Why are loaded fries so popular now?

Rory Sutherland, the vice chairman of Ogilvy UK, told Jon Robinson on the latest episode of City AM's Boardroom Uncovered podcast that in marketing, "when you provide a name for something, you create a norm for something" and this can make it "easier for people to adopt that behaviour". Click the link in our description to watch or listen to the full interview 🔗 #rorysutherland #business #businessnews #businessgrowth #money #finance #personalfinance #entrepreneurship #entrepreneur #economy #economics #marketing #digitalmarketing #fries #loadedfries #mindset #mindsetmatters #mindsetshift