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hey everyone welcome to filter grade my
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name is mason and today we're going to
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be talking about how to make awesome
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youtube shorts youtube added shorts in
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2021 to become competitive with
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platforms like instagram reels and tick
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tock and after a few months it's clear
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that youtube shorts are here to stay
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they're an effective format for both
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creators and for the youtube platform
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itself not only do viewers love to watch
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these bite-sized pieces of content but
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it's relatively easy for creators to
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create and produce these since they're
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so short this encourages creators to
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upload more often thus getting more
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engagement with their audience and
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viewers to their channel in this video
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we're going to cover how to make youtube
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shorts that are good and that are
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effective in promoting your channel and
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getting you more views shorts are so
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much more than just one minute long
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videos they have special requirements
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because of the expectations that viewers
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have when watching them and of course
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for the context they're going to be
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viewed in which is generally on a phone
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or other mobile device your main
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priority should be the hook the hook is
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what hooks someone in it's what makes
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them want to continue watching after
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they see the first few seconds and you
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should try to hook them in as soon as
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possible attention spans are already
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short these are 60 second videos so
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you're gonna need to reel people in
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quickly and immediately your video needs
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to present the main conflict or story or
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problem that you're solving instantly
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otherwise why are people gonna continue
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to watch it when there's so much other
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content out there to be watched viewers
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will only wait around for the payoff if
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you build it up in the first few seconds
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cut quick and cut often youtube videos
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should already generally be short and
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snappy and well edited and cut
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aggressively but shorts are even more
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important you have to fit a lot of
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content potentially into 60 seconds and
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that's not easy not only do you only
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have those 60 seconds to convey what
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you're trying to say but again attention
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spans are short you need to pack as much
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information as you can as quickly as
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possible with no dead space into this
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time frame every dull moment is a
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potential exit point and you want to
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minimize those as much as possible
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shorts will restart when they finish
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playing and this is called lupin this
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has caused a lot of users to take
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advantage of this looping function and
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create a video that infinitely plays you
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can encourage replayability by making
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these smooth cuts that let a video start
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and restart over and over again without
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the viewer even noticing it can take
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several times seeing something for a
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person to retain certain information so
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if you can make someone sit down and
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watch your video two or three times then
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you're doing great adding value
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it is hard to pack everything you want
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to say into 60 seconds but don't worry
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you can do it 60 seconds is plenty of
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time to teach a lesson tell a joke or
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convey some bit of information or
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highlight something funny that happened
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in another video you can still add value
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in that short amount of time and it's
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critical that you do add value as we'll
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cover later shorts are ultimately a way
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to attract people to your main channel
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not as pieces of content necessarily on
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their own so you should do everything in
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your power to bring people to your
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channel and give them a reason to click
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on it while many shorts like content
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creators upload are clips from longer
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videos this isn't always what you want
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to do this is a great way to get people
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to watch your longer videos but you
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should try to make some self-contained
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content as well show that you're
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dedicated to creating shorts and using
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this unique platform use this
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opportunity of being forced to make a
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video in 60 seconds that is a vertical
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aspect ratio as the creative fuel for
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making brand new content instead of just
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editing a video that's horizontal and
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putting it in a vertical frame high
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quality videos that were originally
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filmed horizontally and then forced into
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a vertical frame don't always land quite
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as well as something more authentic and
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obviously made for the platform youtube
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shorts are a super useful tool they're
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not just meant to acquire views in a
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vacuum they can be used to push viewers
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to your channel that wouldn't have
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otherwise discovered you the short
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section of youtube is distinctly
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different than the recommended section
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or the home page or the subscriptions
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feed so you can connect with a brand new
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audience in this new location we
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mentioned earlier that you should aim to
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create as much original content as
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possible and not just take clips or
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highlights from your longer videos but
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this can still be an effective strategy
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to entice people to watch those videos
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as long as you do it in moderation just
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make sure you frame these clips as
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highlights instead of trying to pass
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them off as original content meant for
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the platform because it'll be obvious
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that it's not the ultimate goal for you
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as a creator is to drive people away
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from the shorts page and endlessly
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scrolling through it and have them
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actually click on your channel and watch
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and interact with a longer video unlike
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your long videos shorts don't have to be
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well produced they don't have to be
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filmed on a fancy camera you can just
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whip out your phone and start recording
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use the shorts format to record quick
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thoughts behind the scenes posts and
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things like that these shorts are
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special community updates for
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subscribers and if a random person
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scrolls by sees it and gets interested
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then that is definitely a bonus even
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though shorts are a great way to attract
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new viewers they're also an awesome way
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to stay connected with your current
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subscribers especially if you only post
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once a week or don't post as often this
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is a great way to maybe post every day
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or every other day and keep these people
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engaged and reminded of who you are and
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that you exist ultimately it's totally
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fine for a short to be recorded on a
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phone with subpar audio people aren't
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expecting high quality and so it doesn't
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need to be high quality it actually
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might turn someone away if it's high
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quality because they'll realize that you
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didn't intend to make this as a youtube
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short or you're just trying too hard due
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to a bit of weirdness about uploading
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videos on youtube you should actually
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aim to make your youtube shorts either
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58 or 59 seconds and not exactly 60
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seconds this is because when uploading a
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video to youtube it usually ends up
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adding about a second of time
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therefore uploading something in exactly
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60 seconds will make it over a minute
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long and not eligible for shorts anymore
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all youtube videos support hashtags and
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so do shorts and much like any social
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media platform that supports them it's
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pretty important to use them in terms of
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discoverability even using just hashtag
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short in the title or description will
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let someone know that they're watching a
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short it'll also make the video a bit
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more discoverable i mean in theory
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youtube knows that you uploaded a short
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it's in the short section people should
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know what they're watching but it
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certainly can't hurt if a short exceeds
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35 seconds then you can actually add in
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video elements like end screens this is
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a great way to drive people to your main
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channel as you can actually put a
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recommended video from your main channel
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at the end of the short shorts are a
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fantastic tool that just about every
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content creator on youtube should take
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the opportunity to use you just need to
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make sure you have the correct mindset
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about them because it's different than a
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regular youtube video they are not in
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and of themselves a money making tool
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and they can't be monetized they are
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purely meant to drive viewers to your
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channel and then they can watch your
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monetized videos from there they're more
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of an advertising tool than necessarily
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entirely a content tool you want to make
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sure you're always creating shorts that
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can actually entice people to your
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channel and make them interested in
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watching the longer form videos that you
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create you're always trying to take
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these viewers and have them spend more
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time on your channel than someone else's
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shorts are currently a means to an end
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for the most part but it is important
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that they stand on their own the short
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section will probably only grow from
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here if the popularity of instagram
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reels and tick tock is anything to show
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keep all these considerations in mind
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when you're creating your youtube shorts
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and thanks for watching
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if you enjoyed this video be sure to
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like and subscribe and leave a comment
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