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Crisis Comms 101: Shaping the Narrative

Oct 14, 2026
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Fortune

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The traditional crisis communications playbook no longer holds. In an era of real-time scrutiny, social media pile-ons, and employees who expect transparency before the press release, a company’s response to crisis has become as defining as the crisis itself. We'll hear from leaders who have navigated high-stakes moments on what's changed, what still works, and how to lead with clarity when the pressure is highest. Leigh Gallagher, Senior Managing Director, Teneo Barby Siegel, Chief Executive Officer, Zeno Amy Weaver, Chief Executive Officer, Direct Relief Diane Brady, Executive Editorial Director, Fortune