Join our dedicated gear tester, Joe Ferguson, as he assembles the ultimate golf bag using only the best direct-to-consumer clubs on the market. From surprising drivers to stunning blades, see which brands offer the best performance and value.
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The direct to consumer market in golf equipment has seen significant growth in the past couple
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of years, with tons of people taking advantage of the potential value on offer. Now, as a
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dedicated gear tester, I've been able to test a lot of this stuff. So stay with me, because
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in this video, I'm going to pick out my ultimate direct to consumer bag. Right, so starting from the top with driver, and this one surprised me a little bit. This
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is the vice golf vgdo1 plus not the catchiest name i think you'll agree this is the low spin model
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and the reason it surprised me is when i first pulled it out there's quite a lot going on with
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it in terms of this quite bright colorway in the shaft that came with it there's a busy crown a lot
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going on on the crown there in terms of the looks and underneath we've got these ridges it look like
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they're straight off the batmobile it's a really it's an interesting look looking golf club there's
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There's a lot of visual stimulation going on here. And I don't know whether I had my snobby head on
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but when I put it down in behind the ball, I really started to like it
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It sits very squarely. It's got quite a neat squat head and it frames the ball beautifully at address
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So from a looks point of view, I've really become quite fond of it, although it's quite different
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And crucially in terms of the raw performance, that's what really impressed me here
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in terms of launch monitor data. So some of the direct and consumer clubs that I've tested in the past
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can fall down when you're actually measuring the data. But this excelled. In terms of spin
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and this is a low spin driver, it was incredibly consistent, which is key, but also nice and low
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So it really does its job as a low spin driver. I couldn't spin it above 2,400 revs throughout
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testing. So it gave me a really nice penetrating ball flight. And the ball speed was excellent as
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well. Again, that's been leveled at some of these direct to consumer drivers. They aren't quite as
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quick as the top manufacturers well this kept up with anything so i was really impressed and that's
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why this vice golf driver has made it the first choice in my ultimate direct to consumer bag
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okay so now for my choice of fairway wood and i've chosen a tour edge product and it is the
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tour edge exotic c725 fairway wood now anyone who saw my driver review of the c725 will probably
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know why I've put this in it very nearly made it into the driver's spot but the vice just pipped it
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so I wanted to get this model in there somewhere and the fairway wood is quite brilliant when you
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put it in behind the ball this is one of the nicest shapes of fairway wood I've think I've
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ever seen it's beautifully rounded it's got all the right proportions to give you both a sense of
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feel of confidence at address but not too bulky it's just got everything in the right places in
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terms of curves and proportions it's exactly what I want to see looking in behind the ball
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and I think the sort of carbon effect on the crown gives it a really premium look as well
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And then underneath, you've got a bit of tech that can help you. You've got what they call their flight tuning system
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So you've got an adjustable weight system here, so we can make it higher or lower spinning
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and we got a loft sleeve on here to tune it into the lofts that you want From a feel point of view I got a ball here to demonstrate i hope you can pick this up on the audio it you might have noticed from driver i like sort of a more thudier impact that got a real thuddy thuddy strike a dull thud
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this has got that same dull thud but just with a little bit more life it really produces a great
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sound impact now it might not be a ball speed monster when i put it up against some of the
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major OEMs it came out for me around one and a half two miles an hour slow but that's not what
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this is about it's really easy to launch but with no excessive spin so give me a really solid ball
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flight both in the 15 degree and the 18 degree five wood that i've tried this is a real favorite
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of mine this actually might be making it into my own bag so that's why it's in my ultimate direct
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consumer bag now my next choice bridges the gap between the fairway wood and the main iron set
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i wasn't sure whether to go for a hybrid but i've picked a utility iron and particularly this one i
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really like is the tacomo 101u utility iron now tacomo made a huge splash in this direct-to-consumer
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space arguably the biggest disruptors of them all and the driving iron i think is really cool it's
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got that real tacomo signature minimalist look not too much going on which i love if you take
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the branding away from clubs for me i think they always look a little bit cleaner and this is a
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great example of that. One thing I don't love about it, the back edge sticks a little bit out
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on the top, that's one of my gripes with some utility irons, but it's nicely mirrored so it
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kind of blends in with the background amongst it and another thing that I do love about this
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it is hot, it is super quick so a hollow body, it comes really quick off the face
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it's a really versatile club. The width of sole is very useful as well, makes it very versatile
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from all sorts of turf conditions and when you factor in it's £119 or $119
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dollars this is incredible value and that's why it's in the bag right so in the irons i've indulged
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myself a little bit here i've picked some blades so i know that's not going to be everyone's cup of tea but these are such a great example of what direct consumer manufacturers can do now
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and i picked the hogan fort worth blades these are the mbs and straight away when you look at
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them you probably see why i think aesthetically from a shelf appeal point of view in the bag
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they're just astonishing all the topography and the shaping of the back looks absolutely beautiful
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we've got this blend of old and new as well so we've got that kind of old hogan scripture written
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on there the old hogan logos we've got the knurling around the feral there which gives it a kind of
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old-fashioned look and the ferrules are super long which again is kind of harking back to the olden
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days but the rest of the shaping and everything else that's been done on this head really gives
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it a more contemporary looks it's that beautiful blend of old and new when you look in the bag
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and in behind the ball it just gets better and better for me I would argue that these are some of the nicest looking blades in terms of profiles
