How to Use Heatmaps to Get the Highest Conversion Rate

Traffic measurement applications such as Google Analytics can tell you how much time users spend on a website, what pages they have visited, and where they have left. But exactly what they do on each page, where they scroll to, what they click on, what they read, we had no idea until recently. The advent of heat-mapping software has made it possible to monitor visitor behavior down to the smallest detail. These are the heat-mapping programs I will describe in my article.