Pizza Express CEO: 'I'm an Immersive Actor' for the Brand 🎭

Paula Mackenzie, CEO of Pizza Express, explains her highly unusual—yet highly effective—strategy for connecting with the brand: total immersion, right down to the corporate colour scheme. She sees herself as an 'immersive actor' going back through the restaurant's rich heritage and history to lead authentically. Watch the full interview with the CEO of Pizza Express on the City A.M. Boardroom Uncovered podcast for deep insights into UK business, hospitality leadership, and her take on the London market. #CEOInterview #LeadershipStrategy #UKHospitality #LondonBusiness #Shorts #BrandImmersion