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0:00
Oh my exciting times, it's finally here, the iPhone SE for 2020, the hotly anticipated
0:13
device you've been following along. You can't wait to see it. You're the type of customer that's been waiting for an affordable Apple device in 2020, and
0:23
Apple has answered. They've come to you with an offering that's going to give you all kinds of warm and fuzzy feelings
0:30
because you're going to have the nostalgia associated with a form factor that you're familiar with
0:36
On the inside of this form factor, you're going to get something fresh. You're going to get something new in the form of Apple's latest and greatest processing
0:44
The same type of processing found in far more expensive Apple devices
0:49
like the iPhone 11 and 11 Pro and 11 Pro Max. Now, I know what you're thinking
0:54
You're saying, how can Apple do it? How can they deliver that type of horsepower at this particular price point
1:02
And to be fair, I'm not quite certain. But one thing I can say is that this device is going to be the answer for a lot of people
1:09
that have held on to their old Apple devices, iPhone 6 and 6s, iPhone 7s and 8s
1:16
and they loved those form factors. This device is for people who aren't even considering the Android universe
1:23
who are happy on iOS, who wanna continue to use their favorite applications
1:29
including iMessage. That's who this phone is for. And now that you've got all this new horsepower
1:34
in an old form factor, even though the hardware might be dated
1:39
certain things get an improvement just through the processing potential. Things like the camera
1:45
which can now use the computational aspect of the new chip to improve performance substantially
1:52
So in front of us here today, I have the white version of the iPhone SE for 2020
1:58
I will peel the package and my goodness, doesn't Apple do the unboxing experience so well
2:04
You've got the phone displayed on the front. The lid just comes off so perfectly
2:10
Would you look at that? Designed by Apple in California as well as our SIM tool and you can't forget the Apple stickers
2:19
And next we are greeted by the device. And like I said, what a familiar form factor
2:26
and a comfortable form factor for single-handed usage. You can see it is slightly altered
2:32
from the iPhone 8 on which it is based. The Apple logo has moved down to the middle section
2:38
now of the device. Now, as you glance at the front of the device
2:46
you'll see this fingerprint scanner down at the bottom. This, of course, is Touch ID
2:51
And Touch ID has not been available to users on those more expensive flagship devices from Apple
2:58
So in a weird way, this SE for 2020, some might say it even has a leg up
3:05
on those far more expensive devices. And of course, it's all personal preference
3:09
but a fingerprint scanner is a convenient thing to have It a convenient thing on most days but it also incredibly convenient right now given the state of the world and the fact that people are covering
3:21
their faces. Your Apple Power Brick, incredibly portable, tiny, easy to carry with you. Next up
3:28
they've included their ear pods. These, of course, are the wired version of their in-ear headset with
3:36
the microphone included and a lightning connector on the bottom. And then lastly is your USB to
3:43
lightning cable. Look at the theme. It all flows together. White, white, the entire clean white
3:51
package. So what's the defining characteristic of the iPhone SE in 2020? Is it the clean lines
3:58
the clean design? Is it the comfortable hold in one hand when compared to the wide variety of
4:06
flagship smartphones that have continued to increase in scale? Is it the nostalgic feeling
4:12
for people who didn't have a problem with their previous generation iPhone, in fact
4:17
maybe even liked them more than some of the stuff Apple has put out recently
4:22
No, I think the defining characteristic here is price. And Apple is going to be selling this for
4:28
$399 offering people an opportunity to be in the modern Apple space in a modern iPhone experience
4:37
at a commitment level that's lower than any level Apple has ever given you in the past
4:42
And they're putting this price out into the world at the perfect time. So therefore, I think price
4:47
is a feature and I think it's a killer feature in the form of this particular device. And that
4:52
actually brings me to the sponsor of this particular episode, who's going to bring even
4:58
greater value. Through Visible, you can purchase an iPhone SE for $384. Yes, even less than the
5:05
proposition from Apple Direct. On top of that, Visible will provide a $200 prepaid MasterCard
5:11
virtual account. That would bring the effective cost down to $184. Visible is a carrier providing
5:17
a $40 a month unlimited talk, text, and data plan. It runs on Verizon's 4G LTE network
5:24
There's no contracts, no hidden fees, and it's only $25 for your first month of service
5:29
So if price is the killer feature on this particular phone, then that deal takes it to another level completely
5:36
We're greeted by the Apple logo. So here is the familiar Touch ID section
5:40
of the setup process. And I remember when Touch ID first came out
5:43
and rolling my finger in one of the first fingerprint scanners that I've ever used on a smartphone
5:49
I really miss Touch ID. That is a thing that I hear. Some people say
5:53
I'm just not comfortable with strictly face unlock, or I miss the convenience of unlocking the device
5:59
without ever tilting it towards my face. So I think there is a demand. There is an Apple customer out there
6:04
who's looking for an upgrade path, but maybe doesn't want to give up Touch ID
6:09
on the device that they currently have. Now they have a way to upgrade
6:12
while maintaining their Touch ID. And just like that, we're into the iPhone
6:18
This is the interface that people appreciate. This is the interface that the Apple customer loves
6:24
