Marketing your Web3 project

On the right side, you see what is Web 1.0

So Web 1.0 is when you used to sign in with your username and password, right

So this is back in the day when you would create accounts, let's say like MySpace or, you know, something older where you just have to create a username and password

Then we came to Web2. So Web2 is where you're signing in with single sign-ons like Google, Facebook, Twitter

And so these centralized platforms holds your single sign on data allowing you to get access to new platforms

Now with Web 3, now you're connecting to your digital wallet such as Jacks, such as Metamax

And you own those wallets in your own custody. Those are helped by you

So essentially, you control your own access to the whole internet. Now, what this does is it actually gives you the user more control over

over what you're giving access to these platforms to. And also gives you a unique angle

where you can also become an owner and collaborator in the project

So let me know if I'm going too fast here, Stephen, but I've got a lot of information here I wanted to share

but this is kind of the high level, what is Web 3 in a very simple to understand web graphic

Now, I want to talk about digital communities and ownerships. And most recently, you've probably heard of the

of an NFT. At its core, this is really what powers Web3. So Web3, in the same way that I

shared earlier, where you can log in with your own metamask, your own wallet, because you

own that wallet, you're not just signing into Facebook and having Facebook login for you

You own, you basically own that access. And so, let's say, digital items, like if everyone's

familiar for NFT, non-fundgible tokens, they can be assigned or given ownership to this digital

wallet, meaning you are the one that you hold ownership to this item. So in the case of NFTs

it could be something as simple as a JPEC. It could be as something as simple as, you know

Borde Ape Yacht Club or many of these very famous ones today. But what's underlining here is that

on the blockchain ledger, you are the owner. of this particular art piece

A lot of people say, hey, you can just copy and paste the JPEG, but at the end of the day

you are the only one that owns that. And there's a public ledger

which gives you full ownership and rights. So once I get that out of the way

you know, now you can have a better understanding of what went through it. And I'll kind of give some examples

why this unique asset class creates good opportunities for marketing. So I wanted to go into the fundamentals of how to market your Web3 project

So a lot of people ask me, in fact, a lot of projects and founders ask me, what is the fastest

way to get my Web3 startup to get my Web 3 project

You know, how do I market it? How do I get it in front of people? And I always tell project founders the same thing

Find existing communities. Never try to build from scratch because building, from scratch takes A, forever, and B, it's actually too slow

So in the world of crypto and Web3, things are moving at a lightning pace

So if you don't keep up, you know, chances are the industry may have pivoted again

and it's Web3 is now something else. So I always tell project founders, partner of existing communities, find where communities

of Web3 people already exist and reach out to them, work with

with them, partner with them, and share your project there. So don't start from scratch

I shared some examples here. This funny icon here, I don't know if you can see where

my mouse is, but this funny icon of a milk man with the Hawaiian shirt represents very popular

I think it's the number two largest crypto web three newsletter called the Milk Road

So this community already has, I believe, it's like 150,000 active Web3 enthusiasts

So tap into that community. Another example I want to share is Yield Guild Guild Games

So the one on the right. It's basically a Guild of gamers in the Web3 space

They have hundreds of thousands of people already there. If you're trying to launch a gaming project, reach out to Yield Guild Guild Games

Partner with them. They are basically the gatekeepers of large subsets of communities

So don't start from zero. Always try to find where the communities there already are

Number two. So in the space of Web 3, you have a different set of influencers and different set of spaces

So I shared some examples here, but you can see on the left is a gentleman

His name is Faroak. He's a very famous Web 3 influencer in the NFT space

he has a large follower account. I believe it's like 270,000 followers

Whalecoin Talk, the one in the middle, these are our Twitter communities

And on the far right, the Crypto Roundtable Show, this is hosted by Marr in the fall

But every time he hosts a Twitter space, he has about 50,000 people join

So if you have a Web3 project, go to where the Web3 people are looking at

and where they're hanging out. So I just gave some examples here, but this is what we specialize in

