Advertisers flee X after Elon Musk's lawsuit and UK riot comments
Advertisers are increasingly redirecting their marketing budgets towards Tiktok as trust in Elon Musk’s platform X continues to dwindle. Some 77 per cent of marketers plan to boost their ad spend on Tiktok in 2024, reflecting the platform’s growing corporate appeal, according to new data from market research firm Kantar. By contrast, only 14 per cent are looking to decrease their advertising budgets on X as the site grapples with a tarnished reputation among advertisers. Last year, six per cent of marketers were expecting to increase investment in the platform then known as Twitter. For more on the story 👇 https://www.cityam.com/advertisers-plot-move-to-tiktok-after-losing-faith-in-elon-musks-x/ Get more of City A.M. 👇 🌐 http://www.cityam.com X(formerly Twitter): http://twitter.com/CityAM Facebook: http://www.facebook.com/cityam Instagram: http://www.instagram.com/city_am LinkedIn: http://www.linkedin.com/company/cityam Produced by: Emmanuel Nwosu, Scarlett Wild #elonmusk #twitter #x #tiktok #advertising #advertisers #lawsuit #news #technews #medianews #socialmedia #xodus #uknews #keirstarmer