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Reason Talks New Album 'Porches', Getting His Second Degree & Freestyle | SWAY’S UNIVERSE
Aug 26, 2023
Reason stopped by Sway In The Morning to talk about his new album 'Porches'. During the interview he stepped up to the plate on took on the 5-Fingers Challenge and set the bar high for anyone who is coming after.
Freestyle: 40:00
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Exclusive interviews from Sway Calloway and the Sway In The Morning/ SwaysUniverse.com team with some of today's biggest celebrities, like Kevin Hart, Kanye West, Eminem, Usher, Jessica Alba, Steve Aoki, Torey Lanez, Julia Stiles and so much more.
Reason Talks New Album 'Porches', Getting His Second Degree & Freestyle | SWAY’S UNIVERSE
https://youtu.be/sq6OVR6VeoE
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0:02
[Applause]
0:05
this was before he was reason TDE
0:09
yeah man we was out there uh slanging
0:11
CDs to anybody that listen I remember
0:14
that slang a CDS to anybody that doesn't
0:16
listen man the free album free album
0:18
yeah damn that just really meant that
0:20
just messed me up I ain't gonna lie to
0:22
you that took you back yeah man I felt
0:24
like I was literally back on stage with
0:26
the hoodie in the jacket and never yet
0:27
that's crazy we was talking about that
0:29
before you walked in here because you
0:31
know watching artists come up from like
0:34
these beginning points and I know that's
0:36
not the day you started spitting yeah
0:37
but just watching you and I'm sure your
0:40
team and your people with you make that
0:42
effort yo I'm gonna go down this way I'm
0:43
gonna see what's up I'm gonna get on
0:45
there I'm gonna try to get on stage I
0:46
couldn't sleep last night yo we all in
0:48
one room we all in one van and one car
0:50
whatever the case may be but when these
0:53
opportunities come and all that
0:55
preparation and the opportunity meets
0:57
it's beautiful so for you to be back
0:59
here today with all your accomplishments
1:01
with all your blessings it's beautiful
1:03
for us too we're celebrating with you
1:05
like it's so dope to hear that and to
1:07
see where you are now it's incredible
1:09
bro
1:12
he's a photographer he was picking the
1:15
artist and he kind of like cheated me in
1:17
line to be able to get because it was
1:18
like 500 artists out there waiting
1:20
around he was only picking like 15 of us
1:22
and my name wasn't caught in Z kind of
1:25
like you know finessed it and whatnot
1:27
and got me in line and whatnot and so
1:28
shout out to him because I would have
1:29
never had that moment that moment was
1:31
incredible yeah Hey listen music
1:33
business and industry this is before you
1:35
knew who he was I'm sorry if you're not
1:37
you're not connecting yeah what this is
1:39
we had reason on our show back this was
1:41
in 2017. crazy and he came and we gave
1:45
artists from it South by Southwest we've
1:46
given artists from all over the world
1:48
opportunity to be on this platform to be
1:50
heard in the world and we knew uh that
1:53
people who come on this show as
1:55
Independent Artists can shine in such a
1:57
way that you will no longer have to be
1:59
an independent artist if you don't
2:00
choose to and after you came on this
2:03
show when did you sign the TDE what's
2:06
crazy is literally like three months
2:08
after that
2:09
90 days three months after that I signed
2:12
a TV 90 days 90 days and I even and when
2:16
I and when I did that I didn't know
2:18
nobody at TD or nothing like that I
2:20
literally did that we came back home
2:22
from Southwest uh South by Southwest we
2:24
were so turnt and like lit off of that
2:26
that we threw a show and then like a
2:28
month later and then that's when I met
2:30
Musa and then everything started to
2:31
unfold and whatnot so yeah like three
2:33
months after that signed the TD and was
2:35
TDE like a thought in your mind as a
2:37
potential home not at all to be honest
2:39
with you because like like yes they were
2:42
in LA but like nobody they weren't
2:43
really signing anybody you know what I
2:45
mean and so for me I was kind of like
2:47
trying to go to the labels that I saw
2:48
that was picking people up like I
2:50
actually thought I was going to be on
2:51
dreamville for a while because I kept
2:52
running into Eve I ran into Eve like
2:54
five I gave you my music five times so I
2:57
kept running I'm like sooner or later
2:58
like this [ __ ] kind of got to work you
2:59
know what I mean and uh it's even crazy
3:01
because when we did the Revenge dreamers
3:02
three sessions yeah
3:04
um I had them type my email in and the
3:05
emails came up that was in his email
3:07
list it was just unread it's just damn
3:22
[Music]
3:23
wait a minute well what I do now I just
3:26
kind of press you know on the iPhone you
3:28
could just kind of press right
3:30
thank you you ready okay see if you're
3:33
ready that's why I be bullying you yo
3:35
because I ain't got no iPhone reason I'm
3:38
still Air Jordan like you ain't answer
3:40
my what's good which I just call them
3:42
and just make them talk to me but is
3:44
tell me about the mindset though of
3:46
waiting in line like I I was thinking
3:49
about that because I was talking to
3:50
Kalani yesterday about
3:52
the process of auditioning for like
3:54
actors and actresses and what's that's
3:56
like you go out there you try your best
3:58
you don't know who's coming before you
4:00
or after you yeah but as an artist you
4:02
decided that day to go and wait in line
4:04
yeah what what was you thinking the
4:06
night before and just waiting in seeing
4:09
everybody around well it's funny because
4:10
the night before I was like man I'm
4:12
gonna go over there but I probably don't
4:13
have a real chance and then when my
4:15
homeboy Z hit me told me that he was
4:17
doing photography I'm like all right
4:19
cool I'm gonna go over there but it was
4:20
overwhelmed because when we got there
4:21
it's legitimately like 500 people in the
4:24
building because you gotta even get in
4:25
the building and then outside of the
4:27
building it was like six thousand people
4:29
you know you're talking about our show
4:44
exactly so it was about it was like six
4:46
thousand people outside I remember it
4:48
like it was just because it was a big
4:49
moment for me you know what I mean it
