Apple Hermès "Luxury" AirTag Unboxing...

Lose your knack for losing things, AirTag by Apple

This is my AirTag, but it's a special AirTag. It's not just any AirTag

Let's look at the AirTags. Oh, okay, I'll click buy. Yeah, one pack, $39

Four pack, $129. These are Canadian prices, of course. You will pay less in the United States

But see, I'm more interested in some of the accessories like this

I might need to have a key chain to put my AirTag into

That would be nice. Oh, looking for AirTag Hermes? Sure, why not

What? I'm just kidding. These are expensive. Why don't we just do a little backstory on some Hermes

Men, sure. I would like a ready-to-wear look. Wow. Wow, I could be any, maybe I'll go for this guy right here

This is a $560 t-shirt right here. Would you know that if you saw it

I'm more interested in the shorts myself. All right, so Hermes. Apple has collaborated with Hermes

And that's what we have here in front of me right now. In this box, I decided to go for the

which one did I go for? I think this is the key ring

Not the luggage tag. I believe this is AirTag Hermes key ring

$449. Again, we're looking at Canadian prices. I don't know what this is in USD

$349. Big time savings. Currently unavailable. Sold out? Oh, wow. All right

They're all unavailable. So I have something exclusive right here. This just became quite a bit more exciting

What does that tell you? There's a demand for it, all right? It's not up to me to judge what you're into

I'm into weird things. It's been well documented here on the channel

If you happen to be into French craftsmanship. so wow we're very lucky here today i believe the color that i have selected is

fove it's like a brown blue blue indigo and orange no i think i got the fove

i know how you pronounce that it's like mauve but with an f if you look closely at the image

you're going to have the hermes branding right on the air tag itself it's a special engraving

exclusive engraving you want people to know you want people to see or you just want to experience

yourself something with a little bit of extra on top of because they do also sell a keychain by the

way i mean we should probably check that out too to be fair yeah 45 bucks and it almost looks like

the same color fove but this is unbox therapy you are watching unbox therapy so when we see

Hermes we just click buy. That's what we do from this point forward. It's a new rule because who else is gonna show you this thing

I don know who else is pulling that trigger just before we get crazy here Just let me show you a little bag alright Do you see what I talking This is

$6,200. Fortunio Clutch is $6,600. If you have this, you need this

This is nothing! This sectional is $160,000. What? That sectional is a luxury car

like a nice luxury car and it comes in both. Listen to me, please, people

Listen to me, all right? There's a lot of money out there, all right

Some people have it. I don't know, somebody bought this couch, all right? For them, this just completes the full circle package

and this one is the top dog of all AirTags. it's an apple product so it's going to be fun to unbox can't you tell how much fun i'm having

wow i'll tell you what i feel special right now i see the orange box will you know what they pay

for this stuff just a gateway apple gets you in wow i don't know i feel i mean like look

Doesn't that look expensive? And with the orange and the border, and it seems very French

Okay, here we go. What a collab. What a collab. This is how Apple maintains its position

as a luxury electronics brand. These collaborations. Putting these brands together immediately adds a luxury to this logo right here

Because this one, I mean, it's no doubt. It's well established. I mean, even the way you got to pronounce it, it's well-established

Is this, is the box leather or faux leather? I don't even know

It has a texture to it. Look at the packaging. My goodness gracious

This is where I start whispering. Oh my, it's so unnecessary. And that's what makes it incredible

It's like this microfiber, super soft. Wow. What do I even do here

I keep unraveling. There it is. All right. Okay. So that's the AirTag and the Hermes engraving on there

Hermes Apple AirTag. Apple AirTag, all caps. Very luxury. A special piece of paperwork, which has Hermes on it as well

designed by Apple in California and Hermes in Paris. And the Hermes portion

they made it look like there was pen involved. Certainly wasn't. Now, I don't know if there's any type of special interaction

with your phone when you pair an Hermes AirTag compared to a normal one

That's something we're gonna check out right now. What do I do with this case after the fact

Man, the job of just coming up with the packaging. That little pull tab right there, exclusive pull tab, unbelievable

This is, oh, wow, this is also engraved on there, Hermes Paris

That's a separate piece. And then we have this piece, which this is definitely leather

