0:00
I often get ID'd as well when it comes to people that I meet
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People genuinely don't believe that I'm 22. I'm two seconds away of asking you for your ID
0:08
When it comes to trying to start out in technology or in any sort of field
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the best way to start is education. So right now we've got so much access to things online, free courses as well
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You don't even have to pay for anything. People learn how to cook through YouTube and TikTok
0:24
Exactly, exactly. And so I think that that's always the best place to start
0:29
I always have to judge the intention of that meeting and whether it's a meeting for business
0:34
or a meeting for a fake business proposal, you know? And I've had quite a lot of those, I think, most women have
0:43
Hi everyone, my name's Immanuel. I am a news editor here at CDAM
0:46
I usually don't meet people who make me question my career choices
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but today I have someone who is making me question my career choices. I'm here with Catalina Valentina, did I say that correctly
0:57
Yes, Cassitina Valentina. So, Catanina, please, Tell us about yourself. I have done no background research about you whatsoever
1:05
I just thought that you're 22, which I still don't believe. You're the CEO and co-founder of Elixir, and that's all I know
1:14
So I'm a fish out of water here, so go ahead. Well, first of all, starting with the age thing, I often get ID'd as well when it comes to people that I meet
1:23
People genuinely don't believe that I'm 22. I'm two seconds away of asking you for your ID, because I don't believe it
1:29
I'll find it for you later. So how did you start? How did you get into Elixir
1:37
I don't know you're a co-founder. I didn't do any research about him either because I was afraid I would give it away
1:41
But yeah, just tell me the whole journey, the whole process. I want to know more. Absolutely
1:45
And convince me. Convinced me. That you're younger. And you're actually 22
1:49
Okay, I'll try my best. Okay. So Elixir, first of all, it's a series of technologies
1:55
where we are building things like LIDAR technology, planning technology, sensor technology. We've got a green investment platform coming
2:03
and we plan to build a fund to then also invest into further technologies that are disruptive or in
2:08
deep tech or in any other sort of vertical when it comes to tech. That's what we're really focused on
2:14
right now. But our main focus is building those three technologies out first to then leverage them
2:19
against the fund that we want to build at the end of this year, potentially next year. We are raising investment for those at the moment as well. So that's a big part of what my role is
2:27
as CEO, my co-founder's chairman, he's the vision of the company, and we met probably
2:32
a couple of years ago now. When you were 12. Yes, yes, exactly
2:38
Yeah, so we met a couple of years ago, and I was transitioning from my first startup that
2:45
I had and he was exiting his. So we kind of met at a really good time
2:50
He brought me into sustainability and ESG, something that I really had no knowledge on before that
2:56
taking a Cambridge Sustainability and Circular Economics course and learning a little bit more about that
3:01
and then also ended up advising a climate tech fund which is focused on the sort of circular economy
3:08
and deploying the 200 million of capital that they currently have into that climate tech space to
3:15
reduce plastic wastage and carbon footprint as well. So that's what I'm currently focused on at the moment
3:22
educationally I got my first GCSE at 11, 16 I then went on to do my bachelor's degree
3:29
and then at 90 I did my master's degree. I'm hoping to do a PhD this year but we'll see about
3:34
that. PhD at 22 that's actually insane but that's amazing. It would be fun. So what do you have in
3:41
mind on what subject do you want to do a PhD on do you have any idea? I do so I'm thinking
3:47
business and sustainability that seems to be a really big focus for everything that I'm doing
3:51
right now all together. So if there's a way that I can incorporate some sort of corporate strategy
3:56
in sustainability or ESG, that could be something, maybe developing like a framework or something
4:01
like that. Because I'm also a special advisor to the UK Business Council for Sustainable Development
4:07
So over there, we're really focusing on driving forward policy and helping to help companies
4:14
to transition to a more sustainable future. So hopefully I can tie the PhD in with that
4:21
I can hopefully do my contribution as well, rather than having to go through a three or four year learning curve
4:27
And I have a master's, and I started to stop at that. Amazing
4:30
I was like, I'm not going back to school. But before we unravel the deep tech that you're
4:36
going to be investing in this year, just tell me why tech
4:39
what drove you to at a very young age? And when did that come about
4:43
How old were you when you thought, like, you know what? This is what I want to go into
4:47
I don't want to sit in an office for nine to five. You know, just, yeah, explain that a little bit more for me
4:53
So, the transition really came out of COVID, which wasn't that long ago now, but it only seems like last year
5:00
I was made redundant. So I went into the corporate and started my first job when I was 16, and so I was sort of working my way up the ladder
5:07
What job was that? I started marketing. I think most of us do. Marketing
