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During an investor presentation, you will present the business model and explain every step in the value delivery and exchange between the startup and the customer or client.
https://thebusinessprofessor.com/en_US/business-management-amp-operations-strategy-entrepreneurship-amp-innovation/slide-6-the-business-model
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In an investor presentation, once you have identified your founding team, the
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customer or client need or want that you're addressing, how your business
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addresses that customers need or want, and then the characteristics of the
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customers in the market, that is your market segments, and who is your target
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market, their size, the reason they want your product, all of these things. Once
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Once you get to this point, the next question is how exactly is your business going to deliver
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value and receive back value? What are the procedural mechanisms and everything that needs to be in place for the delivery
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of value and in turn the receipt back of value? This seems obvious in many scenarios where you're simply selling something
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I have a good that you want. I sell it to you
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When we meet in person, you give me back money. The model in that case is very simple
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It is physical good in exchange for cash at a specific time location
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Now a change to that model might be something where I deliver my good to a third party and
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then they take it out there and sell it and then they keep a percentage of it and give
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it back to me. I'm actually either selling my product to a third party who then resells it or I'm in
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some way consigning it with them until they sell it. That would be a change to the model
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Now, not all models are obvious. I could give you numerous examples where businesses pursue business models that are not always
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obvious as to how they are receiving back value. Take, for example, many social media or online sites
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Facebook being perhaps one of the largest social media sites is a good example Their business model is to deliver value through providing an open free platform to users
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where they can interconnect with others. What is the value that they receive back
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Well, generally, it's information about its users. This information is valuable in that it can then use this information to operationalize
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another part of its business, which is providing value to marketers, individuals who wish to
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reach you. They will now purchase ad space within the platform in order to put their advertisements
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before your eyes, so you become aware of their brand and their product offerings
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Facebook is facilitating this, so this is a dual directional value proposition
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They deliver value to users of the site. The users of the site deliver value by providing information about themselves
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Facebook then provides that information or at least channels to that information to marketers
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Marketers then pay money to Facebook and thus the money is ultimately the value that Facebook desires
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So this once again is not obvious to many people because it's a more complicated business model
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Many businesses are going to have different models in how they ultimately deliver value
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and receive back value. You need to make certain that in your investor pitch and presentation, you line out in detail
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all of the procedural steps and mechanisms by which value is going to be delivered and
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to whom and how value is going to be delivered back so that ultimately the exchange of value
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that is envisioned by the business is laid out fully and readily understood by the investors
#Business & Industrial
#Business Plans & Presentations
#Consulting
#Marketing
#Crowdfunding
#Advertising & Marketing