4:50
was like six thousand people outside you
4:52
have to even get in the building so
4:54
luckily I got in the building and then
4:55
when I got in I just remember is he
4:57
telling me if you can get in here like
4:59
I'm a I'm gonna do whatever I gotta do
5:00
to get you uh on and as an up-and-coming
5:03
artist that's why I'm so passionate
5:04
about up-and-coming artists because I
5:05
understand that every moment as an up
5:07
and coming artist you think like it's
5:09
your moment like every you think like
5:11
while [ __ ] is gonna happen in order for
5:14
you to get there I remember being in
5:15
Vegas and seeing Cole perform at
5:17
Memorial Day weekend and I'm thinking
5:19
like maybe he'll grab me on stage like
5:20
this [ __ ] not about to grab me
5:23
you got the whole set yeah but that's
5:25
how you feel you know what I mean you
5:27
right there and you just you just want
5:28
to make it so bad and ever those are the
5:31
moments to me that uh it keeps you going
5:33
because it is discouraging as an
5:34
up-and-coming artist but every moment
5:36
like that that you get like a it's
5:37
almost like a milestone it kind of
5:39
pushes your spirit yeah to keep going
5:41
yeah I love this man reason from TDE is
5:45
here yeah and I love this conversation
5:48
um he got a new album out
5:50
thank you this album is crazy
5:54
I like your other albums too I
5:57
appreciate it you know we were talking
5:59
about uh the project New Beginnings
6:02
um
6:03
and some of the tracks you had on it he
6:05
didn't you weren't we we weren't able to
6:07
talk about this when these projects came
6:08
out so
6:09
um but now I can hear your Evolution
6:12
um when I listen to tracks on New
6:14
Beginnings when I see the the soft stock
6:15
of track with Vince um staples and Absol
6:19
and some of the things you were asking
6:21
for back then you said you was you was
6:23
praying for better days yeah yeah you
6:25
had a song called better days yeah the
6:27
song called better days that song
6:28
literally changed my life so I made
6:30
better days when nobody was listening
6:32
like legitimately and um it's funny
6:34
because it's a story about my cousin and
6:36
I learned life lessons with that because
6:37
I'm kind of talking about not kind of I
6:40
am talking about his personal life but I
6:42
didn't know that the song was going to
6:43
be like like a song later on I got 30
6:46
million streams and I'm just right yeah
6:48
I'm just writing from my heart and that
6:50
song was literally the song every label
6:51
meeting I had I got it off of that song
6:53
like every time I walked in front of an
6:55
exec I played that so I didn't play the
6:57
radio record I played Better Days Every
6:59
time I got on the stage at a showcase
7:02
where nobody knew who I was I started
7:04
with better days because I just knew
7:05
that that was a song that was always
7:06
gonna Captivate people right off the
7:08
right off the bat you know what I mean
7:10
and
7:11
um that was actually like one of the
7:12
reasons that song was one of the reasons
7:13
why top signed me yeah was that on new
7:16
beginners
7:17
that was in the first one yeah yeah that
7:19
was on there you have it yep that was a
7:21
beauty and that's why top science yeah
7:22
yeah and literally like I played that
7:24
record played a few other records and
7:26
top was like take it take it off iTunes
7:28
we're gonna re-release it and so we took
7:30
there you have it off iTunes we shot the
7:32
cover then a year later we thought we
7:34
were gonna like add features to it and
7:36
whatnot and top was like nah I want
7:37
people to know why I signed you I wanted
7:39
exactly how it is right now like don't
7:41
add nothing to it don't mix it better
7:43
and then like just put it back out
7:44
exactly how it is so the only thing we
7:46
did was change the front cover and that
7:47
was it I love this man reading this here
7:49
you talk about J Cole one of my
7:51
favorites yeah I just like
7:54
just watching him yeah
7:57
do what you do man put them angel wings
8:00
on and fly away Mr hip hop
8:03
um Why didn't it happen with dreamville
8:05
you did um I just think that like we
8:07
were saying like he was the one I kept
8:08
running into and I just I'm sure Eve
8:10
gets 2 000 emails a day you know what I
8:12
mean like off of artists and um but I
8:14
would run into them at random places
8:15
like I was eating that boxing over one
8:16
time he walked in you know what I mean
8:18
like I was at a J Cole show I was using
8:20
the bathroom he walked in the bathroom
8:22
and every single time I ran into him I
8:24
just kept the same line like yo huge fan
8:26
of the label like I do music can I
8:29
please have an email to send now I will
8:31
say this and I appreciate him for this
8:32
he was very consistent with not giving
8:34
me a fake email he always gave me the
8:35
same email every single time you know
8:37
what I mean I just I just kept sending
8:38
and kept sending and uh but nah things
8:40
work out how they supposed to and uh it
8:42
created that full circle moment for me
8:43
too when I was at the Revenge of the
8:45
dreamers it was just confirmation from
8:47
God like you still on the right Road
8:48
exactly right exactly like yo man just
8:50
giving you a heads up you're still on
8:52
that right yeah keep going like you're
8:54
gonna meet some somebody that and I
8:55
always tell up and coming artists that
8:57
is like like you're you always are
8:59
trying to meet like the person that
9:01
changes your life but a lot of times
9:02
what happened is you meet the person
9:03
that knows the person that changes your
9:05
life you know what I mean like it's rare
9:07
that you meet the exact person that does
9:09
everything first you usually kind of get
9:11
introduced to them by somebody else and
9:13
that's why it's always important as an
9:14
upcoming artists to always put your best
9:16
foot forward don't ever think that you
9:18
above anything if you're not where
9:20
you're supposed to be at you because you
9:22
don't know it might be a crowd of 20
9:23
people but one of them is the nephew of
9:25
whoever so I'm like you know what I mean
9:27
like and you thinking that you above
9:29
this because it's only 20 people there
9:30
not knowing who's actually in the room
9:32
you know what I mean so always put your
9:34
best foot forward yo this man unevolved
9:36
since 2017.
