GIVE THEM WHAT THEY WANT: LEVERAGING TECHNOLOGY TO WOW YOUR CUSTOMER

For mega consumer brands like McDonald's and Levi’s, customer satisfaction isn’t just a goal— it's a business imperative. In this session, Mason Smoot will reveal McDonald's secret sauce for digital transformation, from AI-powered drive-thrus to next-gen restaurant innovation. Jason Gowans will dive into Levi’s data and tech-driven approach to winning customers through personalization that fuels lasting loyalty to one of America’s most iconic brands.