the impact of social media on search engine rankings

Social media signals: Search engines like Google use social media signals as one of the factors in determining how high a website ranks in search results. These signals include the number of likes, shares, and comments a website receives on social media, as well as the number of followers a website has. Social media content: The content that you share on social media can also have an impact on your search engine rankings. If you share high-quality, informative content on social media, it will help to improve your website's authority and relevance, which will in turn help to improve your search engine rankings. Social media engagement: The level of engagement that you receive on social media is another factor that can impact your search engine rankings. If people are interacting with your content on social media, it's a sign that your content is valuable and relevant, which will help to improve your search engine rankings.