9:41
that was six years ago a little bit man
9:44
yeah I love it have you gotten your
9:47
heart broken in this industry yet in a
9:49
sense because you speak 100 times
9:54
don't he look broken right now
10:00
we brought fish tacos
10:04
7 45 in in L.A yeah my stomach ain't
10:08
even woke up they have no fish tacos yet
10:10
they smell fire though well we got them
10:14
um our guy John right yeah from Taste of
10:16
Pueblo downstairs best truck in front of
10:19
Sirius XM for real No Doubt
10:21
um but I'm thinking about your
10:23
photographer friend that you said looked
10:25
out for you yeah
10:26
um at South by Southwest can you share a
10:29
friend that you thought was man's and
10:31
now that you're you know excelling
10:33
actually disappointed you yeah well I
10:36
mean I I have uh not a man it's a woman
10:38
but I have a cousin that I grew up with
10:40
um I'm not gonna say her name or
10:41
whatever but that was kind of like the
10:43
first
10:44
thing that I was like wow like people
10:46
actually changed like you know what I
10:49
mean and it was like we grew up together
10:50
like her little brother is like my like
10:53
baby cousin like we were all like family
10:55
and she was doing some management into
10:57
the industry and stuff like that but
10:59
never really wanted to help me which was
11:01
fine I never felt away about that but
11:03
then when I became like reason it was
11:05
like oh this makes sense we should we
11:08
should do this you know what I mean and
11:09
and I gave her a shot at it but it was
11:11
like the the entitlement and everything
11:14
that you know came with that was just so
11:16
overwhelming and it was funny we had a
11:19
birthday party and she came in a
11:21
birthday party and she started calling
11:22
me reason and that was when it was weird
11:24
because I'm like I've been robbed my
11:25
entire life to you yeah right and a
11:27
while all of a sudden in my reason you
11:28
know what I mean I actually talk about
11:29
that on the album It's a song called
11:31
Gang [ __ ] yeah yeah and that's what I'm
11:33
talking about I'm talking about I say on
11:35
the album brother because I didn't want
11:37
to just blast her but well it's out
11:39
there now but yeah it's like it was just
11:41
it was an eye-opener for me you know
11:43
what I mean it was just like wow like
11:44
I'm now rob you don't I mean I'm now
11:46
reasoning you don't call me Rob all of a
11:48
sudden like I'm your your rapper cousin
11:50
and not your little cousin that you've
11:52
been knowing since you know what I mean
11:53
I was born so it happens but luckily I
11:56
am blessed with a lot of close people
11:57
around me that have not treated me like
12:00
no type of different at all I love the
12:02
circle I'm around for real bro what's
12:04
your waves dude your waves have been
12:07
consistent since 2017. the familiarity
12:10
you know
12:13
you think he looked like LeBron
12:16
LeBron got the fake the fake piece
12:22
[Music]
12:31
he's a shout out
12:34
better get that brown business yeah on
12:37
everything how's your business Acumen
12:39
yeah how's that going uh now that's
12:41
going good uh for me I went to college
12:43
before I got signed so business-wise I
12:45
was always kind of aware of what I was
12:47
stepping into and I always knew like I'm
12:49
one of them people I don't I don't come
12:50
into any business situation thinking
12:52
that I deserve everything I I assess you
12:55
know what where I'm at what leverage I
12:57
have different things like that and I'm
12:59
aware of what I do deserve and also what
13:01
like we can you know ask for a bargain
13:03
form what not so I'm very aware in that
13:05
sense
13:06
um there's some things that I've had to
13:07
bite the bullet on because it was just
13:09
too early for me but it's a great
13:10
opportunity yeah other things that I got
13:11
the better you know the betterment of
13:12
the situation you know what I find
13:14
interesting because
13:16
let's talk about TDE yeah we won't go
13:18
down that route there yeah everybody
13:20
been taking you down
13:22
um because obviously if you read the
13:24
headlines there's been some
13:25
conversations you would move some
13:26
friction yeah yeah frustrations that are
13:28
common
13:29
yeah right these frustrations are common
13:32
it ain't a TDE thing yeah it ain't a
13:34
reason thing this is just the nature of
13:36
the business it happens
13:38
it's a business thing and I always
13:41
wonder uh I always feel like
13:44
um as we started to evolve and mature in
13:47
business in this culture culture and
13:49
business it could be two different one
13:51
thousand dollars yeah we have to learn
13:52
to adjust
13:54
um when we're not properly aligned and
13:56
so what I see what I've been seeing
13:58
lately is folks asking you about the
14:01
friction yeah yeah I want to ask you
14:03
about the resolution yeah yeah how do
14:06
you how did how did utde uh as an artist
14:11
as a company how do you see y'all moving
14:14
forward with resolution what kind of
14:16
things have y'all been talking about and
14:18
what is your approach to this yeah
14:19
because that's your response no for sure
14:21
yeah sure yeah um for us it was it was a
14:23
it was a nasty situation but um when I
14:26
talked to top when I talked to move
14:27
first we just got on the same Baseline
14:29
as far as
14:30
respected a situation like let's get the
14:32
personal conversations out the way that
14:34
way we can mend that and be able to have
14:36
a good relationship moving forward and
14:38
talking and then
14:39
um the biggest thing after that was you
14:41
know top cares about his artist the
14:42
artist happiness is the most important
14:44
thing for him so it was one of those
14:46
things where you know if if there's a
14:48
situation where you stay or you go
14:49
whatever I just want you to be happy I'm
14:51
gonna make sure that that's the
14:52
situation but let's just get through the
14:53
album roll out so Tom's biggest thing
14:55
was don't worry about the resolution
14:57
right now let's get to the rollout
14:58
because this music is incredible we
15:00
don't want to take away from what the
15:02
music is like let's get that done let's
15:04
get the torn done let's get all of that
15:05
done and then we can come back and
15:07
figure that part out and whatnot and I
15:08
respect type a lot for that because you
15:11
know it was something that I worked on
15:12
this album for three years yeah and it's
15:13
the week of and I'm like damn now my
