How Did This Tiny Gadget Raise $600,000?

Knops are an adjustable earplug that raised over $600,000 USD on Kickstarter / Indiegogo. Now I've got to figure out why... especially with a price tag of close to $100 (depending on model). _________________________________________ WATCH SOME MORE VIDEOS... The Most Insane Laptop Ever Built... https://youtu.be/U-9tUEOFKNU?list=PL7u4lWXQ3wfI_7PgX0C-VTiwLeu0S4v34 Unboxing The World's Thinnest Gaming Laptop... https://youtu.be/crOgO1OIEtA?list=PL7u4lWXQ3wfI_7PgX0C-VTiwLeu0S4v34 Don't Buy This INSANE Gadget... https://youtu.be/4ntayig5JD8?list=PL7u4lWXQ3wfI_7PgX0C-VTiwLeu0S4v34 How To Make A Smartphone... https://youtu.be/-8Kv9fWj9Co?list=PL7u4lWXQ3wfI_7PgX0C-VTiwLeu0S4v34 The Amazing Dual Screen Zenbook Pro https://youtu.be/II10hpVuqF8?list=PL7u4lWXQ3wfI_7PgX0C-VTiwLeu0S4v34