Why Your “Luxury” Makeup Suddenly Feels So Cheap

Luxury beauty didn’t always feel this way. There was a time when buying makeup was an event—when a lipstick felt like an initiation, not an impulse buy. When prestige beauty lived behind glass counters, wrapped in ritual, scarcity, and promise. And yet somehow, somewhere along the way, that magic disappeared. In this video, we trace the slow, deliberate devaluation of luxury beauty—from the hushed department store counters of the 1960s to today’s oversaturated shelves, influencer reviews, and dupe culture. This isn’t just about price tags or formulas. It’s about psychology, capitalism, and how something once symbolic became something ordinary. We’ll explore: Why luxury beauty was never meant to be accessible How “entry-level” products quietly eroded exclusivity The role of Sephora, influencers, and performance-per-dollar logic Why dupes didn’t kill luxury—but exposed it And what luxury beauty could become again in a post-saturation world If your high-end makeup doesn’t feel magical anymore, you’re not imagining it. This feeling has a history.