15:15
whole situation is about this and not
15:18
these songs that I put together for you
15:19
know this entire time but yeah but I I
15:22
love and respect top he's always been
15:24
the same person regardless and you know
15:27
the fact that he cares about my
15:29
happiness and us just being on the same
15:30
page moving forward is all I can ask
15:33
about so yeah and I wanted you to I
15:35
wanted to tap into that briefly yeah
15:37
because we as a culture have to be
15:40
um I think open-minded and um evolved
15:43
enough uh to not just always focus on
15:47
the friction yeah it's there we could
15:49
talk about it but let's find a
15:50
resolution yeah let's start thinking
15:52
bigger yeah because some of these issues
15:54
are 30 40 years old and we're handling
15:57
them the same way same way we haven't
15:59
changed how we handle these these issues
16:01
you know what I mean and in some cases
16:02
you can even argue that some of these
16:04
issues have gotten worse yeah
16:06
um uh that's what I've spoken about a
16:08
lot is like you know just because this
16:10
is the way that the industry is doesn't
16:11
mean it has to be you know what I mean
16:13
we can find ways to do it in a different
16:15
way and that's kind of what all I'm all
16:17
about is is the just because the mode is
16:19
there don't mean that that mode doesn't
16:21
need to be broken enough to do something
16:22
else you know so yeah I love this reason
16:25
is here reason
16:26
TDE yes yes and we wear that with pride
16:30
wear with the most pride that is a
16:32
magnificent platform a label that has
16:35
changed lives and and shifted culture
16:38
yeah especially on the west coast man
16:40
great greatest uh hip-hop label in my
16:43
opinion like very greatest hip-hop level
16:45
label of all time C arson yeah C arson
16:48
Carson in the house Carson in the house
16:50
shout out to uh who's some cars uh solo
16:53
shout out to solo yeah
17:01
we got a lot going on in Carson man we
17:04
got actors we got athletes we got a lot
17:06
of stuff going on we got a lot of stuff
17:07
going on who uh I want to talk about
17:10
some of these amazing songs when I
17:11
listened to your album yeah portraits I
17:14
I've been through Carson I've been in
17:16
Kentucky through parties and cars yeah
17:19
you know events I feel like I'm in
17:22
Carson thank you that was the goal the
17:24
goal was for it to feel like you were
17:26
driving down I remember when I listened
17:28
to good kid Mad City and I remember
17:29
literally feeling like I was in concert
17:32
like it was at a point in the album
17:34
where I was like yo this is scary
17:35
especially because I was out of state of
17:36
the time and that's what I was hoping
17:39
for for this album is how can I take
17:41
people
17:42
exactly to where I grew up you know what
17:44
I mean like we got to use people that
17:47
got the vernacular that sound like they
17:49
from where I'm from they got the same
17:50
slang and everything so no I appreciate
17:53
that oh no man it's a great album we
17:55
played the song Too Much in in the
17:58
parentheses when you see this song
18:00
citizens and all the things he was
18:01
talking about it says Mel email when I
18:04
first saw the song I was like oh [ __ ]
18:05
Mellie Mills he got a feature with
18:07
hip-hop50 I thought you know I thought
18:09
you know oh he got me yo but it had
18:11
nothing to do with the rapper Milly Mill
18:13
yeah it had nothing to do with the
18:14
rapper Mellie Melia it's it's the homie
18:16
uh Melvin that I grew up with and um we
18:19
were in high school and Melvin was a was
18:20
a top 10 running back in the country he
18:22
was big deal six four two twenty he was
18:25
this is around the time Reggie Bush and
18:26
Lindell white was at USC so they was
18:28
recruiting Melvin to come you know what
18:30
I mean like right after that and um big
18:32
time running back uh he goes to a party
18:35
um with some friends and a cousin
18:36
somebody ends up getting killed at the
18:38
party Melvin ends up getting blamed for
18:40
it even though he didn't do it and he
18:41
knew what happened but you know from
18:43
where we from you can't speak on that
18:45
can't speak on it so he sat in jail for
18:47
a year lost all the scholarships lost
18:49
all the attention and whatnot like
18:51
missed out on the whole year of his life
18:52
until they figured out the case he just
18:54
sat and you know the course family
18:55
didn't have enough money to bail him out
18:57
and the story is twofold it's about
18:59
Melvin and what he went through but it's
19:01
also about how we respond to trauma as a
19:03
black man because the biggest thing is
19:04
at the end of the song I say I talked to
19:06
Melvin on the phone and I asked him how
19:07
it was going he just told me he was fine
19:09
you know what I mean and I know he
19:11
wasn't fine this is a life-changing you
19:13
know situation and whatnot and uh I sent
19:16
it to him before the album came out
19:17
because I didn't want him to like if he
19:19
would have told me to take it off the
19:20
album I would have took it off yeah and
19:22
he was just like thank you for telling
19:23
that story bro like I feel like it
19:25
matters now because when I got out and
19:26
moved on my life it just felt like
19:28
nobody cared like it like that happened
19:30
to me it was the biggest thing for me
19:31
but nobody ever like we just moved on
19:34
you know what I mean and so you know
19:35
shout out to him for being as Brave and
19:37
Crazy as he was to get through that
19:39
situation yeah I don't know about that
19:41
one
19:46
[Music]
19:55
don't do it around me
19:59
another song that stands out to me
20:02
um you better yeah Jesus Take the Wheel
20:04
I love you better especially the second
20:07
verse because you mentioned having
20:10
um black queen fetishes yeah Natural
20:12
Body fetishes yeah and you know as we
20:16
reflected
20:18
Round of Applause for the black queens
20:20
for natural bodies
20:24
we love y'all
20:26
take my highlighter and bring that to
20:29
the Forefront
20:30
um because as we reflect on how hip-hop
20:32
has grown over these 50 years and we
20:35
have made incredible history but we've
20:38
also had like some stumbles that we've
20:40
normalized for sure we've normalized the
20:43
glorification of toxic masculinity you
20:45
know what I mean perpetuating colorism
20:47
specifically amongst women you know the
20:49
objectification for you how has growing
20:54
