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MailChimp Email Marketing Tutorial How To Create Email Campaigns (2024)
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Oct 25, 2024
Discover how to master email marketing with MailChimp in this 2024 complete tutorial! Learn how to create engaging email campaigns that convert, design beautiful templates, and automate your email marketing strategy. Perfect for beginners, this guide shows you step-by-step how to set up your account, build your first email list, create professional-looking campaigns, and track your results. Get ready to boost your open rates, increase click-throughs, and grow your business with MailChimp's powerful features. Whether you're a small business owner, marketer, or entrepreneur, this tutorial has everything you need to succeed with email marketing.
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0:00
What is up, everybody? Welcome into this new video of Tech Press. My name is Steven, and I'm going to be showing you how to do some marketing email stuff using a great tool called MainTimp
0:10
As you can see, we're already here into MetTerm.com. What I wanted to do in order to get started, it's actually a bit really simple to create an account
0:17
Focus into the right part, into the upper side that says start a free trial if you want to check it out
0:24
Actually, we don't have a free version, but in my case I just want to log in. Here into LinkedIn, what I wanted to do is choose the username or the email that you already have
0:32
Choose a passcode in here into Locked in. All right, so once we have successfully signed it in, what I wanted to do is to check it out how the dashboard works
0:40
So as you can see into the left part, we have the create button, the huge bottom of creative hatcan campaigns
0:46
automation, audience, ytics website, content and integrations. So what I wanted to do is to focus into creating our very first email so we can send this directly into
0:57
our content. So in order to get started before, I create some templates into emails. First
1:03
of all, I wanted to start by adding my emails, my audience, so I know which I'm going to be
1:09
sent it with. So if you focus into the left puss's audience, I'm going to click in here
1:15
and I'm going to click into add your contact. So whether you have an XLS file from Microsoft
1:20
Excel, Google Sheets, whatever, or you just need to have the information from a CSV file
1:27
or a text txc file, we can view this, let's say, manually
1:33
So we can just directly paste a new contact from a spreadsheet, a similar list
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So I'm going to hit into, let's say, for example, copy paste. I hit into Continue, and this is how it should be having the information to paste
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the contact information for the field. So we need to have the email address, the first, the last name, and the address
1:52
So if I open it and tapped, let's say that I wanted to create a new
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sheet file into Google, which I personally I use a lot of Google
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So in here, I just need to import my email as well as the very first name, the last name
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the email, I mean the address, and we're actually good to go
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So let's say for example that I just add here, hello, or just go for like this
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and the first name let's go for Tom maybe in the address there you go so once I
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have successfully my ad here so you can copy this information paste it in here and to
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continue to organize so this one should automatically do the the importing of all information I going to hit instead select this status So here into the status since all these people
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I've just gather, they are not subscribed into my info. I'm going to hit in here with the
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subscribed and here into unsuscribed or cleaned. So clean content cannot receive any type of marketing
3:06
stuff. So they do not count how old is your monthly line limit. So I can choose non-suscript
3:12
which are able to receive ads postcards transaction emails but they will be not able to
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receive marketing emails so whether you choose unsubscribe or subscribed to receive marketing
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stuff so I'm going to hit now and to continue to the tag and now search for or create
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tag let's go for a member now I'm going to hit into continue to the matched matching information
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we have the email which is not recognized I can hit into my first name confirmed
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my last name once again and hit into not making night let's go for the address and continue
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and finalize and import so there we go so after that I got hit into complete my import and now we
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have all our custom people our custom audience available into our email marketing campaign so I
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continue I can go into my view context and I want to make sure that all my people are now inside here
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so just wait a few seconds here as you can see here into the audience section instead of having
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nothing, we now have email available in here. So my case I just have one email, so I just want
4:17
to use this as an example, but you can see that you can add a lot, but truly, truly a lot of
