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YouTube added Shorts in 2021 to become competitive with short-form video platforms like TikTok and Instagram Reels, and after a few months, it’s clear that YouTube shorts are an effective format for both creators and the platform itself. Not only do viewers love to watch these bite-sized videos, but they are relatively easy to make since they’re so short. This encourages creators to upload more often. Find out how to make AMAZING YouTube Shorts for your channel.
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0:03
hey everyone welcome to filter grade my
0:04
name is mason and today we're going to
0:06
be talking about how to make awesome
0:07
youtube shorts youtube added shorts in
0:10
2021 to become competitive with
0:12
platforms like instagram reels and tick
0:14
tock and after a few months it's clear
0:16
that youtube shorts are here to stay
0:17
they're an effective format for both
0:18
creators and for the youtube platform
0:21
itself not only do viewers love to watch
0:23
these bite-sized pieces of content but
0:25
it's relatively easy for creators to
0:28
create and produce these since they're
0:30
so short this encourages creators to
0:32
upload more often thus getting more
0:33
engagement with their audience and
0:35
viewers to their channel in this video
0:36
we're going to cover how to make youtube
0:38
shorts that are good and that are
0:41
effective in promoting your channel and
0:43
getting you more views shorts are so
0:45
much more than just one minute long
0:47
videos they have special requirements
0:49
because of the expectations that viewers
0:51
have when watching them and of course
0:52
for the context they're going to be
0:53
viewed in which is generally on a phone
0:55
or other mobile device your main
0:57
priority should be the hook the hook is
0:59
what hooks someone in it's what makes
1:01
them want to continue watching after
1:03
they see the first few seconds and you
1:05
should try to hook them in as soon as
1:07
possible attention spans are already
1:09
short these are 60 second videos so
1:11
you're gonna need to reel people in
1:13
quickly and immediately your video needs
1:15
to present the main conflict or story or
1:18
problem that you're solving instantly
1:20
otherwise why are people gonna continue
1:21
to watch it when there's so much other
1:23
content out there to be watched viewers
1:25
will only wait around for the payoff if
1:27
you build it up in the first few seconds
1:29
cut quick and cut often youtube videos
1:32
should already generally be short and
1:33
snappy and well edited and cut
1:36
aggressively but shorts are even more
1:38
important you have to fit a lot of
1:40
content potentially into 60 seconds and
1:42
that's not easy not only do you only
1:44
have those 60 seconds to convey what
1:45
you're trying to say but again attention
1:47
spans are short you need to pack as much
1:49
information as you can as quickly as
1:51
possible with no dead space into this
1:53
time frame every dull moment is a
1:55
potential exit point and you want to
1:57
minimize those as much as possible
1:59
shorts will restart when they finish
2:00
playing and this is called lupin this
2:02
has caused a lot of users to take
2:04
advantage of this looping function and
2:05
create a video that infinitely plays you
2:07
can encourage replayability by making
2:09
these smooth cuts that let a video start
2:13
and restart over and over again without
2:15
the viewer even noticing it can take
2:17
several times seeing something for a
2:18
person to retain certain information so
2:21
if you can make someone sit down and
2:23
watch your video two or three times then
2:25
you're doing great adding value
2:28
it is hard to pack everything you want
2:29
to say into 60 seconds but don't worry
2:32
you can do it 60 seconds is plenty of
2:34
time to teach a lesson tell a joke or
2:36
convey some bit of information or
2:38
highlight something funny that happened
2:40
in another video you can still add value
2:42
in that short amount of time and it's
2:43
critical that you do add value as we'll
2:46
cover later shorts are ultimately a way
2:48
to attract people to your main channel
2:51
not as pieces of content necessarily on
2:53
their own so you should do everything in
2:55
your power to bring people to your
2:57
channel and give them a reason to click
2:59
on it while many shorts like content
3:01
creators upload are clips from longer
3:02
videos this isn't always what you want
3:04
to do this is a great way to get people
3:06
to watch your longer videos but you
3:07
should try to make some self-contained
3:09
content as well show that you're
3:10
dedicated to creating shorts and using
3:12
this unique platform use this
3:14
opportunity of being forced to make a
3:15
video in 60 seconds that is a vertical
3:18
aspect ratio as the creative fuel for
3:20
making brand new content instead of just
3:22
editing a video that's horizontal and
3:23
putting it in a vertical frame high
3:25
quality videos that were originally
3:26
filmed horizontally and then forced into
3:28
