100 Years of Beauty Lies: From Avon to Skinfluencers

What do Avon ladies and TikTok skinfluencers have in common? A lot more than just beauty products. For over 100 years, the beauty industry has sold us more than creams, lipsticks, and serums—it’s sold us belonging. From the front doors of 1950s suburbia to the curated chaos of your Instagram feed, beauty marketing has always known how to speak to women’s deepest desires: to be seen, to be valued, and to feel “real.” In this video, we trace the evolution of beauty sales—from vintage Avon reps to the rise of Revlon on TV, the raw charm of YouTube makeup gurus, and the skinfluencers of today who trade trust for clicks. Along the way, we ask: what does “authenticity” really mean when it’s being packaged and sold? Why did cold cream ads feel like friendship? How did TV housewives become walking billboards? And is your favorite skinfluencer helping you—or selling you something under the glow of relatability? If you've ever bought a product because it felt like it came from someone "just like you," this video is for you. Let’s Chat: Which beauty era lives rent-free in your head—Avon ladies? Old Hollywood glam? Early YouTube tutorials? Or today's dewy-faced GRWMs? Drop your thoughts in the comments—I love hearing your stories. Subscribe for weekly deep dives into beauty history, cultural commentary, and vintage-meets-modern storytelling. Tap the bell so you don’t miss what’s next!