How to Run Ads on Instagram in 2024 - Complete Instagram Ads Tutorial

Welcome back everybody to Sidespress, in this tutorial we'll take a look into how we can run some Instagram ads

So there's two things you need to do in order to continue, which is to have an Instagram account and to become into an Instagram for business account

So it's actually really pretty simple, the very first thing you want to do is to go into business.instagram.com

So as you can see here we are into the advertising section, usually what you want to do is to go directly into create an ad

but if you clicked info, it's going to be asking you to sign into a meta account

Usually a meta account is an account that has a Facebook and Instagram both into just the same place

So what you want to do is to sign into your Instagram account in order to continue

So as you can see we are now inside Meta Business Suite. If you don't know how this Meta Business Suite actually is like a great tool to get started by creating ads, posts and much more

If you want to focus only into your Instagram ads, what you want to do is to focus into your actual content, planner and your ads

Inside your planner you can see you have a lot of tools where it can be showing you where you wanted to add your own post

For example, let's say that I wanted to add my very first post inside August, so it says here like the best time to post is on the 30th of August at 5pm through Facebook

Which is a great moment to have like a recommendation based on my followers activities

So with that information I can go here into create an ad or into the little part that says ads

Inside ads you can see that we have a lot of tools that can help us to get started

For example, how many people reached into a summary, our post engagement, link, clicks and page likes based on our actual ads

Since we don't have any kind of ads, we can just get started with our very first link

Let's go directly here into the other side, let's go into create some ad

Now it's going to be asking you to create an ad, choosing a goal, automated ads or boosting existing content

So you can choose to get started with automated ads, boost an Instagram post reels, get more views and much more elements

Now in order to get like the best results for your videos, for your ads, what I can totally suggest you is to close this tab, open any tab and tap ads

Now ads manager for Facebook, which is in here, Facebook business manager, so I'm going to click in here

You can find the ads manager directly here in the Meta Business Suite

If you don't see it in here, you can always go into edit and inside edit you want to go into advertise and enable the ads manager

So hit into save and now I'm ready to click here into ads manager

But it is up to you to check out which is like the best tool and much more easier for you to have like the most, let's say the best results for your site

So if you go directly into create your ads, it's going to be asking you what is the goal that you wanted to get started with

Let's say for example I wanted to get more website visitors, so I hit here

What is the ad creative? This is like the ad preview. You can just get started with the media that you wanted to promote

The bottom label is say for apply now. Let's go here for learned more for example

Website URL in our case is our YouTube videos. Here you can use focus and try to make segmentations like the best audience from what age to what age, the location, the start date, your daily budget, the placement, the metapixels and payment method

Usually since this is only for Instagram, we just want to enable Instagram section here into the upper side

Add your payment method in order to pay for the promotion and hit now to promote now

After you have finished with your ads, you can always go into the part that says ads

So you can check it out what are the ad summaries of what you have just created

For example, check it out this actual campaign that we have just started with our account

So with this poised engagement, we have just realized that in the next five days, we spent a hundred MX, we reached 239 persons

And from those 239 persons, 200 people clicked into our link. And there were people from 18 to 54

And the most common are from 25 to 34. Mostly from mobile suggested video feeds

And in the locations are from Lima region. So that means that our main target are people from here

So this is why I wanted to get started with some ads because I wanted to check it out what are like the most people who are interested into our content

So we can create content, more content specifically for them. And we have now created a really strong audience

And we can get started by importing more elements and improving our Instagram account

So guys, without being said, you can now go to the link in the video. But don't forget to like and subscribe to this channel if you want to see more great tools and how you can get started adding ads and much more elements

Thank you so much for watching the video guys. See you soon