in this culture changed or assisted in
20:59
how you view women Now versus how you
21:02
did when you first listened to the well
21:04
for me for me it actually hasn't changed
21:06
it I was raised by my mom and my sister
21:07
those are like the strongest women I've
21:09
ever met and salute to them yeah all of
21:11
my you know respect and honor for women
21:14
it comes directly from that and so when
21:16
I say that on the song I genuinely mean
21:18
it like I only date black women
21:21
um and that's not a shout out to anybody
21:22
else
21:23
I only date black women um yeah I don't
21:27
like the the new wave of you know what I
21:29
mean like you know do whatever you want
21:31
I just always tell people make sure you
21:33
safe like I just think that's a lot to
21:35
put on yourself
21:37
um and a lot of risk to take over like
21:39
something that like you can't take with
21:41
you it's just your you know what I mean
21:43
like it's like when it when it's all
21:45
said and done like I have the saying
21:46
that I always say I'd be like when we 68
21:49
none of us gonna look like this you know
21:50
what I'm saying like we are we all gone
21:51
so it's like like to me this is like
21:54
it's it's frivolous in comparison to who
21:56
you actually are as a person but you
21:58
know my biggest thing is I'm not going
21:59
to judge you but just be safe but for me
22:02
that's not that's not my cup of tea I
22:04
like that you like that chocolate yeah
22:08
[Applause]
22:10
but I love that intentionally too yeah
22:12
are you in a relationship now yeah okay
22:14
yeah I thought so because in some other
22:16
layers you mentioned about Temptation
22:18
yeah and having to dodge that yeah
22:20
that's always what are some tactics
22:23
that's not just the case for you know
22:25
male rappers
22:26
males in general tactics is take her
22:30
with you take your lady
22:38
no that's that's smart and that goes
22:41
back to being with someone you have a
22:43
friendship with yeah yeah it has to
22:45
start there
22:46
um it's like if you build a relationship
22:48
with anybody you got to start at the
22:50
friendship level if you jump straight
22:51
into something right away you don't
22:52
really know exactly what you're getting
22:54
yourself into you know what I mean so
22:56
um always I always find it fascinating
22:58
when people have had 10xes by the time
23:01
that they like 30 like like you just
23:03
jump in so fast like and that's the
23:05
reason why you know it probably keeps
23:06
failing so yeah you got to have that
23:08
Baseline reason is here um is that what
23:11
the I don't trust you song is about nah
23:13
so I don't trust you
23:15
yeah I don't trust you is is actually
23:18
about
23:18
um uh when I was in my most toxic space
23:22
in my life I was single and I was just
23:24
like I don't want to have no type of
23:25
connection with nobody but I was still
23:27
treating women incredible because like
23:31
that's how my mom and them raised me so
23:33
I had a lot of situations where women
23:35
were far from me but I'm just like it's
23:36
not that deep and they're like but you
23:38
did this and this and then like you know
23:39
what I mean I'm like because I'm
23:40
supposed to like I don't know you know
23:42
what I'm saying yeah so it's kind of
23:44
along that and talking about me kind of
23:46
like coming into the industry and
23:48
breaking into it and me just being
23:49
focused on that and don't you has an
23:51
incredible part on that record yes this
23:53
is a great song I don't trust you Kalani
23:56
is my my nephew over they just turned
23:58
21. for their reasons he produces beats
24:01
and he's at MC and we were talking about
24:03
your project and he wanted to ask you a
24:05
question gotcha Lonnie light that's his
24:07
MC name lucky like what's the deal
24:09
brother what up king um so I was
24:11
watching uh Take the Wheel video yeah
24:13
and I I wanted to ask you about like the
24:15
the contrast and the message you know
24:17
what I'm saying like yeah you talking
24:19
about Jesus you got a gun on your lap
24:20
you you know what I'm saying I I kind of
24:22
wanted to ask like how are you feeling
24:24
about when you were doing that yeah for
24:25
me Jesus take the wheel and that's what
24:27
I like about this album is even the
24:28
phone records have a purpose behind him
24:30
but Jesus Take the Wheel was about
24:32
um you like wanting peace in your life
24:35
but it's all this chaos around it you
24:37
know what I mean and that's why I'm I'm
24:40
verse I'm speaking to a girl like I need
24:42
an outlet baby bounce that like like why
24:44
are you talking out your mouth Trick
24:45
Baby bounce that like I'm just trying to
24:47
have fun but it's all this chaos around
24:49
me and my life is always chaotic the
24:52
last thing I need is for you to be
24:53
bringing stress to it you know what I
24:55
mean like I feel in danger sometimes
24:57
that's why it's the Glock take a lot but
24:59
Jesus Take the Wheel like ultimately you
25:01
put it in God's hands and you you know
25:02
you hope for the best and prepare for
25:04
the worst you you tap into God's
25:07
religion faith belief a lot how were you
25:09
brought up and what what are your
25:10
thoughts now today yeah so the reason
25:12
why it's happened to it so much is
25:13
because I was brought up shaky with it
25:15
you know I mean I I came up in um the
25:17
first school I was at it was a Catholic
25:19
uh school but I wasn't Catholic we just
25:21
did it because my Pop's got a discount
25:23
on the tuition so he was like are we
25:24
going here
25:27
to like Dodge communion and [ __ ] because
25:29
they're like don't do that like don't do
25:30
he was like but you know they they
25:31
letting the slide on the tuition so just
25:33
keep going but don't like don't drink a
25:35
little grape juice and [ __ ] like that so
25:37
you need the crackers yeah
25:40
I like bacon and whatnot eat the body of
25:43
Christ
25:43
[Music]
25:55
I grew up Christian and then a lot of
25:57
people don't notice um when I went to
25:58
school on the basketball scholarship I
26:00
went to a Christian school but at
26:02
Christian colleges they make you take a
26:05
certain amount of different religious
26:07
courses yeah exactly because it's
26:08
considered a coat if they don't if they
26:10
only push one religion on you it's
26:12
considered a cult so they make you study
26:13
at least five different religions that
26:15
way you now have the freedom around it
26:17
yeah
26:18
yeah and that like like it changed how I
