DON'T Buy The New iPhone SE

Oh, come on! Is this it? Is this what you have

Is this what you bring to the table in 2020? Is that right, Apple

The market leader? The innovator in the space? You bring the same thing over again

I get it. Look, you're coming in at $3.99. You got the aggressive pricing

But is that really an excuse? Is that really the way to play it

Where's the inspiration? This thing can be fun. Shouldn't it be fun

Shouldn't we be inspired by a brand of your scale that has innovated so much to this point

I hear people saying this is exactly what they want. But you, Apple, you get to go to work every day

You get the opportunity to inspire if you want to. You've got the bankroll of nations

You could have made anything. This could have been a small form factor like this device

but you could have put a bigger screen on it? Did you really have to re-release the exact same form factor

Isn't it a bit of a slap in the face to these customers who have been so loyal to you

When do you ever reach into your own pocket and say, yeah, we're going to do both

We're going to knock it completely out of the park. We're going to give you the budget cost that you're looking for

but we're also going to give you a completely fresh look because we can

Because we got tens of thousands of the most talented people in the world

working here. Yeah, you could have done that with this device right here. And why are so many people

giving you a pass? Huh? Why am I watching videos on YouTube and everybody's saying

this is the best thing to ever happen. This is amazing. Apple, we got the hottest new processor

iPhone 11 chip inside of a 399 device. Why do I have to watch that? Why do I have to put up with

that. Yeah, so you got a fan base. Yeah, so you built an ecosystem. But does that mean you can

call it in? Does that mean you could tell the teacher that the dog ate the homework? And that

your budget phone is really just your old phone over again? On all the other youngsters and upstarts

and new brands that are so aggressive and hungry, they have to eliminate those bezels and one-up

each other on the number of camera units. And they have to do that in the Android space at every

single price point, whether it's $1,000 or whether it's $400 or $399. Oh, you think just because you

got the fancy packaging, you think that it's going to gloss it over the fact that I just bought the

same thing again, three years later, four years later, who even knows? I mean, this thing kind of

It kinda still looks like the iPhone 6 if you really think about it because the 7 wasn all that different than the 6 Oh but you tell me you designed by Apple in California So you tell me you got people in California so that should be all right then

I got the fancy packaging. Maybe I'm paying for the packaging. I don't know what I'm paying for. Look at this thing

Look at this puny little... You're telling me, in 2020, I'm watching my videos on something this tiny

Forget about laptops and desktops. Most of the world's primary communication device is this thing right here

what's gonna happen to the productivity when everything just shrunk down to 2016 levels i

don't even what even is the resolution of this display you're telling me that in 2020 you're

shipping a phone any phone i don't care 400 you're shipping a phone with a power brick that's five

watts so I can charge my phone in a day I can come pick it up a day later I want

to get a full charge hey no quick charge here it's still $400 am I right it's

still $400 you got the ear pods in there with the lightning connector but then

again when I'm looking at the Android side particularly in the budget price

point you know what's still important to people at that price point headphone jacks and they do still exist at that value proposition and don't even get me

Started on a proprietary connector in general. We're still doing lightning. We're still at lightning right now in 2020

I got USB-C on everything. I got one charger to rule them all for all my other gadgets

But over here. I still need a proprietary cable and God knows if you're ever going to embrace the universal solution

Which is type-C everywhere else, but that's just part of being in the ecosystem isn't it

I just got to get used to the idea. Special cables. I get used to the idea

5 watt power bricks in the box. Oh, you can get a better power brick. You just got to buy it

You see this way the 399 starts to add up doesn't it? Oh, yeah, single camera unit. When's the last time you saw that? What year was that in

Oh, but you have the fast processor now and you have the computational stuff

So it's gonna improve the photo so much, but again, why not go above and beyond

What, it's impossible? You can't throw a wide-angle on there? You can't cannibalize the sales of your premium stuff? Okay, I get it

You really want the thousand-dollar sale, but you couldn't convince everybody. So he said, alright, fine

Fine, we'll give you $399. We'll let you guys have a budget iPhone

But we're gonna give you the iPhone from three years ago. Yeah, we'll upgrade the inside, but we..