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behind the ball that I ever seen some blades are very angular some get a little bit more rounded this he got a nice squat boxy look to them and every club from four iron through to pitch and wedge are bang on the money
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That's something I don't see all the time in all sets of irons. Quite often you can like the look of some longer irons, you like the look of the wedges
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but the mid irons might quite not do it for you. It could just be one individual club
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Literally every single club in this set looks exactly as it should
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In terms of performance, they don't let you down either. Sure, there's not much tech packed in because it's a blade, but the feel is exceptional
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Their kind of dual-cut sole here makes turf interaction an absolute dream
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In terms of blades from a direct-to-consumer, there is not much better than this
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This is a great piece, and that's why it's in my bag. Right, I hope you're enjoying this video
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If you are, don't forget to hit that like button and subscribe to the channel. It really helps us
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And tell me what you think about my choices so far. Do you agree? Do you disagree? And what have I missed
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Get in the comments down below. Okay, now, so for my wedges of this Ultimate Direct to Consumer bag, I've gone a little
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bit left field and I've gone with Avoda Golf. Now, some of you may know Avoda from Bryson
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DeChambeau who had Avoda Clubs in the bag when he won his US Open, and more recently
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Jason Day has been dabbling in kind of the curved face irons. But I wanted to shout out
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these wedges because I think they're absolutely brilliant, in particular, the W2 wedge. Now
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firstly in terms of the looks, again, right up my street, super minimal, very little branding
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clean and neat. So that's a good start for me from a shelf appeal point of view. And then again
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when I put them in behind the ball, the profiles are just great. There's very minimal offset
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slightly rounded leading edge, and the shaping is just exactly what I would want to see. They're
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really, really good from that point of view. But the main reason I put them in is the sole technology
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The grind on these wedges, this W2 grind, is really interesting. Now, when you look at it from
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sole point of view and i'll pop some b-roll up of it now it will look like there's an awful lot of
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bounce so the angle is quite steep but there's a lot of trailing edge relief and there's an awful
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lot of leading edge relief so you don't get that sharp leading edge you've got a bit of a buffer
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there and i'm not going to say they're duff proof because someone will prove that wrong i'm sure
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and send me a video of it but they're very very close this is the most forgiving grind i think
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i've ever seen on a wedge and i really really like it and one more thing i do like about these wedges
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Now this is a little silly point. Again, I've said I don't like too much stuff going on on the club head in terms of information
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So at times I feel like I don't need to know the exact loft. I don't need to know the bounce
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I don't need to know the DNA or the blood type of the wedge. We've just got a good old-fashioned G, S and L on these wedges
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So it's a gap, sand and a lob. They're standard lofts within that are the gap wedge is 50, the sand wedge is 55 and the lob wedge is 60
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You can obviously manipulate that either way, but I just like the simplicity of having that
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letter rather than the exact loft stamped on there, just a thing for me
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And that another reason why it made it into my ultimate direct bag of 2025 So on to the flat stick Now this is an important choice and I gone with probably a more
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little-known brand amongst a lot of people out there. This is a brand called Kevin Burns. So
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we got sent some stuff from Kevin Burns at Golf Monthly a little while ago, and Putter Tester
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Sam Diaf, just fell in love with this stuff. So, it's super high-end. It is a little bit more
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premium in terms of price tag but it's so beautifully crafted i think you'll see from
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the b-roll that i'm running here that maybe that price tag is justified in the in the craftsmanship
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and workmanship that's gone into this putter now a few of you might not know but kevin burns
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actually designed a putter for jose maria o latharbo the 9304 i think it was this is the 9307 model
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so 9304 for jose maria o latharbo when he won the 1999 masters so it's a major winning brand
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which is really interesting. Now there's a few things about this putter that make it very
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interesting we've got a little screw piece on the bottom of the sole so you can actually
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interchange different necks if you decide you want to feel a bit more toe flow or you want to get into
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a plumber's neck we've got a screw that allows us to change those necks in and out and the transition
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from where that goes in and out of the club head you would just never notice it is beautifully
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disguised. We've also got a pyramid face here which provides a superb roll and again I'm going to run
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some b-roll i don't know if i've ever had a putter but as soon as you hit it the impact ratio is so
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small and the ball gets rolling so so quickly so based on that level of performance based on these
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incredibly premium looks and craftsmanship i make no apologies for putting this kevin burns 9307
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putter in my ultimate bag okay so the final piece of the puzzle is the golf ball and i've brought
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with me arguably one of the most spoken about golf products of the last couple of years this
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This is the Kirkland Signature Golf Ball, and it's probably most widely known
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for its incredible value for money. But behind the value is actually a really good golf ball
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We've got a three-piece urethane golf ball. And in my testing, I did some testing of this golf ball
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up against a Pro V1. I messed about with different drivers, with the Kirkland driver, with the Titleist driver
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That's another video you can watch on the Golf Monthly channel. And it actually really held its own
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The only thing you're giving up, in my opinion, is potentially a little bit of the greenside spin
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get with a more premium ball but when you talk about ball speed and the consistency of the flight
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window and the feel and also the durability for that matter this is a really good option not just
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from a value point of view but from a golf ball point of view as a standalone option so that's why
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it's in my bag so there you have it those are my choices for my ultimate direct to consumer bag of
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2025. What do you think get in the comments down below tell me why I'm wrong tell me what I've
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missed out these are my personal favorites I want to hear what you've tried in that direct to consumer market and what you love
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