Why has TikTok’s revenue soared during the 2024 Paris Olympics?
Tiktok’s revenue has soared since the start of the Olympics thanks to an increase in advertising spend after it launched a campaign to debut GB athletes on the platform and as audience interest in the Games has piqued. The video sharing app, which is an official partner of Team GB and Paralympic GB, has revealed that revenue soared by 25 per cent in the week that followed the opening ceremony. It expects this figure to stay consistent, if not increase, throughout the remainder of the Paris 2024 Olympics. Get more on the story 👇 https://www.cityam.com/tiktok-strikes-gold-with-team-gb-25-per-cent-revenue-surge-in-uk-during-olympics/ Get more of City A.M. 👇 🌐 http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: http://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: http://www.linkedin.com/company/cityam Produced by: Joseph Curay Teneda, Larissa Howie #olmpics #2024olympics #paris2024 #parisolympics2024 #tiktok #technews #medianews #profits #influencers #tomdaley #simonebiles #muffinman #henriqchristiansen #viralvideo #news