You think we're gonna put our designers back on... You think we're gonna draw something new

You think we gonna take all that machinery and redo it all over again Huh You crazy For We don wake up in the morning for

And you're gonna enjoy that old phone. Alright? You're gonna enjoy those leftovers

Because you can't afford to eat in this restaurant. Nah, you're second rate, even by our standards

We're gonna give you the old phone over again. Ha ha! Look at this display in 2020, okay

Alright, that forehead and that chin. compared to the other stuff that shows up on the channel here

which feels like it's at least pushing. I mean, this is technology after all, isn't it

Progress, that's a part of it. Pushing the envelope, trying, taking chances

Where were the chances? What chances were taken here? I don't know

I personally got into technology because I found it inspiring. All these fresh ideas executed through engineering

into physical things that you can hold that you never expected. Oh, this didn't exceed any expectations

This is the epitome of meeting an expectation. But nah, it's Apple

Give them a pass. They got the ecosystem, remember? I need my iMessage

Everybody's on iMessage. What will they say if my bubbles change colors

and I consider an Android device? Nah, I couldn't do that. I gotta have my FaceTime

Nah, I couldn't do that. I couldn't risk being cast out of this social group

I couldn't risk becoming a second-class Android citizen. Let me tell you what, you could, and you might be better off for it

This, this phone is embarrassing. It's embarrassing for a brand at the scale of Apple

It's embarrassing for a brand that has been so influential and inspirational

who has in the past exceeded our expectations many times. So many people are trapped inside the Apple universe that they're blind to what's going on outside

And I'll tell you, there are exciting things going on outside. All you have to do is check the channel to see all the various implementations and strategies that Android makers are taking

Because they exist in a universe that's competitive. They exist in a universe where you're not trapped on their hardware

Any hardware. You can bounce around and move around. and so they got to compete for real

There's tremendous mobility amongst Android users where if one year your brand that you're currently with

doesn't deliver what you're looking for, you can move. And you can pick up whichever messaging app you choose

from the company that brought you the original iPhone, from the company that allowed you to touch

the display of your smartphone in a way we had never done before And I understand it difficult to do that over and over and over again It impossible But you definitely don need to release

the exact same device from years ago and rub it in people's faces. You're gonna be on that old thing

you'll be trapped on that thing forever. Spend the next 20 years. Yeah we'll do

a budget phone. Yeah no problem we'll do a budget phone. It's just gonna be the old

phone again. Nah our designers are too expensive. You can't afford those designers. Nah

now they stay in a special room they stay in a special room

to get in that room thousand dollars minimum thousand dollars that's not good enough the biggest brand

what's the value of Apple huh how many employees it's not enough

Apple could be pumping out something at $399 something at $599 something at $1000

just tell me why can't this phone be exactly this form factor for everybody

who wants a nice slim and trim device well why can't it be this form factor but have the display

extend why why couldn't that happen is that impossible is that impossible for a brand

scale of apple i guess so i guess it's impossible it's too much to ask $3.99 are you crazy how could

he do it for $3.99 oh i don't know the biggest brand in the world how could he do it for $3.99 You're watching this video, these videos, tech videos, because you want to be inspired

because you remember your first interactions with technology and how it made you feel

on how it made you look into the future in a way that you hadn't before

You watch these videos, you interact with these products for those small science fiction moments

where you're in amazement of what humans were capable of creating. This is not one of those moments

Let's call this product what it is. This is a boring product

Apple fans are not doing enough to push this company. They're voting to stay locked in

They're voting to stay trapped. And they're voting to buy hardware from three or four years ago

And if those fans don't exercise their mobility in the smartphone marketplace by choosing other

brands every so often, then they only encourage the exact same thing to happen over again

If Apple's flagship devices up until this point haven't been compelling to you

if you've been putting off upgrading your smartphone, even if you're currently inside of the Apple ecosystem

now is the time to get some guts. Step outside and experiment with something else

Don't accept this design over again. Check out Android. Don't buy the iPhone SE