How to Ask B2B Clients for More Referrals 💰

Client referrals are a powerful business growth strategy. You ask your clients to recommend you to people they know. How hard could it be? Really hard. So if the idea of asking for a client referral scares you even just a little, you're not alone. Follow this step-by-step guide on how to ask, and get your clients to say "Yes," to a referral. Read the companion blog post: Help: How Do I Ask for Referrals from Existing Clients? at https://amtip.co/referral. 🔖 CHAPTERS 00:00 Introduction 00:50 WHY CLIENT REFERRALS ARE SO IMPORTANT If you're not asking your clients for referrals, you're missing out on a huge opportunity. They're a cheap way to attract qualified leads that are a good fit for your business. 02:59 STEP 1: IDENTIFY WHO TO ASK FOR A REFERRAL Who do you have good customer relationships with? Happy customers will refer you, so make a shortlist of those who know have had a positive experience. 04:37 STEP 2: HOW TO ASK YOUR CLIENT FOR A REFERRAL. Now you know who to ask, let's discuss how. Here is an 8-step checklist to help you get a "yes" when you ask for a referral. 06:24 STEP 3: AVOID COMMON MISTAKES A lot can go wrong when asking clients for referrals. Here's a list of common mistakes you need to know (so you don't make them!) 08:46 STEP 4: HOW TO DEAL WITH REJECTION So, you put yourself out there, asked your client for referral and now you feel very awkward and vulnerable waiting for the answer. And it's "No." Here's how to get over it: 10:21 ADDITIONAL RESOURCES If you want to dig deeper into the topic of client referrals, here are three great books I recommend. 10:56 Conclusion ⭐ Warwick Brown Founder | Account Manager Tips NOTE: The video and description may contain affiliate links. If you click on a link, I may receive a commission. Money earned helps to support my channel. --------------- ⏯ SUBSCRIBE Account Manager Tips helps busy key account managers get results by turning plans into action. If you liked this video, subscribe at https://amtip.co/subscribe --------------- 💡 THE KAM CLUB A private learning community helping busy key account managers get results. Find out more at https://amtip.co/kamclub/ --------------- 📚 RESOURCES Salespeople Perceptions and Top Performance Study (Sales Insights) https://salesinsightslab.com/sales-research/ Amplifinity, The State of Business Customer Referral Programs, 2016 https://bit.ly/38D6xdP Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit https://amzn.to/2U725jV Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales https://amzn.to/3ivUx3w Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients https://amzn.to/3iy5kKl --------------- 👋 CONNECT WITH ME 📍 LINKEDIN: https://linkedin.com/in/warwickabrown 📍 FACEBOOK: https://facebook.com/accountmanagertips 📍 PINTEREST: https://pinterest.com/warwickabrown 📍 INSTAGRAM: https://instagram.com/warwickabrown 📍 TWITTER: https://twitter.com/warwickabrown --------------- 📞 CHAT WITH ME Grab an obligation free call to chat about key account management and learn more about how I can help you at https://amtip.co/chat --------------- 🔗 ABOUT ACCOUNT MANAGER TIPS Helping organisations grow client revenue, reduce churn and get things done by giving their account management teams the tools and the mindset that gets results. https://accountmanager.tips --------------- #amtips #keyaccountmanagement