0:00
Ubisoft just said something completely
0:02
insane. Monetization makes the player
0:04
experience more fun. Yeah, paying extra
0:07
on top of your $70 game is now supposed
0:10
to be fun. According to Ubisoft, this
0:13
company is falling apart and their
0:15
delusion is hitting all-time highs.
0:18
Let's break it down. So, they have an
0:20
anti-gamer philosophy going on. Remember
0:22
back in 2024 when an Ubisoft executive
0:26
straight up told us to get comfortable
0:28
with not owning our games? That went
0:30
well, right? Gamers torched that guy
0:33
online and rightfully so. It was a
0:35
terrible opinion from a terrible
0:38
company. Now, here we are in 2025 and
0:41
Ubisoft is still digging deep and they
0:43
just published a 400page financial
0:46
report where they claim with a straight
0:48
face, not even joking, that monetization
0:51
enhances the player experience.
0:54
Oh god. Let me say this loud and clear,
0:56
guys. No one buys Assassin Creed for
0:59
battle passes. No one enjoys a $10
1:03
interactive map. No one is having more
1:06
fun by swiping their credit card to
1:10
essentially find a treasure chest.
1:12
People don't want small little
1:14
unnecessary microtransactions in their
1:16
video games. Ubisoft's downfall is
1:18
happening right now, guys. Let's let's
1:21
be real. Ubisoft is flailing. They are
1:23
drowning. Their transformation team
1:26
hasn't done jack for them. Let's look at
1:29
the recent releases down the down the
1:31
board. We got Assassin's Creed Shadows.
1:33
There was lots of controversy and
1:34
criticism with that game. We covered
1:36
that like near daily on the channel.
1:38
Star Wars Outlaws, it was monetized to
1:40
death. Xdeiant, Dead on Arrival, Skull
1:43
and Bones, an actual joke of a game. And
1:46
I'm going to be honest, I looked forward
1:47
to each and every single one of those
1:49
games. My favorite out of those four, I
1:51
would dare say Outlaws. And even then,
1:53
that was mediocre garbage. There's
1:55
billions in losses right now. There's
1:57
that whole deal with 10 cent that is
2:00
going absolutely nowhere. That was
2:02
supposed to save the company. That was
2:03
literally preventing them from closing
2:06
down, from shutting down. What What's
2:08
happening? What's What's going on with
2:09
that? So, what's their answer to all
2:11
these issues? More microtransactions.
2:14
That's going to go well. So, here's the
2:17
report that broke everyone. On page 10
2:20
of this bloated financial dock, Ubisoft
2:23
is trying to sell you fantasy. They say
2:25
that they're leaders in the gaming
2:28
industry. Maybe about like 15 years ago
2:31
they were a leader. But leaders now, the
2:33
only thing Ubisoft is leading is in
2:36
player disrespect. They literally are
2:39
anti-consumer. They literally insult our
2:42
intelligence. They don't know what their
2:44
consumers want. They talk about optional
2:47
and fair monetization. What What's that
2:50
mean? What's optional and fair
2:52
monetization? When you're making people
2:55
people get pay for things like
2:57
interactive maps, you're suggesting that
2:59
people get battle passes so that they
3:01
can get some kind of advantage
3:04
on with some of the items that you're
3:06
offering them. Like Assassin's Creed is
3:08
is getting notorious for that. You go
3:11
and you see what they've added to
3:12
Shadows with the helix. It's notorious.
3:14
There's literal cosmetics hidden behind
3:17
pay walls that give you some kind of
3:20
like extra super bonus. We don't want
3:22
that in single player games. And again,
3:25
like I said, they're locking map markers
3:27
behind a payw wall. $10. Let me repeat
3:30
that. 10 bucks for an ingame map. Want
3:34
to find hidden chest? Cool, guys. Either
3:37
get some cash or use an IGN walkthrough
3:40
cuz that's how you're going to get
3:41
access to it. What happened to earning
3:43
things in a game through dare I say the
3:47
game playing it? So, microtransactions
3:50
are not fun, guys. They are not. Ubisoft
3:53
wants you to believe that cosmetics, to
3:56
believe that boosters and shortcuts that
3:59
you pay for are fun enhancements, but
4:01
they're not. Here's the truth. If you're
4:03
paying $70 to $80 for a premium game,
4:08
that's what they call them now, premium
4:10
game, you shouldn't be upsold a digital
4:13
deluxe, a battle pass, a map or a map
4:17
packs like it's some kind of
4:18
free-to-play mobile game. Like, we
4:20
expect that in War Zone, Fortnite, Apex,
4:23
stuff like that. But you're paying an
4:25
$80 price point, a premium price point
4:28
for a game like Assassin's Creed or
4:31
whatever they're coming up with at this
4:32
time. Microtransactions are not fun.