If you looking for help to find these influencers we actually publish lists on our website crowdcrate and you can find the top you know we have top India trader influencers

or we have the top, you know, it's like NFTR collectors. So we're published these lists freely so that people can use it as a reference

But if you're launching a Web3 project, always look at the Web3 focus influencer in spaces

because otherwise you may be speaking to the wrong crowd. Find your voice

I can't stress this enough. On the left, you can see one of the most famous female web three influencers

Her name is Crypto Wendy O. But she specializes in, you know, reviewing crypto projects

It could be trading projects. In the middle, you have Cryptos R.S

And on the right, you have Mr. Beast. So all these three represents different types of influence

It is important to find the voice that represents your project the best

So in some examples, Mr. Beast, the one on the right, worked with one of our clients, Star Atlas

which is a very, very popular, actually did very well. It was a space exploration web three game

So Mr. Beast was a perfect fit. On the left, you know, Wendy Oak does a lot of trading

So if you're familiar of Celsius Network, although the future of Celsius Network is now uncertain, but CryptoWendio was a very strong advocate for them

And you can see her reviews, her technology explainers really, really went far for that platform

But this is where I'm always sharing. Don't just assume that an influencer just because they have a lot of followers means it's a good fit for your project

You have to find the right type of voice that matches your project

If it's a gaming project, if it's a, you know, like a social platform, if it's a Bitcoin mining, whatever it may be, make sure you're finding not just the right influencer, but the influencer that represents the voice and the brand voice that you want to have

All right. I'm zooming through these concepts, but it's early morning where you are

I want to make sure whoever got up early to listen to my talk gets the most amount of value

Let's see. Oh, here's a good list. definitely take a screenshot, but these are the top web three publications in media

Coin Telegraph with the most followers. But you can see here a lot of these publications, I would say don't just approach them

you know, without an agency. Chances are agencies will have a discounted rates for most of these with they partner with them

And also they have access to, you know, it's not just a press release

They can also get features. So these are the top Web3 publications

Take a screenshot. These are the publications you want to make sure you get in front of

if you're going to be pushing any type of content out. Okay, so now I want to kind of switch gears

I know I'm about halfway through, but as far as marketing your Web3 project

I always turned a table around and I say, why are you a Web3 project

If you're trying to market something as unique as a Web3 project, you have to understand what Web3 projects provide to the community

It's not just another, you know, not just another social media app

It's not just, you know, Web3 is not just, you know, another banking system

Web3 provides you a unique way to tap into your users that has never been done before

Kind of like what I shared at the very beginning, it gives you access, and they have, you know, true ownership

It could be a token. It could be access to communities. And I'm going to go over some of the top use cases that you can build your marketing stories around

So I would break it down into these five here. And I'll give some examples to help illustrate it

Feel free to get some coffee. There's going to be some pretty good ideas and examples

So I'll go through these first five. So rewarding super fans. So leveraging IP through digital collectibles and memberships

I'll give a good example here. But basically, this is for brands that have a strong, you know

a strong user base and you can reward them with some sort of incentive, you know

like an IP, for example, like Marvel Studios. They have excellent IPs, you know, like

Iron Man. And so now you can give, I'll give an example right now, but I'll give more later

Imagine if you can have the digital rights to, of course, this is probably not going to be the case

but digital rights to Iron Man. And every time a movie that uses or game uses Iron Man character

in something else, because you are a partial owner of that IP, you can get income through that

income stream. So this is one unique example. Number two, building loyalty. I'll go through an

example there. Number three, virtual worlds in the metaverse, new experiences through existing and new

platforms. Number four, exclusive content. So now you can put content only available to actively

engage audiences. It's called token gating. Just think of like, let's say your favorite

well, I'll give an example later, but let's say of your favorite type of, um

I don't know, like a favorite restaurant. And only people that have this membership to this restaurant get access to the chef's

specialties or the chef recommendations right We actually working a few restaurant projects that is doing this Voting rights Sometimes because you have ownership into those projects now you can vote on new initiatives or let say new ideas that get rolled out at the project