The cohesiveness the integration or the ecosystem as it often called You got FaceTime baked in for video conferencing You got iMessage which I hear about frequently
6:35
from Apple fanatics. They say, I can't live without iMessage. And it is one of the best messaging apps on the planet
6:45
And it's a tremendously difficult application to find a substitute for when you consider the fact
6:52
that your entire social graph, in some cases, is on that network already
6:57
You can pick up this device. Now you have an affordable option to stay within the ecosystem
7:02
You don't have to go to Android or wonder about some budget brand you haven't heard of before
7:07
You can keep your $399 in the Apple family, or I almost forgot, your $384
7:13
if you buy it through Visible. But the integration doesn't stop there
7:17
You can see the Apple TV app. There's AirPlay, of course. If you have other Apple devices
7:22
already in your house, this is going to enable you best to take advantage of that variety of devices
7:29
Now, what about the camera? This is the area where most of the questions exist
7:34
People wondering how much of a camera's performance are inside of the computational side
7:40
versus the actual camera hardware, the sensor and the lens. Now, it is a single lens system, but that simplifies things
7:49
It makes your life easy. You don't have to pop open your camera application and make any decisions on what you want to use
7:57
You just hit the shutter button and you snap a few photos and you just watch the brain go to work
8:04
The brain inside of your phone. That top of the line processor inside of a phone that's sub $400
8:12
Doing all the fancy computational work to create fantastic images at an entry level price
8:18
They're vibrant and properly exposed. Video up to 4K 60. Okay, here's a video test
8:25
4K 60 FPS. You'll be watching it back in 30 frames, but it's smooth
8:32
And the autofocus adjusts. And the audio performance. You are hearing audio from the microphone on the camera
8:40
4K 60 takes tremendous horsepower. You're not shooting 4K 60 on a phone from 2016
8:46
Now here's the other nice thing about going with a tried and tested form factor
8:52
When you launch into an application like YouTube, you don't have to deal with any bizarre obstructions in the frame
8:59
You get a perfect aspect ratio on the video itself. You have a nice place to grip
9:05
It seems strange to say, but increasingly with modern smartphones, it's become difficult to figure out how to hold them correctly
9:13
especially when screens dip around the edge of the device right up to the edge or even beyond it
9:20
here you have a nice confident grip without obstructing your view of the video at all
9:25
and what about the speaker you know the only way to really yze this thing what could be the
9:31
world's most expensive toaster is to put it up against it's not going to blow you away but
9:38
This is a utilitarian decision. You need a fast phone with a good camera You need a phone where you can install any modern application and it gonna be able to handle it And you know this can do it
9:50
because it has that top shelf processing. You might not care so much
9:55
about this aggressive screen to body ratio. You might be fine with what you have already
10:00
Maybe smartphones have tried too hard, tried too hard to reinvent something
10:04
that didn't need to be reinvented. You might be a user on one of those older iPhones
10:08
that never saw a problem with it, that loved the single-handed functionality for typing
10:15
To be able to just quickly type something in with one hand and no adjustment to your grip at all
10:22
To be able to reach across your screen without putting your second hand on the device
10:28
This is a thing that's become impossible to find in 2020. A true single-handed functionality smartphone
10:35
What about the person who's on the go, who frequently is using their other hand to carry something
10:40
Or someone who uses public transit and has to hold on to a post
10:43
while interacting with their smartphone using their other hand. Maybe you just don't want a gigantic smartphone
10:50
And here's the other good part. Your old accessories or accessories made for previous generation iPhones still work
10:58
Here is the later case, the exact same part number that we use for the iPhone 7 and 8
11:06
and it clips on perfectly, giving you even more confidence in your grip
11:11
on a phone that already gives you tremendous single-handed confidence. Maybe this is the iPhone for everyone
11:18
Maybe this is the best iPhone Apple makes, all things considered. When you put it all together and you think about
11:24
what does a user really need? What do they really want? Do they want the stuff that the smartphone industry
11:30
has been pumping out, churning out? Or do they want more of what they have
11:35
just tweaked or improved ever so slightly? And do they want it at the right price
11:40
Is cost the key consideration for most consumers in 2020? Do most consumers just have a smartphone
11:48
which is slightly slowing down, which doesn't have the battery life that it once did
11:53
And they just wanna take that thing and pump it up all over again. They want the new version of that
11:58
and they don't wanna go broke getting it. Maybe this iPhone is for them
12:02
Maybe this iPhone is for you. Are you the Apple user that's been hanging on to your old iPhone, an iPhone 6, 6S, 7, or even 8
12:11
and you just haven't felt compelled to upgrade to the stuff that Apple's been putting out at the flagship level
12:18
Or if those devices, iPhone 11 or even 10, if those devices were too cost-prohibitive
12:25
or if you just felt you didn't need some of those features or want some of those features
12:28
Well, now Apple has an answer for you. They have an upgrade path for you
12:33
They have a price point, which is far more approachable. So if that user is you, then I think the time has finally come
12:41
The time to upgrade is now, and I think you should buy the iPhone SE
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