Welcome to the Cult of Aesthetics

Psst... want to glow from the inside out? Check out my favorite collagen from NativePath here → https://getnativepathcollagen.com/LauraJane It’s been a game-changer for my skin, nails, and even joint health I only share products I truly love—and this one’s become part of my daily ritual. We’re not just buying products anymore—we’re buying identities. From Stanley Cups to SKIMS, aesthetic consumption has evolved into something deeper and more devotional. In today’s video, we’re diving into how branding has become a full-on cult—one that shapes not only what we buy, but who we become. Why are we so emotionally attached to our water bottles? Why does skincare feel like a spiritual ritual? And how did social media turn casual shopping into a full-blown belief system? We’ll explore the psychology behind aesthetic consumption, how brands offer identity, community, and ritual, and why TikTok trends now feel more like religious revivals than passing fads. This isn’t just about shopping—it’s about selfhood, status, and the human need to belong. Because in 2025, consumer culture doesn’t just reflect who we are—it creates it. Let me know in the comments: what’s one brand you’ve felt emotionally connected to? Do you think branding helps us find meaning, or is it just selling it back to us? And if you’re curious about one of my daily rituals, check out my favorite collagen from NativePath—it’s been a game-changer for my skin, nails, and joints. You can find it here: https://getnativepathcollagen.com/LauraJane Don’t forget to like, subscribe, and hit the bell if you want more deep dives into the beauty, nostalgia, and cultural complexity of our modern world. Join this channel to get access to perks: https://www.youtube.com/channel/UCM4hiMCyAEMxibzIYrOKD5Q/join #AestheticConsumption #BrandCulture #ThatGirlAesthetic #CulturalCommentary #LauraJaneAtelier