5:11
Yeah, that was also, I was doing content writing as like in the marketing team, but I think I was like the first job that I did
5:17
Yeah. Yeah, exactly. And it's a really great place to start as well. especially when you're trying to learn business marketing is a really quite easy place to start when it comes to the barriers to entry
5:27
so that's where I started started out there then I kind of bounce between sales operations and different sorts of roles
5:34
and then by 2021 early 2021 unfortunately I was made redundant due to COVID so at that point I was looking for jobs
5:45
I was really trying to get back on my feet and then I don't know quite what happened but
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I think I was watching a video and I somehow got inspired, ended up registering a company
5:56
and then starting from that. I don't say it was one of those like YouTube ads
6:00
You can start your own business too if you just paid a thousand pounds from my course
6:04
I'm telling me it was one of those. First of all I hate those types of ads
6:08
But it worked on you. But it did work on me. Okay. So but you were 16, 17 when you decided to register your own company
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I was approximately 18, I think it was, 18 or 19. And younic, you know, you just
6:20
lost your job and you were 18. What pushed you to decide that you want to start a company
6:27
I know at 18, I did a gap year. I didn't start uni until like 19. I did 18 to 90s. I did a gap year
6:32
So at that time I wasn't thinking, oh, I'm going to start my own business. You know, I was the one
6:36
skipping all those YouTube ads of them trying to sell me a course. So what pushed you to
6:42
basically go the route of I'm going to start my own business at 18 instead of just, you know what
6:46
forget this. I'm just going to go to uni and just, you know, be a normal student
6:50
you know, live my youth, basically. I think, I've never been that normal kid
6:57
I've always been sort of outcast in that. I think that's where a lot of entrepreneurs start, really, isn't it
7:02
I mean, right from that early age, I was always doing things out of the norm
7:07
you know, getting my first GCSE at 11, something that just has a different mindset instilled in you from a young age
7:14
That's what my mum instilled into me, I think. I think that she really had this way about her
7:20
where anything was possible and everything was possible. So that's kind of the mindset I started out in
7:26
And also, I had the support circle around me with her. You know, not many people get that
7:30
Most people will probably be swayed the other way with parents who are more controlling
7:35
and telling them to go down a certain path. But I was quite fortunate in that respect
7:39
Yeah, my parents forced me to study computer science and technology. So here I am
7:43
How am I only just finding this out? That's fantastic. Yeah, so it was interesting
7:48
but yeah, I have very, very strict conservative parents where you need to go to university spine
7:53
you get a master's. If my dad had it, he's way, I would be doing my PhD as well
7:57
But I was like, no, thank you. Love that. But it's good to have that support to parents to understand
8:03
and support you whether you choose school or business or whichever you know whichever future you decide for yourself Yeah absolutely And then how did that then you know lead you to you know to go into tech though Why tech why not fashion why not media why not anything else
8:20
Well, I started off in marketing. So I went from knowing what I'd already learnt, essentially, some of my previous roles, and
8:27
I started a marketing agency as my first company. And the marketing you were doing while you were still employed in the company, what was
8:33
a company marketing? Oh, right, yeah. So when I was doing marketing for my first company that I was a part of
8:40
they asked me to do pretty much everything. So I was supporting from all of the sort of strategy side of things, the SEO
8:48
I was doing my course at the same time as well, so I was doing an apprenticeship. But really, I was so quick at learning that I was able to help with some of the rest of the team as well
8:58
Then I left that role. I just really wasn't enjoying it. Went to work at a company called City Sightseeing, which I absolutely loved being
9:05
there, the team was fantastic and I learned quite a lot there. And so from there I went into
9:10
other companies, eventually ended up in ops, went on to start my first marketing agency, and then
9:15
from there I went on to start other projects as well. So along the sides I was developing a sort
9:21
of like an edutect SaaS platform, which I was really quite focused on driving forward as my next
9:26
project. And then along that sort of timeline is when I met my co-founder Joseph. His background's
9:32
in Net Zero. He deployed NetZo. buildings across four different continents and his company's best known
9:39
are Project Utopia which I think he raised about 40 million for and so after he
9:44
exited that of course and I was moving into new different projects we met were very aligned and then I ended up starting in tech more so than I already
9:52
was so that's meeting him was a kind of the pillar that got you to start you
9:58
know focusing on tech it absolutely was yes it was honestly if I wouldn't have
10:02
met him I don't know where I'd be to be honest with you I mean, I'm sure I'd still be doing some cool things, but this is really, he was really a driving force for somebody who believed in me and now gets to see sort of what he's created almost
10:17
