0:00
Hi everyone, this is the social talks.
0:02
Today in a landmark shift, Anna Wintor
0:05
has named her successor for the American
0:07
edition of Vogue. Let's meet the new
0:09
editor behind the headlines, Chloe Maul.
0:13
On September 2nd, 2025, Vogue announced
0:16
that Khloe Mah, 39, will now head
0:18
editorial content for Vogue US,
0:21
replacing Anna Wintor in her day-to-day
0:24
role, but with Wintor remaining as
0:27
global editorial director. Mah has been
0:30
part of Vogue since 2011. She started as
0:33
social editor, became contributing
0:36
editor, and in 2023 took charge of
0:39
vogue.com. She also co-hosts the runth
0:42
through Vog's fashion and culture
0:44
podcast. Winter steps back after 37
0:48
years as editor and chief, but her
0:50
influence remains strong. She will
0:53
continue to mentor Mo as she leads the
0:56
brand's creative direction. For Mole, it
0:59
is both continuity and opportunity. She
1:02
is known for doubling digital traffic
1:04
and reinventing storytelling with
1:06
digital features like Dope. Maul isn't
1:10
just stepping into a big role. She
1:12
brings a personal connection to the
1:14
fashion world. The daughter of actress
1:17
Tendis Bergen and film maker Louie Maul.
1:20
She refers to herself as a proud Nepo
1:23
baby, but emphasizes her commitment to
1:26
proving herself in her own right. As
1:29
Vogue navigates today's media reality,
1:32
more plans to pivot towards strategic
1:34
thematic print issues and bolster
1:37
digital first storytelling. Her approach
1:40
reflects Vogue's evolution from legacy
1:43
print dominance to thriving digital and
1:46
realy media platforms. This leadership
1:49
change marks the end of an era and the
1:51
start of a new one. Guided by fresh
1:54
vision, digital savvy and wintors
