How to Setup and Create Discount Codes in Shopify (Step by Step)
Mar 14, 2024
How to Setup and Create Discount Codes in Shopify (Step by Step)
View Video Transcript
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How to set up and create discount codes in Shopify beginner's tutorial
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Hey guys, welcome back. In this video I'll be showing you how you can get started with
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building discounts vouchers and more on Shopify. So let's get into it. Now the first thing you need
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to do is log on to your Shopify store and once you log on to your Shopify store on the left toolbar
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you will find the option of discounts. You want to click on this option over here and then you're
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going to click on create discount. So one thing to keep in mind that if you want to build a sale
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so sales are going to be different from discounts. So if you want to do a sale on a particular
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product you can go into the product, go into the actual product listing that you created
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scroll down and create a compare at price. So the compare at price is going to be greater and then
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you can save over here. Then once you do that you can go into your product section and just take a
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look at the product listing now and now it's going to show you you know a cut up price and the actual
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price. So this is a great way to incentivize customers to shop more because they have a sense
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that they are actually saving money when you have like an original price that has been marked down
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Now this is just a simple way to increase your sales but if you want to create a proper discount
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then click on discounts and then click on create discount. Now we have four basic types of discounts
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that we can create. The first I'm going to start with the easiest one which is free shipping. To
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do this just click on the last option. This is going to be a free shipping code or a automatic
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discount. Now you can create a discount code which you can send to your customers via email
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or this can be an automatic discount. So let's say you're offering free shipping on all orders
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for the next week. You can add a title called free shipping till November 12th like this and then
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this will automatically be applied to all of your customers accounts. Now if you want this to be a
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code you can generate a code and then you can copy this code and then you can choose whether or not
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this will be including all countries and you can also exclude shipping rates over a certain amount
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So let's say I only cover standard shipping and this maybe any excessive shipping taxes won't be
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included. So I can add my standard shipping rate over here but I like to not do that. I like to
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keep my entire shipping free if I'm offering free shipping. Then you can add a minimum purchase
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requirement. So let's say I have a minimum purchase requirement of $50. So on a minimum purchase of $50
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I will offer this to all of my customers and then limit it to one use per customer and this
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can be combined with order discounts and product discounts and then you have the active dates. So
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this is the start date and the start time and then you can set up your end date as well. This is going
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to be you know whenever you want this to end. So let's say it's 16th like this and then once you've
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done that you can click on save discount on the bottom right and now this discount code has been
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created. Now customers can copy this code and enter it at their checkout. Now this is going to be a
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shareable link. You can get a shareable link to this code and you can promote this. You can send
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emails promoting this code. You can actually promote it directly on your website. You can put
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it in your headers and whatnot if you want to promote the code. Now other than this you can
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actually create more discounts. So to create a different type of discount simply go back into
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discounts and click on create discount. Now you have three other types of discount. First off you
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have a product discount in which if a customer purchases one product they get another one for
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free. This is usually a great way to clear out inventory when you have too much of a certain
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product. So you can start giving it away for free and incentivizing customers to purchase your
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product. This strategy can go about in two ways where you offer the more desirable product as the
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first purchase or either as the free gift. Now then you have amount off of product and amount off of
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order. Now amount off of order discounts are usually provided via signup. So if you sign up for
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the email newsletter you can get 10% off something like that. So let's take a look at this particular
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one. Now this is an order discount. This can be an automatic discount or a discount code. Usually
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these are in the form of codes and you can generate your discount code over here. Then you can choose
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the value. So whether it is going to be a percentage so 10% if their order is worth $100
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they would get a $10 discount. If it's worth $1,000 they would get a $100 discount. So keep in
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mind whenever you are creating percentage based discounts. Now after that you have a fixed amount
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So this is only a $10 discount off of their entire order. So even if they have a $1,000 order
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their discount would be $10 and they would have to pay $990. If they're ordering something worth
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$20 they would get a $10 discount and their overall order would be worth $10. So you can do
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that. Let's say I want to do a percentage discount which is going to be 10% off of entire order
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Then you can add the minimum requirements. So if it is going to be minimum quantity of item
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minimum purchase amount, and no minimum requirements. So I'm going to add no minimum
