
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I first started. And yeah, last night was amazing. It was so much fun. Such a young crowd. Oh my gosh
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They were all the, all the children were just in front of me. I walked out and I was like
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what do I, do I talk about Roblox? Like, I'm like, I don't know what to say to these kids. Like, they're so young. I think there was like a political reference in your song and I was like
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these kids are just not going to understand. Right over their head. They're like, talk about Roblox
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Yeah, exactly. Minecraft. How important is like personal branding? Because obviously everybody
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knows you for your bucket hats. You've kind of kept that going. Is that something that at what
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point did you decide like, okay, this is going to be my thing. This is how people are going to know me. Kind of happened on accident for me. I was, I started out making a couple of TikToks in a
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bucket hat because I really liked the way I look in them. I was like, I thought it was really cute. So I wore them in a bunch of videos
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And then one day I made a video where I wasn't wearing a bucket hat
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And everyone in the comments was like, where is your drip? Where is the fit
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I'm like, where's your signature look? And I was like, oh, I guess that's kind of becoming my thing now
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So I, yeah, just, I luckily fell into it. And I think it's become, yeah, if I go out in public in a bucket hat and glasses
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it's like I weirdly get recognized way more than when I'm not in my bucket hat
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So it's like my Superman suit. I love it. You do one thing very well
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You're recapping pop culture moments through songs, through your rapping. Have you ever thought about diversifying your content
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like doing something a little different? Or do you feel pressure to kind of keep doing what you're really good at
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I do feel a pressure to continue doing the series that people look for every month
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just because if I stop people are gonna be like um where's my recap of the month but also I'm along
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the way I've been like evolving as a songwriter and at the end of the day music is like what I'm
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most passionate about and so I think evolving into someone where I can start like writing more and
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and singing more and just yeah anything where I'm surrounded by music is like my happy place so
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I think I will eventually reach a place where I'm evolving out of the recaps and doing more
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original songs and finding that balance right now is where I'm at. Yeah, album when
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Yeah
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