a vertical frame don't always land quite
3:30
as well as something more authentic and
3:32
obviously made for the platform youtube
3:34
shorts are a super useful tool they're
3:36
not just meant to acquire views in a
3:38
vacuum they can be used to push viewers
3:40
to your channel that wouldn't have
3:41
otherwise discovered you the short
3:43
section of youtube is distinctly
3:44
different than the recommended section
3:46
or the home page or the subscriptions
3:48
feed so you can connect with a brand new
3:49
audience in this new location we
3:51
mentioned earlier that you should aim to
3:53
create as much original content as
3:54
possible and not just take clips or
3:56
highlights from your longer videos but
3:57
this can still be an effective strategy
3:59
to entice people to watch those videos
4:01
as long as you do it in moderation just
4:03
make sure you frame these clips as
4:05
highlights instead of trying to pass
4:06
them off as original content meant for
4:08
the platform because it'll be obvious
4:10
that it's not the ultimate goal for you
4:12
as a creator is to drive people away
4:14
from the shorts page and endlessly
4:15
scrolling through it and have them
4:16
actually click on your channel and watch
4:18
and interact with a longer video unlike
4:20
your long videos shorts don't have to be
4:22
well produced they don't have to be
4:24
filmed on a fancy camera you can just
4:26
whip out your phone and start recording
4:28
use the shorts format to record quick
4:30
thoughts behind the scenes posts and
4:32
things like that these shorts are
4:33
special community updates for
4:35
subscribers and if a random person
4:37
scrolls by sees it and gets interested
4:39
then that is definitely a bonus even
4:41
though shorts are a great way to attract
4:43
new viewers they're also an awesome way
4:44
to stay connected with your current
4:46
subscribers especially if you only post
4:49
once a week or don't post as often this
4:51
is a great way to maybe post every day
4:54
or every other day and keep these people
4:56
engaged and reminded of who you are and
4:58
that you exist ultimately it's totally
5:00
fine for a short to be recorded on a
5:01
phone with subpar audio people aren't
5:04
expecting high quality and so it doesn't
5:06
need to be high quality it actually
5:08
might turn someone away if it's high
5:09
quality because they'll realize that you
5:11
didn't intend to make this as a youtube
5:13
short or you're just trying too hard due
5:15
to a bit of weirdness about uploading
5:16
videos on youtube you should actually
5:18
aim to make your youtube shorts either
5:19
58 or 59 seconds and not exactly 60
5:22
seconds this is because when uploading a
5:24
video to youtube it usually ends up
5:26
adding about a second of time
5:28
to the video
5:29
therefore uploading something in exactly
5:31
60 seconds will make it over a minute
5:33
long and not eligible for shorts anymore
5:35
all youtube videos support hashtags and
5:38
so do shorts and much like any social
5:40
media platform that supports them it's
5:41
pretty important to use them in terms of
5:43
discoverability even using just hashtag
5:45
short in the title or description will
5:48
let someone know that they're watching a
5:50
short it'll also make the video a bit
5:52
more discoverable i mean in theory
5:54
youtube knows that you uploaded a short
5:56
it's in the short section people should
5:57
know what they're watching but it
5:58
certainly can't hurt if a short exceeds
6:00
35 seconds then you can actually add in
6:03
video elements like end screens this is
6:05
a great way to drive people to your main
6:06
channel as you can actually put a
6:08
recommended video from your main channel
6:10
at the end of the short shorts are a
6:12
fantastic tool that just about every
6:13
content creator on youtube should take
6:15
the opportunity to use you just need to
6:17
make sure you have the correct mindset
6:19
about them because it's different than a
6:20
regular youtube video they are not in
6:22
and of themselves a money making tool
6:24
and they can't be monetized they are
6:25
purely meant to drive viewers to your
6:27
channel and then they can watch your
6:28
monetized videos from there they're more
6:30
of an advertising tool than necessarily
6:32
entirely a content tool you want to make
6:34
sure you're always creating shorts that
6:36
can actually entice people to your
6:38
channel and make them interested in
6:39
watching the longer form videos that you
6:41
create you're always trying to take
6:42
these viewers and have them spend more
6:44
time on your channel than someone else's
6:46
shorts are currently a means to an end
6:48
for the most part but it is important
6:49
that they stand on their own the short
6:51
section will probably only grow from
6:52
here if the popularity of instagram
6:54
reels and tick tock is anything to show
6:56
keep all these considerations in mind
6:58
when you're creating your youtube shorts
7:00
and thanks for watching
7:02
if you enjoyed this video be sure to
7:04
like and subscribe and leave a comment
7:06
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