So, yeah, I'd say he was a huge driving force to where I am right now. But my dad, actually, funny enough, I only found this out recently, but he's a programmer, like a developer and programmer, etc
10:28
So, like, he's also in tech. I ran away from doing that
10:32
Sorry, I'm sorry. No, please, we used to talk about that later. I did actually take the Harvard CS50 course
10:37
So yeah, it was intense, but it was fun. And it brought back
10:41
That doesn't make sense to me. Intense and fun at the same time
10:46
I have a different variation of fun. Yes, I can clearly tell that
10:51
Well, when I explained that, so you just recently found that your dad was a developer
10:55
And how does that change your kind of perspective of you doing tech
11:00
Do you feel like it's meant to be that you're in the tech world
11:04
Yeah, a little bit, I think. I think it helps because I understand where that passion lies, I suppose, because of course
11:11
it's somewhat embedded into my DNA. So it was kind of a nice connecting point for me
11:17
And walk me through your first conversation with your co-founder. How did that go where you both decided this is what we're going to do
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And he was like, you know what, I see something in you. Let's work together
11:29
Let's create this, you know, this monster of a company that you guys are working on Elixir
11:34
Oh yeah, just gave me a quick rundown of how that went. Our very first meeting was not too far from where we are now
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Actually, we met in one of the restaurants, and it was only supposed to be a lunch meeting
11:47
And I don't think either of us were really looking forward to, to be honest with you. I think we both thought, I don't really know why I'm doing this
11:52
but one of our colleagues had introduced us, so we just thought, well, let's just take this meeting. So he arrives
11:57
Good thing you guys did. It's a very good job. He arrives
12:02
We sort of talk. We get to talking about what we're doing. and what we're working on, and just sat across from me as I'm talking about what I'm doing
12:09
I just see the most inspired face that I've ever seen. And I mean, I was also inspired back, and I think we just really connected from that lunch
12:17
I was supposed to go and speak at an event following on from that. And he'd actually said that he was too busy earlier in the day to come with me to that
12:24
But actually, over lunch, I turned him around, turned that around and ended up coming with me
12:29
So he came with me to the speaking event. and then we had dinner with the speakers there as well
12:35
So we basically just spent the whole day together. And then a few days later, we started talking a bit more about the projects that we've got going on
12:43
He referred me for Forbes 3rd30, which I haven't got yet, but it's coming, hopefully
12:48
He's coming, knock on wood. And so from there, we kind of just started becoming good friends
12:57
And then I think probably a few weeks on from that, he had the idea for Elixir
13:01
or what the first iteration of it was anyways. And he got together about eight of us at the time
13:07
We all had a different specialism. At the time, I was really good at the ops and the marketing side of things
13:12
but now I transitioned into raising investment, the strategy, the vision for the companies
13:17
and obviously helping on the tech side. But at the time, we all had our own unique skill sets
13:21
And so we built what was going to be more of a venture studio
13:26
where we'd all be able to contribute services to help accelerate startups. Whereas now we've got some of the technologies that he's been working on, some that I've been working on, which are all combined, which were then used to create a fund later on
13:37
So the transition from what it was to where it is now is very different, but I think that where we are now, I'm quite happy with where we're going
13:45
What is it that he said to you that really did inspire you
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What was like standout things? Or as you know, that drove you to be like, yes, I want to work with him and this is, you know, this is what I want to do
13:56
this is what I want to do. This is going to be like, you know, my future, you know, partner and work, you know, what was it that, you know, pushed you towards partnering with it
14:04
I don't think it was quite so much what he said, but how he said it. He has this infectious
14:09
energy. And if you ever met him, you would understand. And so I think we just became very good
14:16
friends. I mean, I do hope I meet him, so maybe I will, you know, he'll see something in me and we'll
14:21
start another empire together or something. A brilliant media empire. Yeah, hopefully
14:26
Hopefully, you can leave CDA. No. Well, yeah, sorry, continue. Yeah, so it was more about kind of the way he said it
14:36
and the energy that he had. And we didn't quite start out trying to build this
14:42
and decide to become co-founders immediately in terms of just having this as our full-time project
14:47
But we started working together and we built a friendship. And friendship is always built on trust
14:51
which is of course why I think that that worked out really well for us, because we had that level of trust
14:56
And then we also have one of our directors who at the time was also part of this was Jay, who's our media director
15:04
And since then the three of us have kind of stuck together and we've added additional parties who are just fantastic
15:11
We've got a CXO, so Chief Experience Officer with the cool just X, not the, and it's..