4:36
Okay? They're a symptom of broken design
4:40
philosophy. Instead of just making a
4:42
complete game, they just drip feed it to
4:45
you. And I'm guilty. I play Fortnite all
4:47
the time, but at least they still kind
4:49
of offer some free stuff every once in a
4:51
while or their Fortnite crew provides a
4:54
more of a valuable microtransaction type
4:57
of like plan than every little nickel
4:59
and dime thing like Ubisoft is trying.
5:01
Ubisoft is infected at this point, guys.
5:04
And it's sorry and sad to see because
5:07
this company is a shell of its former
5:08
self. So, let's let's not forget, okay,
5:12
that they disrespect gamers constantly.
5:15
They don't respect gamers. Ubisoft
5:18
literally defended their enduser license
5:20
agreement not too long ago that forces
5:23
gamers to destroy physical copies or
5:26
that whole controversy. Their excuse
5:28
was, "Oh, it's been in the in the EULA
5:31
for over a decade. It's an old thing. I
5:33
didn't even get to make videos about
5:35
that. That was a whole controversial
5:37
thing that was going on. People were
5:38
bringing it to light just a couple weeks
5:40
ago. So, it it's our fault for not
5:42
reading the fine print of an EULA,
5:45
right? These guys at Ubisoft do not care
5:48
about player trust. And honestly, I
5:50
think they need a reality check. Bring
5:52
in gamers. Consult your community. Hire
5:55
people who actually play video games,
5:58
not activists, not people that are
6:00
worried about the wrong things. And
6:02
sure, I get it. Okay, corporates, you
6:05
know, suits, corporations, they want to
6:07
make money, but why can't you make money
6:09
and make good video games at the same
6:11
time? Like companies have been doing for
6:15
Companies have been doing it for years.
6:17
I I don't get it. It's almost like every
6:19
single video game studio out there is
6:21
forgetting what what they're supposed to
6:23
be making. It just seems like Ubisoft is
6:25
the worst one at it at this point.
6:27
Nintendo's not doing much better
6:29
anymore. They're starting to get kind of
6:30
greedy with the Switch, too. But
6:32
Ubisoft, at least the last five years,
6:34
they've been a mess. A mess. And it's
6:37
sad to see. And this report, which I can
6:40
go, it's 400 pages. We could go through
6:42
it for hours. But the main thing that I
6:45
noticed is that they're wanting
6:47
microtransactions to be fun. They're
6:49
they're trying to sell that. And that is
6:51
just [ __ ] I I cannot agree with
6:53
that. I cannot stand by that. I had to
6:56
give my thoughts about it. So Ubisoft,
7:00
they're just not out of touch, guys.
7:01
They're literally sprinting towards
7:03
irrelevance. They they Somebody cut the
7:06
cord right now. Somebody pull the plug
7:08
on them. Gamers are sick and tired of
7:11
being sick and tired. They don't want to
7:12
be nickel and dime. We want games that
7:15
respect our time, our money, and our
7:17
ownership. And that whole get
7:19
comfortable not owning your games thing
7:21
is never going to go away from them. We
7:23
want publishers who listen. If if you're
7:26
fed up with this garbage, guys, sound
7:28
off in the comments. Let me know down
7:30
below. Like this video if if you agree
7:32
with me. Dislike if you think I'm off,
7:34
which I don't think many people are
7:35
going to dislike this. And share this
7:37
video if you want to push back against
7:39
this nonsense. If you want more brutal
7:41
takes like this, make sure you hit that
7:42
subscription button. Uh I'm going to go
7:44
ahead and go, guys. Let me know your
7:46
thoughts. I'll see you on the next one.
7:47
Thank you for watching. As always, peace