Funding the Revolution

What does AI look like through the eyes of a CFO? At Booking Holdings, the answer is increasingly visible in the numbers. CFO Ewout Steenbergen will share how he evaluates the economics of AI investment, decides which bets deserve more capital, and how he's using AI to create value, not just manage costs, as the technology reshapes the economics of travel itself. Ewout Steenbergen, Executive Vice President and Chief Financial Officer, Booking Holdings Sheryl Estrada, Senior Writer, Fortune