15:17
That's catchy. It is. And a CTO and a Chief Partnerships Officer as well
15:22
And I think what brings all of us together is that layer of trust
15:26
which I had initially with Joe and now we've instilled into the rest of the board as well
15:32
Okay, and I'll also get more into, what is that like Alexa do
15:35
You talked about, look, you guys are looking for funding and focusing on deep tech
15:40
Just, I just want to get, you know, more in depth as in what is the Alexa does, what is the vision
15:46
where maybe where do you see the company in the next five to ten years? Very cliche question, I know, but just up, you know, to get understanding of, you know
15:53
what is it that really inspires you about this company and where do you want? where do you want it to be and what is a finished product of ElyxA, if there's such a thing
16:02
There is, there is actually. Right. So, first of all, Elixir what I love about it is its mission
16:09
So it's not just a profiteering venture, actually. We have ESG at the core of what we're doing
16:16
So whether that be when it comes to the social side of things you know diversity and inclusion in the whole board in the companies that we then create that very important for us whether that be on the environmental side of things So all of the technologies that we creating they actually have environmental and social benefit as well
16:34
For example, our LIDAR technology is used for retrofit and decarbonisation. We have technologies such as the planning technology as well, which unifies data and people in one place
16:44
and accelerating the planning system. So there's lots of different benefits to all of these ventures that are
16:50
socially and environmentally beneficial as well as economically viable, which is I think something that most people miss, they think they have to be separate
16:58
whereas we're combining them. So for me, that's the most important part about what we do
17:03
Where I think we'll be within the next five or ten years, we've got a plan
17:08
So we go... Let's hear this big plan. So we've got eight ventures at the moment that we've been developing over the last few years
17:17
Three of those are our main focus right now. We then have the rest of the of those which will be developing probably next year and so on. Alongside that next
17:26
year we'll be planning to set up a fund to invest to more disruptive technologies and
17:30
into founders who are inspiring as well because we want to give more opportunity which
17:35
is also one of the SDGs. And so from the investment side of things we then plan to
17:42
create more of an ecosystem. So the startups that we have right now are individually
17:47
really valuable but what makes them more valuable is how they will interconnect with one another in the future
17:54
So similar to the Tesla technology where they've implemented the unified namespace, which
17:58
essentially means that you can link data points so that each piece of the technology can
18:04
sort of communicate with one another. That's what we'll be doing with our technologies as well, what we plan to do in planet
18:10
So we own the domain planet. Earth and the company that we plan to create out of that is a mixed reality
18:18
So these companies will will be parts of that mixed reality that we plan to create in the future
18:24
Yeah, like you just said mixed reality, I'll just, I'll literally ask you
18:28
what do you, like, what is your team consider disruptive technology? You know, get into like mixed reality and what else was like
18:36
if I also start a company right now and I wanted to get your attention, what kind of disruptive technology would I have to be involved in that you would be like
18:42
yes, let's acquire them. Good question. I think first and foremost, any technology that we want to be involved
18:49
and has to have an ESG status, whether that be something that they want to be focusing
18:55
on on the social side of things or environmental, it doesn't quite matter as long as there's something at the heart of it that is driving that mission forward. Secondly, from that in
19:03
terms of being disruptive, I think that's down to everyone's own interpretation, but from my
19:09
point of view it's something that is a market disruptor, something that hasn't quite been
19:12
done before, so that's very innovative. So that's what we'd probably be looking at
19:16
Okay, that's actually very interesting. So I just have to start a company that's ESG focus
19:22
And I'll get your attention. Can you maybe tell me some of the disruptive technology of companies that you've worked with or
19:30
that you're working with? Yeah, so the companies that we're working with at the moment are our own companies
19:35
So those technologies that I described to before with the LIDAR technology, the planning technology
19:40
