How To Find Competitor's Target Audience On Facebook Ads (2024) Tutorial

What is up everybody? Welcome to this new video of Techpress. I'm going to be showing you in today's

tutorial how we can track your competitors audience to see what we can do inside your

Facebook ads. So what you want to do first of all is to locate the actual meta ad library

This is like the best, but really, really the best tool to search all the ads currently running

across meta technologies to find an ad using the keyword, whatever you want to do for an

advertisement. So let me show you how this actually works. Here we do have the search ads

set your location and choosing ad category to add your search view search types. So in my case

I'm going to go and look out for these country location and I'm going to go for something

Let's go for all and here into ad category, you want to go into all ads. Now here into all ads

and category you wanted to go, let's go for food. I'm going to go into search for this exact phrase

and here you can see we do have the best feed food. So I'm going to open this new tab and as

you can see this option, this guy has no ad running at the moment. So if I go into the about section

I can see like this guy is actually legit. Here's the Facebook page, the Instagram page

the page history. So this is how you can check it out. If this is the actual, let's say our

competitors are into Instagram and we wanted to use copy this link and paste it in here to see

if these guys are running some ads. If don't, you can go into here. For example, I'm going to go

for something much more easier. Let's go for something like uni Bozo. I'm going to go here

Universal like that. So it's this exact phrase. And as you can see, we do have a lot of results

but these results are from universal pictures and the actual stuff that they're actually doing for

this ads. As you can see, this guy has ad for multiple versions, two ads used these creative

and text. And what I want to do is to check it out with one, which one fits for us the best

So I'm going to scroll up it down and look out for the one that fits to my needs. Let's say

for example, into English only, I'm going to scroll down once again, and I think it could

stick around with this first one and hit into C add details. So these add details should be taking

me into what is what I'm seeing here into the ad. The name of the person who's making the ad

You better pray you're not this makes me blah, blah, blah. This is one of three

two or three in three out of three. So this is an actual image and a video, multiple versions

here about this page. More information. I square a little bit down. And as you can see, I don't

have this ad has multiple version. So this is how it's really important for us to see how it's going

to be looking. Our actual competition, the ads of the competition and how we can track all those

ads. So I'm going to go now and not look for something too broad, but with something much

more specific. So let's go once again into all. And instead of choosing all, let's go for only

Mexico here into Mexico. This is the reason why I'm here here into Mexico. So what I want to do

now is to choose the ad category. I want to go into all ads once again. And here I'm going to

do exactly the same thing. I'm going to go for universal pictures. I focus now here. And as you

can see, we only have less than 23 results launched into May. So as you can see, here are

the actual links. Here's what my competition is actually doing. And this guy has actually an

an active one, the amount of spend, the impressions, the runs and all that. So what I want to do is to

check it out. The actual ad details of what this guy is actually doing. So I have the more info

I have the information here, additional assets from this ad, I can enable this one here is the

actual linked. This is the text, what is going to be helping me here is the photos. So about ads and

data use this one is not important. This is something like just the fact for terms of use

of the Facebook ad. So if you already know that just closes one at the moment, this focus in there

is going to the upper side, I'm going to go back into my search result. And instead of going for

the ad library, we go for ad library report. Now the ad library report is going to be helping me

a little bit more about the reporting stuff from the specific ad you're actually looking for

So I'm going to go into, let's go for the last seven days. Let's go for the last 90 days in

here to search for an advertiser. Once again, I'm going to look out for Universal. I'm going to go

into search like this. And now as you can see, we have the beamed meta spending tracker to your

site. So this guy at the moment for these actual advertisement, this is the amount that the

advertisement has has paid, of course, the number ads in the library. And here still is much and

much more information, of course, from the last day, if I go into the last 90 days, check it out

the amount spent here, almost like a million here, which is like a lot, really, really a lot

The location says stays in Mexico, Jalisco and much more. So if you focus once again into the

upper side, let's go for instead of Mexico, let's go click and go all the way down and look out for

the United States. So the number total of ads in the ad library is 15 million, more than 15 million

which is really, really a lot, really, really a lot. And the page name here, I can go for the

last 30 days, for example, here. And Joe Biden is the one that's doing like a lot of amount

spends here, the last seven days, JP Morgan Chase Bank. So this is going to be helping me a lot to

track like what is my competition doing? So maybe it's actually working for them. But this not

necessarily is going to be working for me. So I want to go and let's say, for example, go and scroll

all the way down for the last seven days. And this girl says the Fina Gomez, but it's spending

really, really a half million dollars to run a lot of ads. So I'm going to click here. And this

one should be taking me into the ads library of this user. So I can check it out what this this

competition is actually doing. So as you can see, this one is about social issues, elections

politics. So I don't want to mess around there, but check it out what this actual girl is actually

doing here. So we have the started running on in the May, here's the platforms, the categories

the estimated audience size, the amount spent per day, the total of impressions and the ID here

the unique identifier for this specific ads. And here is the actual ad. So this is how guys

we can just track our competition to see how it's going to be working for us. And then later on into

the upper side, you have the filters. So the filters, she'll be helping you to check it out

the different languages, the platforms, the media type, from one month to one other to disclaimers

the estimate audience size. So I think this one should be helping us a lot to see what do we need

to update or to improve to our ads from Facebook meta. And then later on, we can implement the same

stuff. There's actually working from our competitors into our own actual organization

company or whatever you are here into. So this guy's is like the way of how we can use the ad

library, you have lastly, the ad library API, but I don't want to focus a lot in that because this

one is more for application programming interfaces. So this is like a little bit something much more

different, more codes and all that we don't want to focus a lot in that we want to focus into the

ad library into the ad library report. But then later on, we can talk about this if you want to

into a few months later. So with that being said, guys, we have now finished we have now reached

into the very end of the video. So hopefully this was a very useful video for you guys. So

thank you once again for watching the video. Don't forget to like and subscribe to the channel guys

And with that being said, I'll see you on the actual next video. See you soon