26:21
I was uh religiously because I was like
26:24
wow so all these religions got all of
26:26
this like these like specific things and
26:27
comments the stories are different but
26:29
like the way you live was always like
26:31
there were certain things that was
26:32
always aligned and so you know it made
26:35
me more spiritual than religious it made
26:37
me understand that this is all more
26:39
about how you're supposed to live your
26:41
life you know what I mean you can you
26:43
can pray and you know praying uh praise
26:45
anybody that you want just as long as
26:47
your heart is in the right path and
26:48
whatnot and you living life the correct
26:50
way I think that's the most important
26:51
part of it so yeah yeah yeah yeah
26:56
[Laughter]
26:57
you know the Muppets use the nod and the
26:59
brands at the end of this yeah yeah yeah
27:01
I love this man reason is here yo we're
27:04
fascinated by this because we haven't
27:06
seen this yeah I'm not saying over a
27:08
long overdue conversation overdue
27:09
conversation man thank you thank you
27:12
you've been doing amazing work I found
27:13
out a lot about you on this album too uh
27:16
you know you you over analyze man yeah
27:19
yeah you're overthinker yeah I say that
27:21
in the outro I say I'm the overthinking
27:22
dramatic poster trouble if it's a poster
27:25
child for overthinking it's me like uh
27:27
yeah the longer you let me sit with the
27:28
situation I'ma I'm gonna just keep
27:30
thinking about everything yeah but they
27:32
call that ruminate you're gonna ruminate
27:33
on it right
27:34
um
27:35
has that ever have you ever can you
27:37
think of a time where by doing that you
27:39
got in your own way for sure for sure
27:42
example yeah I've actually done that
27:44
like with like my relationship with Musa
27:46
like it's been times where like like
27:48
maybe me and Musa had a little friction
27:50
and most of the like like he struggles
27:53
to answer the phone everybody knows this
27:55
is not like it and so he won't like
27:57
maybe answer a call or two and now I'm
27:59
over there I'm like damn he don't want
28:00
to answer because you don't want to talk
28:01
and I'm starting to think about all of
28:02
these things and now I'm kind of putting
28:04
myself in a bad space I'm not you know
28:06
creating and whatnot and then I finally
28:08
talked to him he like my bad bro I was
28:10
at the movies with my son
28:21
I was watching the you know this movie
28:24
with my son what's up and I'm like well
28:25
now I feel stupid
28:27
talk to you about what I want to talk to
28:29
you about no more yeah so what have what
28:32
has been like the lesson on how to break
28:34
out of analysis paralysis yeah for me I
28:36
try to take my mind I try to go do
28:38
something else so like whatever is
28:39
bothering me like I always tell myself
28:41
like with everything control what you
28:44
can control so when I'm anxious about
28:45
something I ask myself can I control it
28:47
like you know can I can like even with
28:49
like all these headlines that's been
28:50
breaking out a lot of people think that
28:52
I like that I'm like no that like my
28:54
anxiety be the friction just always
28:57
being tough so I'm like my anxiety has
28:58
been crazy for like the last three weeks
29:00
and I try to just breathe and tell
29:02
myself like can you control can you
29:03
control them printed headlines can you
29:05
control them if you can't like just take
29:07
yourself away from it and do something
29:08
else
29:09
hahaha
29:13
[Applause]
29:17
wait can I ask a question about that
29:19
matter of fact I love the Beats on the
29:21
album and I'm a big fan of just TDE as a
29:23
brand and a label and everything like
29:25
that but yeah I always wonder because
29:26
you're in a position where you know as a
29:28
new artist on a label and things like
29:29
that like how does the beat selection
29:31
happen I know it's different for every
29:32
label depending on who the producers are
29:34
and things like that but do you get a
29:36
pick or do you like hey that one's for
29:37
so and so or is it just open for
29:39
whatever you want to rock on yeah so it
29:40
kind of varies like there are times that
29:42
uh producers pull up and they just drop
29:44
like a 200 pack off and it's like you
29:46
know they'll they'll uh uh shout out to
29:49
Cal Banks he'll a lot of times go
29:51
through those and separate him but like
29:52
oh this sound like it's for reason soul
29:53
and whatnot so you have those times
29:55
where there's a folder and they they're
29:58
separating it but if you go through the
29:59
whole folder it's kind of like first
30:00
come first serve you know what I mean
30:02
but then for me um I really value like
30:05
my uh my relationship with producers so
30:08
on this album specifically that's what I
30:10
wanted to focus on coming from New
30:12
Beginnings is okay let me go outward for
30:15
production and um shout out to Coleman
30:17
uh he's a artist I mean a producer I
30:19
call him Bigfoot because don't nobody
30:21
know who he is but he's on everything
30:22
like all the biggest songs right now
30:24
he's going crazy but like what songs is
30:26
he on um he did uh I think it's called
30:27
95 south for cold uh the intro uh he did
30:30
meltdown for Travis
30:32
um I know um the joint with uh uh Thug
30:35
on there he's been ever like Jack Harlow
30:37
like he's been going crazy and so he
30:40
actually did post production on like my
30:42
entire album so that's like my brother
30:43
that's my dog and so he's super crazy
30:45
with the keys and whatnot um but yeah my
30:47
production on there they are the homies
30:49
though like Coleman Hollywood code Mike
30:50
Hector
30:52
um uh Devin Malik we just signed him to
30:54
the label I can go on and on but all the
30:56
producers I have a personal relationship
30:57
with and um I wanted to do it that way
31:00
that way it wasn't just an exchange I
31:01
didn't want it to be you send me a beat
31:03
not just rap over it like let's build
31:05
this record out together wow when you
31:06
get signed to a label is there like an
31:09
orientation kind of like when someone
31:10
starts their new day at the job and they
31:12
meet everyone
31:13
when do you meet everyone
31:15
everywhere
31:17
station for TDE was a studio session
31:18
with J-Rock and he drank them there a
31:21
whole fifth of Hennessy
31:28
whenever he drunk he starts shaking your
31:31
hands so hard I'm like God damn right
31:35
