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So do you want to spy on your competition's Facebook and Instagram ads
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I'm going to show you how in today's video. So I don't want you spending a bunch of time scrolling on Facebook, scrolling on Instagram
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maybe recording your screen like I was just doing, or taking screenshots, copying and
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pasting the ad copy into some note-taking app. There is a much easier way, which is the Facebook ads library
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So Facebook has compiled all the ads that are currently running on the platform, and
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you can view them at any time you'd like. So if you want to check them out, why don't you follow along with me and go to facebook.com
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slash ads slash library. If you just Google Facebook ads library, you'll come across it as well
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So when you get to the page, it's going to look something like this. So the first thing you need to choose is the geography
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So the United States, all, or there's a bunch of other options
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The next thing is the category. So I usually just select all ads
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If you're looking for special issues, politics, something like that. Also housing, employment, and credit are things that they keep separate because there's
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a lot more restrictions on how you run ads for those industries
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So we'll keep it on all ads, and I'll just show you the wealth of information here
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So let's just look up Peng Jun, who is someone who creates amazing content for how to grow
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your business online, has a huge following, does a ton of ads, very creative
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So let's see the ads that he's put up recently. Okay, so you can see his Facebook and Instagram following here
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The page was created in 2012. The name hasn't changed of it
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The primary country's Malaysia, et cetera. And so you scroll down here and then you can see all the different ads that he's running
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So 15 ads uses creative and text, the same thing here, four are using this one
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And so you can just scroll down and you can see in general, it looks like he's using video ads
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All of these have been videos. Here's an image here. I'm not going to go through and click on some of these because there may be music or things
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that I don't want this video demonetized. You can see here's a couple of ones that he has around ads, winning ads
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You know, he uses a lot of kind of imagery that really captures your attention. Like apparently he had a pie thrown in his face for that picture, showing some social
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proof or kind of his prestige of meeting with Gary V. I think I saw there's another one with Gary V here
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He has a video here where he meets with the Rich Dad Poor Dad author
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And so you can see here, here's the type of content that's created. And then here's another one of him breaking glass where he's showing you
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Here's how you can break it. You know, it won't work if you try to do it with a bat, but you should, you should use
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a hammer. So that's kind of for our business, the kind of information type business
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You can see I've been doing some research on this. So let's check out Bloomscape. Maybe you have a nursery, you sell plants
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And so let's see how they advertise for their business. So here is a carousel, for example
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You know, a lot of people have pets and you want pet friendly plants
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They have a bunch of those. So yeah, you can see that's really popular with their ads, safe for dogs
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And so you can go through and see what they're doing. You can see that like how much text they're including, the colors that they're using
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Let's go to one of the other examples that I was looking at. So Floyd, both Bloomscape and Floyd are Detroit based businesses
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I'm supporting companies from Michigan. Floyd is a furniture company. Again, everyone wants to advertise with pets and let's see
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So they have their bed frame, their sofas. They have it in a different color
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Let's see, you can see a little bit of text that they're using, but mostly it's, it's
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their furniture. And then let's look for a well-recognized brand, like say Nike
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And so that you can see that they have a bunch of different ad accounts
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So football, running, sportswear, and you can see there's 11 more advertised
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Let's just look at the main Nike account. So you can see that they're spending details
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They spent over a million dollars, not too surprising. And then you can see some of the things that they're advertising for
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Just like a lot of it here is around images where we saw some of the other
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So for example, kind of the info product, you see a lot more videos. So that's how you can find amazing ideas for your future ads
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If you're just getting started with Facebook and Instagram ads, we have a whole bunch of videos to help you get everything set up and start running your ads
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I'll link to the playlist right here. Hope to see you in those and future videos. Bye bye
