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### How to Use Facebook Ads Library to Spy on Your Competitors' Ads
In this video, you'll learn how to leverage the Facebook Ads Library to gain insights into your competitors' advertising strategies. The tutorial walks you through navigating the Ads Library, searching for specific brands or keywords, and analyzing the details of active ads. You'll discover how to uncover trends, identify successful ad formats, and apply these insights to improve your own marketing campaigns. Ideal for marketers and business owners, this guide will help you stay competitive and make data-driven decisions using the powerful tools offered by Facebook Ads Library.
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0:00
So do you want to spy on your competition's Facebook and Instagram ads
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I'm going to show you how in today's video. So I don't want you spending a bunch of time scrolling on Facebook, scrolling on Instagram
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maybe recording your screen like I was just doing, or taking screenshots, copying and
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pasting the ad copy into some note-taking app. There is a much easier way, which is the Facebook ads library
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So Facebook has compiled all the ads that are currently running on the platform, and
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you can view them at any time you'd like. So if you want to check them out, why don't you follow along with me and go to facebook.com
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slash ads slash library. If you just Google Facebook ads library, you'll come across it as well
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So when you get to the page, it's going to look something like this. So the first thing you need to choose is the geography
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So the United States, all, or there's a bunch of other options
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The next thing is the category. So I usually just select all ads
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If you're looking for special issues, politics, something like that. Also housing, employment, and credit are things that they keep separate because there's
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a lot more restrictions on how you run ads for those industries
1:01
So we'll keep it on all ads, and I'll just show you the wealth of information here
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So let's just look up Peng Jun, who is someone who creates amazing content for how to grow
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your business online, has a huge following, does a ton of ads, very creative
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So let's see the ads that he's put up recently. Okay, so you can see his Facebook and Instagram following here
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The page was created in 2012. The name hasn't changed of it
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The primary country's Malaysia, et cetera. And so you scroll down here and then you can see all the different ads that he's running
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So 15 ads uses creative and text, the same thing here, four are using this one
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And so you can just scroll down and you can see in general, it looks like he's using video ads
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All of these have been videos. Here's an image here. I'm not going to go through and click on some of these because there may be music or things
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that I don't want this video demonetized. You can see here's a couple of ones that he has around ads, winning ads
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You know, he uses a lot of kind of imagery that really captures your attention. Like apparently he had a pie thrown in his face for that picture, showing some social
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proof or kind of his prestige of meeting with Gary V. I think I saw there's another one with Gary V here
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He has a video here where he meets with the Rich Dad Poor Dad author
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And so you can see here, here's the type of content that's created. And then here's another one of him breaking glass where he's showing you
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Here's how you can break it. You know, it won't work if you try to do it with a bat, but you should, you should use
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a hammer. So that's kind of for our business, the kind of information type business
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You can see I've been doing some research on this. So let's check out Bloomscape. Maybe you have a nursery, you sell plants
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And so let's see how they advertise for their business. So here is a carousel, for example
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You know, a lot of people have pets and you want pet friendly plants
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They have a bunch of those. So yeah, you can see that's really popular with their ads, safe for dogs
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And so you can go through and see what they're doing. You can see that like how much text they're including, the colors that they're using
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Let's go to one of the other examples that I was looking at. So Floyd, both Bloomscape and Floyd are Detroit based businesses
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I'm supporting companies from Michigan. Floyd is a furniture company. Again, everyone wants to advertise with pets and let's see
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So they have their bed frame, their sofas. They have it in a different color
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Let's see, you can see a little bit of text that they're using, but mostly it's, it's
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their furniture. And then let's look for a well-recognized brand, like say Nike
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And so that you can see that they have a bunch of different ad accounts
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So football, running, sportswear, and you can see there's 11 more advertised
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Let's just look at the main Nike account. So you can see that they're spending details
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They spent over a million dollars, not too surprising. And then you can see some of the things that they're advertising for
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Just like a lot of it here is around images where we saw some of the other
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So for example, kind of the info product, you see a lot more videos. So that's how you can find amazing ideas for your future ads
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If you're just getting started with Facebook and Instagram ads, we have a whole bunch of videos to help you get everything set up and start running your ads
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I'll link to the playlist right here. Hope to see you in those and future videos. Bye bye
TV & Video
TV Commercials
Business Education
Brand Management
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Advertising & Marketing