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requirements and then I'm going to scroll down and add my customer eligibility. I want this to
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be available for all customers. Then you have the maximum number of discount uses. So you can limit
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the total number of times that this discount can be used or you can limit it to one use per customer
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I'm going to limit it to one use per customer and then let's say I want this to be able to
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combined with product discounts. So if I have discounted a product they can further apply this
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discount code. Then I can also choose to combine this with order discounts where if someone is
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ordering you know multiple items and they can you know combine multiple order discounts. Now I don't
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want this to be combined with order discounts because this is already an order discount. If
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they combine too many then the you know amount might be reduced too much. So I would like to
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combine this with product discounts and shipping discounts and now I am just going to set an active
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date without an end date and I'll just click on save discount like this. Now after this we can
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create individual product discounts. So you can click on create discount and amount off of products
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Let's say this is an automatic discount which I'm going to name as clearance sale and once you add
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your particular amount let's say I'm doing a 30% discount and this applies to maybe specific
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collections and you can browse your collections. So let's say on my tops I have this discount or
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for me I'm going to add all of my products. So you can even add individual products such as
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your products that you know are you know not doing well. So let's say our skinny jeans and our
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tote bag aren't doing well. I can add a discount to those and then after that this is going to be a
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30% discount and you can also offer it on your POS locations. Then you have a minimum purchase
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requirement. I am not going to add one. Then you have the minimum quantity of items. I'm also not
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going to add that and then you have your clearance sale can be combined with. Now this can be combined
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with shipping discounts but I don't want this to be combined with any other product or order
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discounts. So after that I'm just going to click on save discount over here and I'll just add the
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minimum purchase to one dollar and just like that 30% would be knocked off of the price of our tote
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bag and our jeans. So just to show you guys what it's going to look like over here and if we scroll
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down we have our tote bag and we can click on add to cart and we're just going to wait for this to
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be completed. So you guys can see our clearance sale has been activated and you will see now 30
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has been knocked off of the total price. So it was $11 now it's $8.29. Now it's $8.29
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So now moving on to the final type of discount that we can add. We're just going to click on
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discounts over here. Click on create discount and this is going to be our buy one get one other thing
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for free. So you're going to choose this option and you have two types in this. You can add a discount
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code or a automatic discount. So in this final type of discounts we have two options. We can either
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incentivize a desirable item and a free freebie with that item or you can actually put the
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desirable item as item buy. So people are going to be like hey I wanted to buy this product anyway
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and I'll get the other one for a little bit more of money so maybe I should just buy the other one
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and then get the one that I like for free. So you can do this in two ways. You can create an automatic
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discount which might be buy skinny jeans get tote bag for free and then after that I'm going to add
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the minimum quantity of items. So the minimum quantity is going to be one and I want this to be
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specific products. Now I'm going to add my specific product which is going to be jeans and then you're
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going to add the so in this discount you can add different types of discounts. You can choose it for
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it to be free. You can choose for it to be a certain percentage. You can choose a certain amount off of
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the second product as well. Now you guys can see after that you're going to add your minimum quantity
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of items. You're going to add one and then I'm making a very specific discount if you want this
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to be more broad you can just offer you know buy one item get one item for free or buy one item get
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50% off the second item. Then you're going to choose the products that are eligible so maybe
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your more expensive products are going to be eligible in the customer buy section and then
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the customer get section is going to be your free product or the discounted products that you're
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going to give. Now I'm making it very specific with skinny jeans and tote bags so after I've added
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skinny jeans and tote bags I'm going to scroll down and I can add what kind of discount I'm
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offering so if it's going to be $10 off of each or $3 off of each or if it's going to be a certain
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percentage so maybe I'm going to offer 50% off the second item or the second item is going to be
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absolutely free. I'm going to add the second item as absolutely free and then below that you have
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your POS system as well so you can enable this on your POS. Then I only want this to be eligible
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with shipping discounts and nothing else. Then you're just going to click on save discount and
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that is how you can get started with building discounts on your Shopify store. So I hope you
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guys found this video helpful if you did make sure to leave a like and subscribe
#Consumer Resources
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