sensor technology. We have some more coming over the next few years as well in terms of a green investment platform
19:46
a sort of mixed reality or virtual reality education platform, potentially some other ventures
19:52
which are yet to be discussed. Those are the sorts of verticals we're investing into at the moment
19:58
The first few really focused on the built environment and infrastructure and then we'll
20:03
look to transition into more of the social side of things as well, whether that be the education
20:07
or people and peer-to-peer communication. Okay, and what would be the finished project
20:13
Like, you know, what's the finished product of this? He talked about all these companies on, you know, working in different verticals or your company
20:22
which I thought it was, I actually had no idea, which makes it even more amazing, these are all your companies
20:27
So what's the plan for this or just to keep growing and creating more companies or interlinked
20:32
Is there no finished product? Do you just keep going and growing and growing or when it's like, yes, it's enough
20:37
Let's go to Hawaii, cash out and kick our feedback and relax
20:43
I think that if we were doing it to retire to Hawaii and get on an island, then we probably
20:48
go about it in a different way. Our purpose is doing what we really enjoy doing every single day
20:55
And me and my co-founder, we call each other up every 10 minutes or every call that we have
20:59
Guess what? I've just done this. I'm going to got this person. Wow, we're doing fantastic things over here
21:04
Look at who I've just got for us over here. We've got this partnership. It was with NatWest the other day and some other huge clients that we bring on board
21:11
Like, for us, it's just the build. We've gone broke together. We've transferred our last 50 pounds to one another
21:18
Oh, don't I know? Don't I know what that's like? Exactly. And it's not easy, but somehow it's fun when you're doing it collectively
21:27
And that's the one thing I think I was missing when I was just a sole founder. And being a co-founder is much different
21:33
But back to your question, I think that there probably won't ever be necessarily a finished product
21:39
product. I do think the way that I can see the sort of end result of what we're doing
21:46
with planet. Earth is the end goal, is a bit like a marketplace, almost like we have the
21:50
App Store right now. There's no, you know, finite amount of apps. There's just an infinitive
21:55
amount, right? The apps are like our companies and they'll all be working in unison to drive
22:00
forward this new version of living or existing. So I think that's probably the best way to describe
22:06
it. That's a very good. It's a very good explanation. I was going to ask, you know, your tech industry is very male-dominated, and you're a 22-year-old
22:14
on it. How has that been like with you working with, you know, a lot of males
22:19
Is it been in a way, as it held you back in any way, maybe eternally, I mean, obviously
22:24
it's not because of where you are right now, but you ever felt pressure or need to work
22:30
harder, strive harder? Or has it relatively been, you're able to, you know, show the men how to do it
22:36
I think there's two ways of looking at this. I think I get that question a lot and people often see it as almost a weakness, but actually I like to see it as a strength
22:45
And also, before I get on to that point, is that being in a male-dominated industry and environment makes you behave like that
22:53
You know, if they're striving for things, a very male characteristics that men have is to be driven and constantly driving towards something and really focused
23:04
And I think that that's a positive effect that perhaps I've experienced working with
23:08
so many men in the industry. But obviously there's been challenges along the way, you know, as there is with everybody's
23:15
own challenges. I'd say it's probably been tough when it comes to meetings
23:24
I think if I have somebody reach out to me and they want a meeting with me, for example
23:28
typically male, I always have to judge the intention of that meeting and whether it's a meeting
23:33
for business or a meeting for a fake business proposal. You know, and I've had quite a lot of those, I think most women have
23:43
And it's always difficult as well being in a start-up world because you haven't quite made it there yet to be able to sort of
23:51
I wouldn't say, turn them down, but it's a very difficult position of, hey, I need to do business with you
23:56
but I don't want you to get the wrong impression. So it's trying to find the right way of not dressing too provocatively for the meeting
24:03
for example, covering up very much so if you do think that that is the intention there
24:07