Hermes Paris made in France And the AirTag is going to fit I mean it smells good I mean I tell you I tell you that much

I will tell you that much. Damn they did a leather on there. They tanned a leather on there. wow

I wonder about the scale of leather smells cause I've smelt leather

but they're not all created equal I mean it almost

smells edible like it almost smells like some beef jerky right here

okay and the last piece is the strap itself single little hole punch some kind of manufacturing information on the back here

some sort of code so you know it's legit so here is the hermes air tag do i just

that's it that was just for that this is the same company that's saving the environment every five minutes

man luxury is weird luxury is strange you sense the extra treatment and you can't help but feel

special engaging with it because you're like this is so over the top like what do i do with this now

what do i actually do with this i'm i i presume the air tag is meant to be in use

pretty much all the time so now i have it's nice but it's amazing to see this much attention

applied to something that you will experience for such a limited amount of time

The experience is different now. The importance of the experience and the relationship you're going to have with the product

I remember I've been doing this thing long enough. Apple and companies like Hermes, they figured this stuff out

It works because it feels special when you do it. Because it feels unnecessary when you do it

Because it feels extra when you do it. It's the point of it

It's the same reason you think the whole thing is bizarre looking from a distance. Same reason

All right, let's do the peel. Let's do the peel. Oh, interesting

So you do a partial peel off the tag itself, and then the last piece is what

Comes out because it triggers the battery, and it comes to life. See, I haven't even looked at a regular AirTag yet

I went straight for the Hermes. So anyway, it fits in like that

And then this piece is gonna go through here like so. The key ring goes on like a regular key ring, I guess

Like this? This is actually... Wow, okay. And then this comes over top of..

That's how it works. Whoa. Except maybe I'm backwards right now. I am. There

show the front chrome the chrome dot the i probably had this backwards now too because it

says hermes on one side i gotta flip it holy cow all right i think we're on a full flex now

hermes up top little buckle over here dot comes out there air tag broadcasting from the front

That how that is how you do your Hermes AirTag That the title of this video How you do your Hermes AirTag

Because you might not... Look, man, when I open that up, I'm like, there's only one way to do this

There's not only one way to do this, believe it or not. Comes to luxury, alright

That's how they sniff you out. Almost got sniffed out. Can I smell it

How dare you smell my Hermes. You took a deep breath. I'm in beef town

Yeah, it's flavor. I'm telling you, it smelled like a food item

Oh, there we go. Needed a little bit of an update. It says Hermes on it

I knew they were going to do that. You see, it's the attention on these type of things

It's the attention to detail. It's rotating. It's like an NFT right now

I get to experience this very brief moment of recognition that I'm part of a

relatively exclusive club that's willing to pay you know 500 400 dollars for a keychain i mean

especially when the technology inside of the tag is 29 bucks or whatever it is i'm not saying to buy

i'm not saying you buy it i never said that i'm just telling you what the appeal is to the customer

that does want to buy it it's luxury it's well established many years there's a basket on their

a website that's $20,000, I'm talking about a picnic basket. Buy it

Yeah, exactly. All right, so let's go ahead and click the connect

I can name it Handbag. Lewis's handbag. Oh baby

It's my handbag. Look at that. Play sound. you go see i can find it high pitch somebody gonna remix that one somebody gonna remix that

one the air tag beep i'm pretty sure it's a normal air tag beep i don't think that you get anything

special there. I don't think it's an Hermes beep. Oh, that could be some next level luxury

right there. All of a sudden, it's like dun-dun-dun-dun! Dun-dun-dun-dun! Everyone's like, that's mine

Dun-dun-dun-dun-dun-dun-dun. Yeah, check it. It's the Hermes bag. That's mine. Alright, so it works like a regular AirTag

minus the way you connect it. I have the regular AirTags on their way

as well. Believe it or not, this one showed up first. See, even there is special treatment

Uh, so, whatever I stick this to, I can go and find. There you have it

I'm not sure if you needed it. You probably didn't. But we're here together

We went on that wild ride. And even though this reality is not going to be one for many, it is one for some

And we're all just a little bit closer because of this video and experience right here

So now we know what it might be like to be an Hermes customer

I guess I do know what it's like at this point. On to the picnic basket