Changing Consumers: Demographics and Demand

Southeast Asia’s consumer story is being reshaped by a striking demographic divide: youthful, digital-first populations alongside some of the region’s fastest-aging societies. How are AI, social commerce, and shifting spending power changing what different generations buy—and how they buy it? From Gen Z’s evolving expectations to the growing longevity economy, how can brands win consumers across generations, channels, and markets? Dr Malina Ngai, Group Chief Executive Officer, AS Watson Group Chadatip Chutrakul, Chief Executive Officer, Siam Piwat Group Saemin Ahn, Managing Partner, Rakuten Capital Lee Clifford, Executive Editor, Fortune