orientation
31:37
with Jay Rock Jay Rock one of the
31:39
realest Everett Brothers yeah I met him
31:42
in the streets of LA and uh I love
31:44
telling this story and I don't care if I
31:46
told it a million times Heather I met
31:48
him
31:49
I'll be complaining that word
31:54
[Laughter]
31:59
and I was like yo any emc's in L.A I'm
32:03
gonna be on Slauson or something yeah
32:04
I'm from Oakland so I didn't know what I
32:07
was saying that's crazy I'm gonna be on
32:10
Slauson and yeah I was where I want to
32:13
say and boys in the hood with Ice Cube
32:15
and then pulled up in that yeah yeah low
32:17
rider
32:19
whatever that name I don't know and I
32:22
went out there it's just ignorant
32:25
unaware of the situation where I'm from
32:28
Oakland so I'm like I'm just on hip hop
32:29
Community I'll go out there I'm standing
32:31
on the call yo you rap
32:33
UMC
32:39
[Music]
32:43
and guess who popped up Rock walked up
32:46
Rock walked up that's crazy because he
32:49
was way out of pocket in the
32:50
neighborhood I was in
32:51
and he said that I didn't know and
32:54
that's how we met that's crazy and I
32:56
think I recorded them I played him on
32:58
the beat that's fine I think I'm not
33:00
sure this might have been pre-td I'm not
33:02
sure when that was yeah it probably
33:04
wasn't pretty Rockets like like
33:07
the grandfather of not grandfather like
33:10
he oh but like he's he's the boyfriend
33:12
he's the alpha he is literally the
33:13
blueprint TD so it is no like before T
33:17
like that's Rock that's Rock that's
33:19
right uh what about ab soul and he's
33:21
like did you reach out to do everybody
33:23
communicate yeah I got a great
33:24
relationship shout out to soul soul
33:26
literally the day I signed took me under
33:28
his wing like he was just like yo yeah
33:30
you Dylan I'm delamo you Carson I'm
33:32
Carson like I'm right yeah I'm rocking
33:34
with you and he was like you know
33:35
anything he was like I don't know you
33:37
that well but any advice you need you
33:38
know I'm here for you uh he kind of laid
33:41
into me after this last little situation
33:42
so talk like real like like a monk he
33:45
was like he's a reason cuz you can't
33:47
really you know you gotta you know
33:51
you know what I mean so but shout out to
33:52
solo I love solo to death but he reached
33:54
out to you though yeah yeah no that's
33:56
that's like my big brother and um I I
33:58
looked to him for a lot of guys I hit
33:59
him up
34:00
um all the time when I'm asking him like
34:01
yo should I do this like you know should
34:03
I do that he actually
34:04
um is the one that told me to go back in
34:06
that post-production on the album I
34:07
played him the entire album
34:09
um and he was like this album is really
34:10
dope but it's missing those you know
34:12
intertwining pieces and whatnot and he
34:14
was like you know I don't know who you
34:15
gonna have do it but you should find
34:16
somebody and that was when I reached out
34:17
to Coleman and we went back and added to
34:19
the entire album absolutely hey man shut
34:22
up solo man don't be out there [ __ ]
34:24
up the brand reason
34:26
TD argue behind closed doors Michael
34:30
Carson man that's my dog I love it man
34:33
um we got Jordan on the line for
34:35
Pennsylvania Jordan what up what up
34:36
Jordan yay what's up what's up what's up
34:39
this is Jordan from Oxford Pennsylvania
34:41
calling
34:42
um big fan of the show first time call
34:45
along we got a first time caller
34:50
appreciate I appreciate that time in the
34:53
morning my question's a reason man I'll
34:56
be listening to this album really
34:58
getting into it and my favorite song on
35:00
there is a broken winter break yeah I
35:03
love the storytelling on there so my
35:05
question is is that story true on what
35:09
happened and what what was the result of
35:11
that story what's the story yeah thank
35:13
you bro first off for listening um uh
35:16
broken winter break is about uh it is
35:18
true it's my home my homeboy came home
35:20
from winter break and a lot of times
35:21
when you when you go off to school on a
35:23
scholarship or whatever the case may be
35:24
you enter a different world and then
35:26
when you come back
35:27
um things are still the same you know
35:29
what I'm saying and so my homeboy came
35:30
back he ended up getting robbed and but
35:33
now he's a different person than he was
35:34
when he left and so he's facing the
35:36
pressures of feeling like he gotta get
35:38
get back but he really don't want to
35:40
it's not really that big of a deal for
35:42
him but the friends that he has around
35:43
him is pressure him pressuring him to do
35:45
that so it's a true story the only thing
35:47
that was added in that story is that he
35:49
doesn't have a little brother but um uh
35:51
like I said I like all my stories
35:52
twofold so I said the biggest thing is
35:54
they forgot the little brother was
35:56
sitting there on that porch because
35:57
while they're doing all of this and
35:58
talking and politicking and talking
35:59
about going out and doing this to this
36:01
person the little brother is absorbing
36:02
all of that and becoming that person so
36:04
I wanted to add that perspective to it
36:06
just as a kind of like a tidbit of
36:09
understand who you're influencing when
36:11
you're making these decisions so yeah
36:12
everything in that story was true
36:13
outside of the little brother and um
36:15
ultimately he didn't go do nothing he
36:17
ended up just you know getting out of
36:19
the situation and going back to school
36:20
he didn't you know go retaliate or
36:22
nothing like that yeah that was a
36:23
message for him yeah right for sure you
36:26
don't want to be here keep moving
36:27
forward hey Jordan great question we
36:29
appreciate you you're a super citizen
36:31
brother
36:31
hey man let's give a round of applause
36:34
for reason man this dude got two degrees
36:37
congrats they've got two college degrees
36:39
Yeah man
36:40
[ __ ] I put in more work than you rappers
36:44
y'all didn't need a degree to write
36:46
those whack Rhymes
36:48
that's why your Rhymes might be whack
36:51
you need a degree yeah you gotta go get
36:52
one
36:53
read [ __ ] we had a eighty
36:56
thousand dollars
37:02
[Laughter]
37:07
for the last few years I've been
37:09
managing my responses so yeah yeah my
37:12
real true friends know I'll be up here
37:14
faking it
37:15
um
37:19
[ __ ] them I got reason up here man
37:22
right working 80k 80 000 job and was