You know, there are much more than this, but these are kind of the top five use cases that we've seen across our clients

So here's one example. So if you're familiar with these companies called Coca-Cola. So Coca-Cola, so Coca-Cola

a very well-known company. I'm sure everybody loves Coca-Cola. They love drinking Coca-Cola

They love collecting Coca-Cola products. So Coca-Cola actually release an NFT because they wanted to reward super fans

So these digital assets gave them access to, you know, different. Let me see if I can find them

My next slide here. But, yeah, so just a little bit about the company

This is, you know, they're very, very old historic brand. So they launched an NFT collectibles for charity

So it's this mystery box where you can get special access. It was a partnership between Coca-Cola and the Special Olympics

All the proceeds were actually donated to charity, but you basically get a few things that's unique to you

So A, you get a jacket, a Coca-Cola jacket that only you have that you can wear in the Metaverse, right

Coca-Cola friendship card, limitless programmability and shared economics. Of course, they didn't flushed it all out, but you know, you would be the owner of this card that nobody else has

So you can get access to, you know, concerts, physical goods, in-game assets

It can be a lot of things. But this is just one example of what Coca-Cola did

And it also had a nonprofit angle. So you can see here, it gives brands, existing brands, but new brands, unique ways

to spin the message. Now, I wanted to give another example here

So if everyone's familiar of a car company called Renault, it's more popular in Europe

but Renault is a very common automobile company. So they're launching, they're launching a new car called the Mobilized Dual

and this is actually one of CrowdCreats clients. And in the Web3 space

I mean, this is in, in the Metaverse. So they're building a showroom

We're helping them build a showroom where you can customize your car

You can test out the car. You can change the colors in the Metaverse

And you can experience it without actually having to go to the Paris Auto Show

Right. So this is a cool way that we're helping Renault give access to more people

But this is also a very unique angle. And I want to share what they did on their marketing side because this is a perfect example

of Web 3 project, a metaverse activation, finding unique ways to gamify or to market the whole concept

So basically the project launch, it's called dual custom. So any user can go and customize this car

You can put, you know, very unique colors. You can put one of them was you can put it like a Jurassic Park cover on the car

You can make it look like back to the future car. But basically what happens was there

There's a customization and there's a leaderboard. And whoever, so this is actually running live right now

If you go to our crowd rate Twitter, you can get access to it. But you basically customize your own car

You publish it to the leaderboard. You can see it in the metaverse and people can vote on your car

So you can say, you know, if Stephen here from C Sharp makes his own customized duel

he pushes it on the internet and people can vote on it. And the top, I believe it's like the top 10 who win the leaderboard, get a 3D printed version of their model sent to them

And you get a ledger crypto wallet sent to you. So these are kind of unique ways that you can activate, you know, users in a Web3 project

But of course, if you want to see the details of how it works, you can also, you can always go to CrowdCreats Twitter

And we're actually posting it there, but feel free to. you know, join entering into the Web3 Metaverse world

Here's another example. So you can turn user-generated content into social shares

So social media profiles can now be made into verifiable NFTs on social media platforms like Facebook and Instagram

So now, you know, when people are going out, they're talking on their social media accounts

By them putting a profile picture of your project, it gives you visibility, but also lets them

brag about how they're being part of a project. So this goes into the whole ownership concept, where if you can get very famous people

or influential people to be a part of your project, they put it on their social media profile

They can only be the ones that put it in because if you look at the blockchain, they're the

only owners, they can be verified. and more and more of these platforms such as Instagram and Facebook are now able to verify

that your account actually holds that NFT. So you can see there are ways to do the marketing and platforms are also enabling this to happen

