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She transformed her apartment into a vibrant technicolor paradise, and the internet is obsessed
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Designer Alex turned this Philadelphia loft into a stunning explosion of color and light
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I love just being surrounded by color in general. I put this cellophane on my windows and it made it look like fake stained glass and it makes everything so colorful and lovely
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I try to customize everything I can in my life. I made these pillows. I made these lamps. I made these disco mushrooms. I love reflective stuff and
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I get such good sunlight. Alex previously lived in Texas running her jewelry and accessories
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business, Blush Daisy, from a cramped one-bedroom apartment. Our apartment got like insanely
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crowded all at once. Like we try to sleep at night and there's just like an avalanche of earrings
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She dreamed of a big open space, even looking at old churches and warehouses
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But then she found a listing for a large loft with huge windows
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I was obsessed with Big and they have that scene of him and his date jumping up and down on the trampoline
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I did the video call. They showed a view out of the window and there was a skyline view
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And I was like, OK, let's just sign the lease. I think we're good. Alex grew up in the 90s and early 2000s and says her childhood was blessed with peak girlhood aesthetics
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Lisa Frank, inflatable furniture, bead curtains, Spice World, and butterfly clips. I feel like what I'm doing now is more of like an elevated version of that
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There's still a lot of rainbows and butterflies, but it's not like inherently childish
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It kind of like the grown version I guess it kind of like 13 going on 30 for some people Alex had a blank canvas And so the transformation began
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Living in the space has really exaggerated everything I was already doing. But I feel like when I moved into the space, it was really like the natural sunlight that I really was like
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I need to start focusing on like crystal elements and like holographic
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like anything reflective because of the sun just like magnifies it and everything was like a rainbow
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It's amazing. Sourcing and creating these unique items takes time and dedication
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Pretty much every detail, every minor detail, I can sew so I can make my own, you know, curtains and pillows and blankets
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I am obsessed with my coffee table. I got it off Facebook Marketplace. My friend found it for like $90 and went and picked it up for me
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And then I covered it in like a pearlescent paint. So it would have that opalescent finish and kind of like reflect the rainbows
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I also made these candlesticks that are now covered in wax, just really simple polymer clay to put these spiral candles in
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I put up these two cloudy tapestries. I'm kind of trying to make it look like, you know, there's no walls. I just live in the sky
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I made about 40 sun captures to hang up right here. I'm trying to create a nice little reflective corner with all the rainbow prisms
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Gotta have the blow up furniture. Very 90s, very Y2K. Her unique style has captured the attention of many online, with people describing it as dreamcore, kidcore, and Lisa Frankcore
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I think everything started out like somewhat normally, and then I realized how good it felt to just like follow my own instincts
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Now I trust myself a lot more to make like crazier decisions. My advice would be to not follow trends and to pay attention to yourself and the things you like and learn how to like verbalize what they are