So there are a lot of thoughts, I think, go through most women's minds when they're in business
24:13
you know, overthinking what the intentions are, thinking how do I dress appropriately for this
24:17
and so many other factors that go on. Yeah, you want to keep them on your good side, but you don't want to give them the wrong impression
24:23
Exactly. And you don't, I'm pretty sure you've been asked this question a lot of times
24:28
because I've not watched anything you've done. What advice would you give you know women your age or even younger older women as well who want to start their own business who want to go into tech you know maybe they little girls who want to study computer science technology Maybe they want to get into business but they feel held back in the way because of just
24:47
We're afraid that you know there's so many you know it's a very male Dominated industry and when I was studying computer and science technology in my bachelor's we had like four girls
24:57
You know in our in our classroom of and it was like maybe 50 60 boys in my year so I
25:03
I have no idea how they must have felt. So what would be your advice for girls, women alike
25:11
I'd say don't let it hold you back. There's so many things that go around and they're circulating in terms of, you know
25:19
how should women feel included when there's only four or so of them in the classroom
25:23
And I guess it depends on your view of the world as well. I mean, for me, I've always thrived in a male environment
25:30
and I don't know what that is, whether that's because I was quite close with my dad growing up
25:35
I'm not quite sure what that is, but I guess it depends on the person
25:39
When it comes to trying to start out in technology or in any sort of field, the best way to start is education
25:47
So right now we've got so much access to things online, free courses as well
25:51
You don't even have to pay for anything. People learn how to cook through YouTube and TikTok
25:56
Exactly, exactly. And so I think that that's always the best place to start
26:00
start. And even if you, you know, you're learning on YouTube or TikTok and stuff like that
26:05
you can also go to things like read courses and take a course and get a certificate as well
26:09
which you can put on your CV or you can utilize to sort of say, hey, I've done this
26:13
Because, you know, YouTube learning, TikTok learning, fantastic. But then also you can't show that you've learned these things
26:19
So taking courses are always a really good way. And that's how I started out. I took like a million and one different courses. Didn't finish all of them, but I started
26:29
And so the one. One course that I've started online. Yeah, I've been there
26:36
But for the ones I did finish, there's a little certificate that they generate for you. And of course, that's really helpful to leverage that against opportunities
26:42
So education was a really big part of my development when I was starting out
26:49
And then I think a lot of people say, like mentorship is important. But it's always very difficult to get mentorship
26:56
So if there's anybody, even just a family friend around you, you know, my best friend, for example
27:00
she's actually gone to find people who are in her circle already
27:04
You don't have to go out of that circle. But if you do want to, LinkedIn's a great place to start
27:08
because you can connect with anybody. I was just about to ask you. This is actually a question for one of my colleagues
27:13
Why LinkedIn? You know, I mean, especially nowadays where most people choose much additional
27:20
traditional platforms like YouTube and Instagram, why LinkedIn and how, wasn't it like more
27:28
say tougher? wasn't tougher to grow on LinkedIn and to start a business and to connect with people on LinkedIn
27:34
rather than just, you know, vlog your process on YouTube and, you know, and being influencer through the YouTube audience or the Instagram audience
27:41
Why did you choose LinkedIn? LinkedIn, I think, came more naturally to my skill set
27:46
I always liked writing when I was younger. And so writing posts, text form posts, was something that came way more naturally to me than picking up a camera
27:56
Hey guys, looking back to my channel. Exactly. And it just doesn't come naturally to me. And to probably to quite a lot of people, you know, everybody's trying to get onto the video platform side of things now, which is great. But LinkedIn is a really great place to start if you don't necessarily like to be in front of the camera all the time. So I started there. It was actually easier to grow on LinkedIn, in my opinion, than it is on more saturated platforms. And then I, you know, as I sort of grew that sort of following out a bit more. I was put in touch with creator managers there. And they obviously help you in, you know, giving you opportunity