So this is all happening right now as we speak and it's truly the future

And here's another example. I know I'm going pretty fast, but I hope everyone's kind of picking up on some gems here

but Starbucks, I know this is a very popular brand. I'm sure a lot of people are very familiar

of Starbucks You can probably find one at a local corner But did you know Starbucks just launched a Web 3 loyalty rewards program Yeah it pretty surprising

It came out of nowhere. But it's interesting that a brand like Starbucks, which is a very Web 2 world, right

This is coffee, baristas. But now they have a Web 3 loyalty project or reward system where you can buy, you know

you can buy coffees. you get rewarded back in NFTs. You can use it to redeem rewards

You can, you know, it's basically getting Web 2 people into the Web 3 space

but in the back end, everything is a Web 3 component. So they're still building this out, but you can know, and interestingly

Polygon, who's also part of this C-sharp B-Crypt conference, is a part of how they're rolling it out

So they're using them as their layer one. So big shout out to the Polygon team

That's awesome. Another example is you can build loyalty, brand loyalty and engagement with social tokens

So you can give fans, experiences that you could never have before

For example, if you're a big fan of Real Madrid, if you own these tokens, like let's say if they come out with the NFT

they can say you have access to a meet and greet with some of those football stars

You can get access to some of the swag, get access to some of the jerseys that are a limited edition

And the only way to get access if you own those tokens, right? So this is another concept behind, you know, Web 3

You can make very unique types of engagement and loyalty programs that couldn't have been done before

because there's true ownership on these NFTs. or Web 3 components, right

All right, I'm running close to the end of my time here, but I want to go through all my examples

Marketing in the Metaverse. So if you're a Web3 project, Web3 people are visible

and they participate in other Web3 types of ecosystems. So one of them most famously is the Metaverse

So there are Metaverse is called like Sandbox, the Central Land. These are virtual worlds where people can

visit. A good example is, you know, Tommy Hillfigure, Skechers, Adidas, they all have a presence

in these Metaverse lands. And it's as simple as just purchasing land. And you can build it

to be basically like your billboard. So this is another example. A lot of projects are doing this

So if you go to Sandbox and you look at the map, many of the top crypto projects will have

land there. All right. So I'm going to zoom past this. I know we're going to

fast, but just another example, H&M, which is a very popular fashion, fast fashion company

launches a virtual reality shopping experience. So this is another example. They're bringing a lot of the real life experiences of shopping and into the digital space

I really want to highlight this particular example. So in the world of Web 3, because you have ownership, people are playing with the idea of

you owning an avatar, you owning. an avatar of the likeness of your face or whoever you create it

and you can use that across all the virtual worlds. Some people are even imagining if you can even put it into other video games, right

So, and you would own that asset, you know, individually. A good example is Ready Player and Me

Definitely take a look at that. So this is another example. One more to go

You can even host virtual concerts. So these are ways you can partner

if you have a Web 3 project, partner with ecosystems, partner with existing community members, partner with influencers

and you can make really unique type of, you know, experiences for people

A really good one is virtual concerts in a Metaverse. Most recently, Justin Bieber, John Legend

they have all launched their Metaverse concert. So you can kind of see the pluses and minuses of getting into the Web3 space

but you know if you ask me one of the big ways big benefits of being a Web3 company is just the way in which you can work with and you can

incentivize and you can give your users and fans ownership into what you're building

That's truly what's unique in the Web3 space. And I encourage everyone to get into this space because it's not just about marketing

It's about giving something to users that they could never have done it before and sharing that

as your marketing message. All right. So that wraps up my presentation

Thank you so much for having me on the stage. I hope you're having a wonderful morning at BeCrypt

And yeah, if anybody has any questions or how to reach me, you can find me at, you know, you can follow us on Twitter at CrowdCrate

And you can always message me at Ivan at CrowdCrate.us. I think I'm right on time here

but thank you everyone for listening, and I hope you enjoy the rest of your time at the conference