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people, and I can see that I have the email marketing subscribed, and I have the contact rating
4:26
the source, and the date added. So now I'm getting ahead and focusing to create into the upper
4:31
side it says create. And as you can see, we do have a lot of stuff. We can choose a regular
4:37
email, automation, or a landing page. Since we're making some email, marketing I want to focus with something. Go into design email from a regular email and this one
4:47
if I click here into this side email it should be sending us into the editor or the email builder as
4:53
you might be knowing that so you can choose the new builder or choose the classic builder. If you
4:58
haven't used before the actual mailcham and I can totally suggest to use the new builder if you
5:04
have used this before you might be. We're going to focus into the created using the new builder
5:08
and now I can choose from a starting point of a template
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So I can totally do this using an actual template from MailChimp or code or recently sent emails or save a template
5:22
So since we're just getting started, let's go for the MailChimp templates. And here what I wanted to do is to look out for the one that I think can be really useful or let say important for me So I going to scroll a little bit down and just wait till I find like the best email template for my stuffed
5:43
In my case, I think that I just saw something truly interesting here
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Don't focus into the information. Just focus into the actual design, because we're going to be changing that a little bit later
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So let's say that I choose this one. And we have the Sout free trial
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So as you can see, there are a few that we can use totally free, and there are few that we can use only as an actual trial
6:07
So what I want to do is to make sure that I have the one that says apply
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Otherwise, this one might be taking a little bit of your money. So just choose, let's say, for example, apply
6:18
And now we're now inside into the email template. So get you hit into got it, and into the lift part where you have all the content of the blocks that we can add, delete, or edit
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So here what it says the actual A of the logo, I can set up my own logo
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And here, for example, I can just click into this element and choose, let's say, for example
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center aligned. And I can just click into the element that I want to edit and replace it for a new one
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So I'm going to hit into add, for example, upload an actual image
6:48
I'm hitting to my downloads. Let's say that I want to use some making mouse stuffed
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And I want to focus into all the elements here editing tool because this is actually
6:57
just for yourselves. Just took your time, take your time to use it as you are wanted to do this
7:03
So this button text, I'm going to import the actual YouTube just to make sure that this actual
7:09
template is working. So now that I have successfully done that, I'm going to hit into Save and
7:15
Exit. So set as default Belger, right? So now what I want to do is to preview it, or let's say
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we can make a test if you wanted to. Now into, let's get the first
7:27
started here where you have the actual content into the upper side says to who are we sending
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this campaign to i'm going to add a receiptment i can import my contact i'm going to click into the
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import my contact and i want to choose the one that we have just added so i'm going to go and continue
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now hearing to edit i'm going to hit into my audience and i'm going to choose my subscribed contact
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since already i have all of them added so we're hit now into saved and if you want to you can
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personalize a center to the field must So if I get into personalized, hit into the Moose Tagged and choose the F name only
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I'm hit now into Save. There we go. And now into the context, what I need to do is to enable the Soldier Car
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So I can choose to test the actual email. Tense test it for I going to choose my actual And check it out how I was going to be looking at my test stopped This is the email It time to sign your email blah blah blah and the button text I going to click here just to make sure this one took me into YouTube
8:27
So it is actually working. As you can see, guys, it is actually looking really, really great into the Mailchimp
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Once you have created your actual campaigns, you can go into the old campaign so you can manage all your stuff
8:38
You can connect your Facebook, Twitter, Instagram address. So then later on, you can track how many people click into your email
8:45
how many people looked into your email or just spammed it, all the contact is going to be appearing here into MailChimp
8:50
So what I just need to do is just to gather information and start to make some marketing stuff research into my MailChimp
8:55
So with that being said, guys, if we forget to like and subscribe to the channel if you wanted to check it out how to use more stuff here inside your MailChimp
9:02
Thank you so much for watching the video, guys. And well, with that being said, I'll see you on the next video
9:15
I'm I'm
10:15
I'm The
#Advertising & Marketing
#Business & Industrial
#Business Services
#Electronic Spam
#Email
#Email & Messaging