Kardashians to Natural Beauty America’s New Trend

For years, the Kardashian-inspired look dominated beauty standards in the U.S.—with fillers, implants, and heavy cosmetic changes leading the trend. But now, things are changing. Across America, women are moving toward a more natural style, embracing subtle enhancements or no cosmetic work at all. Influencers on TikTok and Instagram are pushing the “clean girl” aesthetic and celebrating natural skin, while celebrities like Dua Lipa and Julianne Moore are showing that less is more. Rising costs, health risks, and a cultural shift toward authenticity are fueling this movement. In this video, we break down why plastic perfection is fading, what’s driving the new natural beauty wave, and what this means for the future of beauty in America. Stay tuned until the end, where we ask the big question: Do you prefer natural beauty or cosmetic glam?