0:09
well first of all popcorn would be so
0:11
proud of this day he U that's all he
0:14
ever want he he wanted me taken care of
0:17
and he wanted his to stay out there
0:20
people can get it and I have to give Joe
0:23
credit I've tried it it tastes just like
0:27
popcorns the why does 100 pro it's very
0:31
smooth like popcorn so you have to be
0:36
careful you'll have it before you and
0:40
the bourbon I never was a bourbon fan
0:43
but the bourbon is going to be my new
0:45
favorite right there's no burn behind it
0:48
it's smooth and it's 100 too so it don't
0:53
much popcorn like J said popcorn lived
0:57
on his own terms and popcorn died on his
1:01
he wasn't going to have the government
1:02
telling him what he had to do and I hate
1:05
that I mean that was a very tragic I
1:08
never realized he'd do it but he did so
1:10
that it's said and done so now I'm just
1:13
trying to work with Joe to keep his
1:14
legacy alive keep his memory life and
1:17
give everybody what he wanted to have
1:20
the Good Taste of liquor so that's what
1:25
do and and popcorn friend JB Raider has
1:38
Vis it was it's been a long time coming
1:40
but JB was his sidick he helped him make
1:43
it he knew exactly how to do
1:45
it I'm glad to have here I didn't know
1:48
he gon make but I'm glad he did well
1:51
first of all I am so proud that Joe
1:53
Baker approached me and Auer to do this
1:56
because uh we had it on the market
1:59
before but it didn't work out but I
2:01
think it's going to this time I'm so
2:04
happy that it's pop for he would be very
2:06
proud because this is what he wanted and
2:09
I've been working on it for 15 years now
2:12
and it has finally came around where we
2:14
finally got it on the market and
2:16
everybody seems to love it I know I do
2:18
now I'm I'm from morrist toown and
2:20
knocked around cck County a little bit
2:21
so I I remember when popcorn was still
2:23
with us and I wondered it seemed like
2:26
after he passed there were some people
2:27
that were and I don't want to say
2:28
anything bad but more worried about
2:30
taking advantage of an opportunity than
2:32
than protecting the Legacy and it seems
2:34
like Mr B Baker you know he understands
2:37
what what the responsibilities are he
2:39
was born and raised in
2:41
Appalachia you know if if you come from
2:43
California you cannot
2:46
appreciate what we have here in the
2:48
mountains yeah but Joe has done a
2:50
wonderful job I've tried them both I
2:53
love them both and you just have to try
2:56
and both of them are 100 that's what
3:02
100% I had I had met popcorn I was aware
3:06
popcorn um I I don't know that I
3:09
understood the tragedy of of uh of how
3:13
his life ended I I was generally aware
3:17
U he he lived life on his own terms and
3:25
quintessential Appalachian hero an icon
3:29
and he is Legend and I
3:33
um I guess I bet Pam a couple of times
3:36
along the way and and uh we have some
3:39
some mutual friends and uh I was uh I'd
3:44
asked over the years about her and and
3:47
about popcorn and and I I was really I
3:50
was uh I was excited about the first
3:53
conversation that I I I got to really
3:55
have with Pam about trying to to bring
3:58
popcorn brand back to life and and
4:00
really build on his legacy and um I
4:05
think that uh after after a while P
4:08
finally she got to where she she trusted
4:10
me a little bit and uh and and now I I I
4:14
I hope she knows how how genuine our our
4:18
love for for her and for popcorn and and
4:21
his brand really are um our team U and
4:25
on the old spoky side we have uh Robert
4:30
Corey coton who's my partner back there
4:33
who started the business with me back in
4:36
in 2010 we we've got more people that I
4:39
could Uncle Johnny my brother-in-law
4:42
Chuck we get our family all of us the
4:45
business family and and our blood family
4:48
we all think of you as family and we're
4:50
excited to we're excited to to to do
4:53
this to do this with you and and we're
4:56
honored that you trust us and we're
4:58
honored that that you've given us the
5:00
all Smokey is it's giv you an
5:02
opportunity to preserve some legacies in
5:05
the mountains that you've called home
5:06
not just with popcorn but what you guys
5:08
are doing at over Mountain too that's a
5:11
institution um from your home that
5:13
you've got an opportunity to help
5:15
preserve can you talk a little bit about
5:17
how what that means and well yeah I mean
5:20
it's there's home is there's no place
5:22
like home right I think that it's it's
5:24
said so often but for for me to be able
5:27
to invest in our community and and to
5:32
like been a part of the larger Community
5:35
not just here but the SMY Mountain Area
5:37
it's a that's a big deal and and I'm
5:40
proud to be a part of uh of that
5:43
celebration we really do just want to
5:45
keep making things better here for for
5:48
not only for for our neighbors that live
5:50
here but also for all the great folks
5:52
that come visit area and um we've been
5:55
blessed to to to be from this area and
5:59
celebrate it to grow it in a responsible
6:01
way a way that that is good for
6:04
everybody that it's what we try to do
6:06
every day and this product launch with
6:08
Pam it's just a continuation of us
6:10
trying to trying to do right by by her
6:14
and and the community of large and
6:16
celebrate somebody that that has been a
6:18
lot to the New York one of the things
6:19
that's that's interesting about this
6:21
area is is the copycat nature you know
6:24
the Pancake Pantry comes in 1960 and in
6:27
10 years everybody's doing pancakes you
6:29
guys came men and started doing
6:30
moonshine here on the strip and and now
6:32
you see distilleries popping up all over
6:34
the place is is imitation is that uh
6:38
what's the best form of flattery is is
6:40
that I I will say there are a lot of
6:42
good people that are that that are
6:43
making products that have gotten into
6:45
the industry and I really think that
6:47
it's uh to answer your question that
6:50
that may be but I I don't think that I I
6:52
don't think anybody's really imitated us
6:54
more than just tried to help grow the
6:56
industry I think that we you we we've
6:57
tried to set the bar High uh we try to
6:59
get better every day as a brand not only
7:02
with our products but also our team our
7:04
employees uh family the Old Smoky family
7:07
and and you know we we're bumping up on
7:09
about a thousand uh folks that work
7:11
within the business and and uh really uh
7:15
I think that anything that that is good
7:17
for our community if if if other uh
7:20
distilleries can come in and and
7:22
establish roots and and create revenue
7:24
for for the city and the state you know
7:27
it's all that's to be celebrated I I
7:28
feel like we've uh we we just try to
7:31
keep doing what we're doing and and
7:32
doing it well and keep growing with
7:34
friends like Pam and uh you know it's uh
7:38
it's it's good to it's just good to be