Beyoncé's Netflix Deal and the NFL Halftime Show: How Much Did She Get Paid?
When it comes to Beyoncé, everything she touches seems to turn to gold. From groundbreaking albums to history-making performances, the global superstar has consistently proven her worth as one of the entertainment industry’s most bankable talents. Two of her most iconic ventures – her Netflix deal and her Super Bowl halftime show performance – have left fans wondering just how much the Queen Bey gets paid for her artistry.
The Super Bowl Halftime Show: No Pay, Just Prestige
Surprisingly, Beyoncé did not receive a paycheck for her electrifying halftime show at Super Bowl XLVII in 2013. The NFL has a long-standing policy of not paying halftime performers, instead covering production costs, which can run into the millions. For Beyoncé’s show, the league reportedly spent around $10 million on staging, effects, and logistics.
Why would an artist of Beyoncé’s stature agree to perform for free? The answer lies in the unparalleled exposure. The Super Bowl halftime show is one of the most-watched live events globally, attracting over 100 million viewers. Following her performance, Beyoncé experienced a significant surge in album sales and streams, proving that the platform’s promotional value far outweighs a paycheck.
Beyoncé’s Netflix Deal: A Record-Breaking Payday
In 2019, Beyoncé took her performance legacy to a new level with the release of "Homecoming," a Netflix documentary chronicling her historic Coachella performance. According to reports, Netflix paid Beyoncé a staggering $60 million for a three-project deal, with "Homecoming" being the first installment.
The deal highlighted Beyoncé’s unmatched ability to merge artistry with business acumen. "Homecoming" received widespread acclaim for its intimate behind-the-scenes look at the making of her Coachella set, while celebrating Black culture, education, and empowerment. It also underscored Netflix’s commitment to securing top-tier talent for its growing library of exclusive content.
The Business of Beyoncé
Beyoncé’s earning power extends far beyond her music and performances. From her Ivy Park clothing line in collaboration with Adidas to her investment in Tidal, the music streaming platform co-owned with Jay-Z, she has built an empire that places her among the highest-earning celebrities worldwide. Forbes estimates her net worth to be around $540 million as of 2024, a testament to her savvy business moves and relentless work ethic.
