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How To Use Klaviyo For Beginners 2024 (Email Marketing) Step by Step Tutorial
2K views
Oct 6, 2024
Master Klaviyo, the powerful email marketing platform, with this comprehensive 2024 beginner's tutorial. This step-by-step guide takes you through every aspect of Klaviyo, from initial setup to creating sophisticated email campaigns. Learn how to build and segment your email lists, design eye-catching templates, set up automated flows, and leverage data-driven insights to boost your conversions. Discover how to integrate Klaviyo with your e-commerce platform, personalize your messages, and optimize your email performance. Whether you're an e-commerce entrepreneur, digital marketer, or small business owner, this tutorial will equip you with the skills to harness Klaviyo's full potential and transform your email marketing strategy.
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0:00
Now what is up everyone? Welcome into this new video. Let's take a look how this
0:04
Clavio works for e-carus marketing automation. This is a platform that can be helping us for
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marketing some emails and I'm pretty sure that even sex the messages. So we're going to get
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started. I'm going to leave you guys a link down the description in order for you to create your
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business account you might be getting a few rewards just by sign it up. So with that being said
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I'm going to hit into sign up. You guys just need to go into the link that below
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And what you want to do is to choose an email, a passcode
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You have to choose your company name, your company website, and your phone number in order to continue
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Now, all of this information, guys, it's required in order to continue
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So you might want to take that in mind. If you don't have absolutely any kind of a company name or a company website
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I can strongly just you to use some other tools, let's say for example like google's height that is to live in free uh wigs or even Shopify
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that they do have some trial version of something like that so after that hit into i'm not a
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robot and hit into a reviewed account now in this part of the website section is going to be asking
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for a business platform so this is going to be of course uh important because this is the way
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that club is going to be connected into our customer data real time so what you're
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want to do is to choose the business platform whether we can do Shopify or all these other
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options or I can try to go into the custom version in our case let's try to look for I don't use
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any of these so I'm going to hit into this option you have to worrying about this real time tools
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this is just for integration if you already have a website that was with those platforms so what I want
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to do is to go into how many contacts you have let's say let's sit in one thousand
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And in here, if we want to start making some automizations of the marketing tool, the email address
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what I want to do is to look for a send-ed email address. So that's how it's going to be appearing to our send-it name
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So I'm going to hit into the name of my company. And here I want to choose the email of my specific company, which is actually this one
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And hit into continue. Now, what's your top business goal? what you want to achieve with this platform what we want to do is to go into grow my audience or build customer relationship And then how do you want to reach your audience We can use email only We can try with SMS only
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Or we can try it both of them hitting on the third option that we have in here
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Now, what I want to do is to quickly choose verify our account
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And just like that, I'm already inside bio. So here what you want to do is to use the integrated external application
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So that's the reason why the clobio asked us for an external application
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So if I choose the integrate external application, it's going to be showing me once again the integrations that the date you have available for us
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So in here, this is really important, guys, if you want to track some information about your customers and all that
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So if you still don't know what to do here, I can strongly suggest to you to use something like, for example
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mail chempt or try to use something. other applications that are truly free. Now MailChimp, for example, is some email marketing tool
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that can help you to gather all the information about your customers. This is really, they
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have free plans into MailChimp, so you might want to take that in mind. If I go into the
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home section, what I do want to find is the objectives, the performance, the list and segments
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and the activity feed. In order to get started here into Clavio, what I can tell suggest you is to go and
3:58
create your first campaign in order to gather some data. So here into campaign, I can choose
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create campaign. So I can type a campaign would like to send, let's say, email. I'm going to hit
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create campaign. So here into this specific information about my campaign, what I want to do
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is to name the campaign information. Let's say that I want to gather some audience retention
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and here into tags. You want to create a new tag. In my case, let's say I want to just focus into Instagram, for example
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So get to tap here, a tag. There we go. So receivants, sent to you
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And here we do have the list of the segments that were already added into our account
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And then after that, don't send to. You can add people who just don't want to add that
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Then what I want to do is to include some tracking. in order to track more additional information
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So we want to enable that. And after that, I'm going to keep into Continue to Content
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Here into Continue to Content what I can do is to import the design of my email of my customed email This is a really really great part So here what I want to do is to go into this mis line
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how they're going to be receiving an email. So let's say, for example, get yourself a 10% discount now, like this
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In the preview text, what I want to do is to input something like, congratulations
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you are now part of the team. So what I want to do into the preview text into the subject slide is just to add some
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let's say, like retained information so my clients can easily get attracted by my text
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and clicked into the email that I just sent it. I don't want to be considered as a spammed either
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So I just want to be really careful with my words here into the preview text on the subject line
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Here into this end of name, I want to choose the name of my company and the email address of my company
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Now, how would you like to design your email, drag and drop, text only, or the custom code your email from complete control
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What I can strong suggest you is to choose an email using a drag and drop because the drag and drop editor is really, really, really easy to use
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So I'm going to click into that option and you guys might see that there are a lot of templates that we can use
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And it's really, really easy to use that. So depending on the niche that you are having into your company, you want to choose, the option the best fits for you
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For example, I want to look for something related into music, for example, because we do have here sports, we do have here something like college stuff, we do have Cyber Mondays, Black Friday sales, Black Friday sales
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There are a lot of options that I can choose in here. I want to scroll a little bit down and see if there's something else that I can choose
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So here I want to go for basic. And here, as you can see, we have some basic stuff that we can't use if you don't want to get involved in here
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If I choose the filter by, I want to go for protagonist or go for newsletter
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And here, as you can see, I think that I'm going to just take around with this sign off
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And here, do you have the template preview. So if you are okay with that template, go into Use Template
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And just like that, my editor has gonna be popping up successfully
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And what I can do is to just use the blocks that I have here
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on the left part and drag that in here as I am creating my email marketing So here into the logo I want to double click and I can change the text going to edit
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And here, what I can do is to draw something else or just delete that and add that later
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So here, I'm going to delete this for a second, like this
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I don't want to see this at the moment. here for this is things for each other notes
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I'm going to say something related to my subject. Get a 10% discount
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And here the moment you customer is selling us for your newsletter about the company
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You can change your image if you want to. Most popular items
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If you don't want to see something, let's say for example at this text, I can just click into delete
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I don't want to see this. I don't want to see this either. I want to delete this as well
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And here into the blocks, I can add some things. I can add something else
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Let's say, for example, that I want to see a social links like this
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Let's say that I want to assume that I don't have the social links available
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So I can go into the content, and here into my content
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I can go and look for social links. And once again, drag and drop
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And there we go. I can click into my social links, and then what I can do is to customize those options
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As I am adding those, here I have my Twitter, I have Facebook, I have Instagram and I can input my link address in order to see that already been done
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After that, I can hit into preview and test, which actually this is how it's going to be
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looking at the email that I'm going to be sending into my customers. And that's how we can use Clobio
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Really, really easy to start some email marketing campaigns. And here, I do have the profile properties who I want to test those
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So I can send the test to myself and see if this one is accurate or if I need to
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to edit something else. I'm going to hit into Save and X exit
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So I can use this draft for later. And here, I can just hit into review
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And my campaign should be successfully created. And just like that, I am ready to send my first possible campaign
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into emails. So that's the basic way of how we can get started here
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into Clobio, guys. Now, hopefully, this was a very useful video for you
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Don't forget to like and subscribe to this if this was a very useful video for you. Thank you so much for watching this video
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And I will see you guys on the next video. See you soon
#Customer Relationship Management (CRM)
#Email
#Email & Messaging
#Enterprise Technology
#Intelligent Personal Assistants
#Text & Instant Messaging