How Ulta Beauty Stays Innovative

Earlier this year, Ulta Beauty promoted former COO Kecia Steelman to CEO. Nine months into the role, she'll share how she’s leading the $11 billion beauty retailer into its next chapter—via its most ambitious international expansion to date, strategic acquisitions, and experiential retail—at one of 2025’s buzziest pop culture moments: Beyoncé’s Cowboy Carter Tour.