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if you thought things couldn't get any
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worse for marathon buckle up bucko
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because they just did there's new
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reports going on that sony is possibly
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cutting off bungie's marketing funds for
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the game yeah it's looking more and more
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like sony has completely lost faith in
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what was supposed to be one of their
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flagship live service titles this
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happened a couple days ago i was at
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retropolis houston this weekend so i
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didn't get to talk about it but now
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we're going to sit down and sink our
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teeth into what might be the final nail
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in the coffin for bungie's marathon a
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game that was once poised to help lead
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sony 3.6 billion that's billion with a b
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dollar live service push it's now
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spiraling out of control guys and sony's
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response they're backing away and
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they're backing away fast this is big
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yikes written all over it so this
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article is from the gamepost.com and
1:01
it's talking about some of this news
1:02
that just recently came out colon
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morardi i guess spilled the beans on his
1:07
podcast about the situation going on
1:09
with marathon and we've been covering
1:11
this game for quite some time
1:14
because bungie's been under fire ever
1:17
since the marathon gameplay reveal was
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shown earlier this year the reception
1:23
was rough fans immediately noticed that
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there was key features missing most
1:29
notably proximity chat something that's
1:31
essential for a game that is being
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pitched as an extraction shooter and why
1:37
was it missing allegedly it was to make
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things more safe and inclusive but
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stripping essential mechanics in favor
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of optics that's how you kill excitement
1:47
before a game starts on top of that it
1:51
just looks all around boring
1:53
uninspired and just something that i
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don't want to pay 40 bucks for when i
1:58
could pay nothing to play better games
2:02
freeto-play games on the same platforms
2:05
that this is going to be on on top of
2:07
that came this internal disaster they
2:10
scrapped their own nda for the alpha
2:13
test after receiving overwhelmingly
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negative feedback from testers which is
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a big oof right but the real bombshell
2:21
is the plagiarism scandal that just
2:24
happened an artist on the team was
2:27
caught red-handed straight up lifting
2:30
assets from another graphic designer we
2:32
made a video talking about this that's
2:34
nuts and bungie had to admit it publicly
2:37
they had a disaster live stream where
2:40
they just could not avoid the call out
2:43
and that's not just embarrassing guys
2:45
that's potentially fatal for a studio's
2:48
reputation so now we have this troubled
2:50
game right we got a troubled game that
2:52
has internal unrest and a plagiarism
2:55
admission what's next well according to
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reports sony has canled all paid
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marketing for marathon globally all
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right there's no international ad
3:07
campaigns no promo blitz nothing that's
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basically them saying we're done here
3:15
and for aa game this close to its launch
3:19
that's practically unheard of we're not
3:21
talking some small indie project guys
3:23
here this is bungie you guys remember
3:27
bungie are the creators of halo one of
3:30
the biggest game franchises in the world
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and they also created destiny another
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franchise these guys were bought by sony
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for billions of dollars again $3.6
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billions of dollars and now the project
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that was supposed to prove that that
3:48
investment that $3.6 billion investment
3:51
was worthwhile is crumbling before our
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eyes and let's not forget guys this
3:56
isn't sony's first live service misfire
4:00
concord that thing cost them over $400
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million and it barely made it out of the
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gate before being shelved it literally
4:08
was like two weeks after launch kapoot
4:11
that game was developed by firewalk
4:13
studios a studio that sony had just
4:15
acquired and guess what they shut the
4:17
entire thing down completely and now
4:21
people are starting to ask is bungie
4:23
next and i think signs point to yes
4:26
right for sony this is deja vu in the
4:29
worst way possible and here's the thing
4:31
bungie's internal situation isn't
4:33
looking better there was a forbes
4:35
article out there that said morale is
4:37
plummeting in the company developers are
4:40
burnt out trust from the players has
4:42
eroded and the pressure from sony to
4:45
just make it work has reached a boiling
4:49
i would hate to be working at this
4:51
company because they have a target on
4:53
their back right now and if you think
4:55
sony still has hope for this company
4:57
think again guys word is in order for
5:00
marathon to even be considered a success
5:03
it would need to rank among the top five
5:05
bestselling games of 2025 let me say
5:08
that again for the people in the back
5:12
five for a game that has no marketing
5:16
allegedly the ad campaign is being cut
5:19
no public trust the gamers are just fed
5:21
up with it there's no pre-orders and
5:23
they have a stolen art scandal on top of
5:25
it that's not just a high bar that's
5:28
pretty much a fantasy at this point it's
5:31
unlikely to succeed honestly what's left
5:34
of this project no one's talking about
5:37
it with excitement i haven't met one
5:39
person that's genuinely excited for this
5:41
no buzz it's just a giant me from the
5:44
gaming community it's a lot of
5:45
indifference and that's actually
5:47
probably worse than outrage because at
5:49
least outrage means people care even if
5:52
it's negative right if some people are
5:54
indifferent and they don't care at all
5:56
you have a problem there so it's
5:58
becoming clearer and clearer by the day
6:00
guys sony's jumping ship if this report
6:03
is true sony's jumping ship they're
6:05
pulling funding they're staying silent
6:07
and you know what that means they see
6:09
the writing on the wall they got burned
6:11
once with concord and now they're not
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about to double down on another sinking
6:17
ship and if this continues bungie yes
6:20
bungie might be facing the same fate as
6:23
firewalk and it doesn't matter how much
6:26
money was pumped into this plagiarism is
6:29
a death sentence and sony doesn't want
6:30
to gamble anymore especially when
6:32
there's billions of dollars on the line
6:34
3.6 billion to be exact and it's it's
6:37
genuinely wild if you sit here and think
6:40
that just a couple years ago bungie was
6:43
seen as a crown jewel in sony's live
6:46
service strategy it was like a huge
6:50
acquisition now it's starting to feel
6:52
like marathon won't even launch i i is
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this game going to launch i doubt it and
6:56
if it does i think it's going to be dead
6:59
on arrival and that's the vibe that i'm
7:01
getting here so here we are guys a once
7:04
proud studio unraveling from the inside
7:07
and there's no stopping it this game had
7:09
potential and now it's buried under
7:12
mismanagement bad decisions and creative
7:15
shortcuts and sony they bet big and they
7:18
bet wrong they're losing big at this
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point you play stupid games you win
7:22
stupid prizes and with every new
7:24
headline every leak every cancellation
7:27
the dream of this sony live service
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empire that they just won't move on from
7:33
they're they're doubling down on it
7:35
constantly it fades a little bit more
7:38
and if this what is what marathon looks
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like there might not be one going
7:43
forward this is this is bad so if this
7:46
report is true again it's all
7:47
speculation it's all rumors at this
7:49
point if they are pulling out all
7:51
marketing for it they're done this game
7:54
ain't succeeding so let me know your
7:55
thoughts down below in the comments and
7:58
if you're not subscribed yet please hit
7:59
that subscription button would love for
8:01
you guys to join the 8b nation and uh i
8:04
will see you on the next one guys thank
8:05
you so much for watching as always peace
