How a British soft drink brand sells 25 million bottles a year in the Middle East 🍇

Nichols, the Merseyside-based company behind Vimto, has seen Middle Eastern sales rise 6% year-on-year by bringing export timelines forward to bypass shipping disruption. Listen to Business As Usual for more business insights every Tuesday to Friday at 6 am. #Shorts #BusinessAsUsual #Vimto #UKExports #MiddleEastBusiness #BusinessNews #CityAM