28:28
and things like that. So I think LinkedIn for me, it's a no-brainer
28:32
because my whole purpose, vision and life revolves around business. So why not grow on a business platform
28:40
where I can then connect with anybody with credibility in my profile? Okay, that's actually very interesting
28:45
And how is a regular work week like for you? How's your schedule
28:50
Like, I'm sure one minute you're here, another minute you're there, another minute you're here with C.A.m
28:55
I'm doing an interview on 4-4. or you know, like you did a TED talk, I think
29:01
I'm going to do it in March. I just started in LinkedIn, but I didn't go into it
29:04
So, yeah, how's your schedule like? Different. That's a good way to play
29:11
Very diplomatic. My schedule, so I typically stretch my weeks around events
29:23
So let's say I've got an event on Thursday, then the rest of my week will be planning to
29:27
towards that or maybe Monday Tuesday I have my meetings and then on the Thursday I'll make
29:32
sure that my time is focused on preparing for that event for example if it's just a
29:38
meeting heavy week and there's no events going on then I will just have a crazy
29:42
back-to-back schedule but really every week is so different and it's so difficult
29:47
to answer that the only thing that I can answer is that I'm very efficient with my time
29:51
and that's something I recently talked quite openly about as well because that's
29:55
something I learned a lot in 2023 was I get a lot of can I pick your brains messages or
30:01
let's have a call I think we could find some opportunities and so I always say well if
30:06
you've got an opportunity bring it to me don't don't sit on a call with me for 30 minutes hoping to get something out of it and so I did use to take quite a lot of
30:14
those calls and trying to take calls about calls and meetings about meetings and all of
30:19
those have a meeting about having a meeting that we can then have a meeting about Exactly
30:24
Send me an email with everything you want to talk about. Exactly. Exactly
30:28
And that's pretty more efficient. And so I think that that was something that was really quite a pinnacle moment for me of realisation
30:37
where I realized that actually productivity is business and is life. And so my meetings are arranged accordingly
30:45
I don't actually take a meeting where I'm not needed. For example, in one of our technologies that we're building right now, the planning technology
30:52
Rather than being involved in every single conversation, there was one that I wasn't actually needed on
30:56
Last week that I was put onto and I said, look, you don't need me, you can get on with it
31:01
And I took myself out of that call. So that's kind of what I do with my weeks
31:04
Obviously, I'm in different events, different cities quite often now. That's kind of peaked since Q3 of last year
31:10
I'm just back to back traveling, which gets intense. You know, I went to COP and I didn't see any of Dubai
31:18
Yeah, yeah. That happens when you go to an event, you know
31:22
and then you end up not actually experiencing the new country or city
31:25
or whatever that you're going to for the first time, if you're just so busy, how many hours do you
31:30
would you say you work a week? And a lot of people say they wanna start their own business
31:34
they can work less and work their own hours, but you end up working 120 hours a week
31:40
So how's that like for you? How many hours would you say you work a week
31:43
Probably all of the hours that I'm awake. Oh yeah. That's why I don't do what you do
31:50
But you know, I think, you know, people get, get it wrong in terms of it's the hours that you're putting in because some of those you're not intensely working
31:57
you're just always switched on and you might just kind of get inspiration and pick up your laptop or something in the middle of i don't know watching a film with your partner or something you know there's just the way things work it's not to say that you're just slaving away at a computer the whole time but also i just yeah it's very difficult to sleep sometimes so there's some of the ideas in my head so again that kind of has a knock-on effect on my meeting sometimes so yeah i think that's
32:22
all the time we have. I'm really excited to see so many of the ideas
32:26
you have in your head come to life. You just proved to me why I do not want
32:30
to start my own business. I'll stay as a journalist. But it's interesting, being a journalist
32:35
I get to speak with people like you. So thank you so much for coming. Thank you for your time
32:39
I have to check your ID to make sure you're actually 22. And I could get that on camera
32:43
because you don't want anybody to steal your identity. But thank you so much for coming
32:48
Yeah, thank you. Thanks, Manuel