37:26
still broke yes yes still broke still
37:28
broke yeah he talks about that and um
37:31
with song Too Much
37:34
invested that money part of the reason
37:37
why he was broke and to himself yeah I
37:40
put everything into the music every
37:41
single check I got and all of this is
37:44
because at some point in his life he
37:47
felt I got what it takes to be a great
37:50
artist yeah right
37:52
and he even stood to test the time
37:55
he went through a few obstacles a few
37:57
training courses he even went through
37:59
what we call pre-season
38:02
you know what us here at Sway in the
38:04
Morning yeah because this is the big
38:06
stage
38:08
this is the one that counts that part
38:10
though I feel that count but this is the
38:13
Apex thank you reason to the Apex for
38:15
sure when you are educated
38:19
and you read you use other words you use
38:22
other words and you have broader
38:24
comprehension yeah and you see the
38:26
bigger picture
38:28
sometimes we get stuck right we get
38:31
stagnant in our conversations we you see
38:34
you've been talking about the same [ __ ]
38:36
for three weeks man how many times you
38:38
got to answer this question
38:39
we get stagnant we see the trees but
38:43
what we don't see yeah the Forest right
38:46
and so I want to say congratulations to
38:49
you this is an amazing album It's called
38:51
porches thank you thank you I want the
38:53
citizens to go out and all support this
38:55
this is something you can listen to with
38:57
your kids and talk to them about things
38:59
as well you know and he's done an
39:01
excellent job weren't you on the Black
39:02
Panther soundtrack yes yes
39:05
on the Black Panther soundtrack do you
39:08
work with dreamville you even been on
39:10
Sway in the Morning yeah come on but the
39:12
one thing you ain't did you haven't been
39:15
in the volleyball
39:17
[Music]
39:18
my fingers reason
39:21
five fingers yeah man we could have
39:23
started with this
39:24
shot we could have started with this so
39:27
I've been waiting I've been waiting I've
39:28
been waiting to come up here for a
39:29
minute that's why I told you I got to do
39:30
the Five Fingers of Death I'm not gonna
39:31
just rap for a minute 30 like these
39:33
other [ __ ] do I like it come on come
39:35
in gunning but I needed them to hear
39:37
your story yeah yeah not for sure yeah
39:39
yeah I want to make sure you were not
39:41
nervous you know and that anxiety you'd
39:43
be suffering from
39:46
I wanted to make sure that I didn't get
39:47
in the way shall we look
39:50
a brave soul has entered the arena
39:54
seeking to test their lyrical abilities
40:01
[Music]
40:04
five finger freestyle challenge
40:09
45 reason tdb drop a beat on them
40:14
yeah yeah yeah
40:16
[Music]
40:20
so
40:22
look chat
40:24
sway that's how I planned it write a
40:26
bunch of lines ironic get up my
40:27
standards the time it took me flying
40:29
they tripping look where I landed Latina
40:31
model thick giving head teaching me
40:32
Spanish buenos dias while I was on here
40:34
ain't no need to panic they've been
40:35
sitting there sleeping on Mamas and I
40:37
can't stand it laid the foundation for
40:39
crossing [ __ ] I might have bent over
40:40
backwards to do with this time that I
40:42
fixed my Prosper pressure sitting on me
40:43
snug so they gonna remember me like
40:45
handshakes hugs like yeah let me start
40:47
my buzz Top Dog middle child racing
40:49
through my blood barely notice all the
40:51
hate I've been too focused on the love
40:52
I've been working in the shows couple
40:54
rap [ __ ] that's mad that I [ __ ] they
40:55
[ __ ] I'm a part I was blown thought
40:57
that we was bros begging me to [ __ ]
41:00
throwing the [ __ ] at me it was probably
41:01
never your way leaks in your persona
41:03
YouTube focus on the whole way Gina
41:05
cosign this [ __ ] pressure I can't fall
41:07
away one and not the two I don't triple
41:09
what I'm worth why they was worried
41:10
about they foes drink a fifth and then
41:11
I'm going away ghetto when he left nah I
41:14
can't live without it that [ __ ] DNA has
41:15
sent me to the stories from them Fields
41:17
selling work to build he was robbed but
41:19
ain't give it up Demar Hamlin [ __ ]
41:21
almost died over them bills wait Top Dog
41:23
top low top bills top [ __ ] talking
41:26
really turn you [ __ ] training get your
41:28
top pick Rhys here Bigfoot Sasquatch
41:30
Loch Ness [ __ ] 12 girl I'm the only
41:32
[ __ ] they ain't shot [ __ ] little [ __ ]
41:34
stealing their pants like they shoplift
41:36
Coke flow spit create a key like a
41:38
locksmith Audi all electric that's big
41:40
we come from nothing since I was a
41:42
school boy they only knew me from them
41:44
buckets wait ghetto that's sending me
41:46
tired of being slept on that [ __ ] gonna
41:47
kill me literally get into that
41:49
eventually me and ghost got symmetry
41:51
code Drake and Kendrick so you don't
41:53
treat me identical you losing your
41:54
identity a couple of my old hoes hate me
41:57
because I shoot them she should thank me
41:58
Russell Wilson I don't raise your little
42:00
future gave him good dick and some
42:02
status been in perspective I done grown
42:04
above them hoes I gotta be more
42:05
selective too many rappers dying we
42:07
gotta be more protective my [ __ ]
42:09
getting strong that gotta be why we
42:11
flexing see the way you treat your team
42:13
same way you [ __ ] treat your Queens
42:15
boo boo look look imma wear my influence
42:18
know the power of my words my pin
42:19
controlling these [ __ ] that's your
42:21
Voodoo crazy look my aura all authentic
42:23
persona Brock percentage think I'm one
42:25
of you [ __ ] got me Twisted on the dead
42:27
homies
42:28
yeah look on the dead homies we having
42:31
fun with this [ __ ] look
42:33
I don't give a [ __ ] about the politics
42:35
and rap My [ __ ] My [ __ ] [ __ ] died
42:37
and he ain't never coming back my [ __ ]
42:38
on the [ __ ] names by running hard and
42:40
lapping [ __ ] up chrishan Rock a big gap
42:43
in the front look I'm a West wavy [ __ ]
42:45
I can fly without flying get sex without
42:47
buying I get rich without dying made so
42:49
much last [ __ ] that I can save without
42:51
trying I'd have been through so much
42:52
[ __ ] that I could spit without lying
42:54
look please when debating who the best
42:56
[ __ ] several things drug addicts rapping
42:58
my [ __ ] methamphetamine take shots let
43:01
them squeeze brush it off had a steam
43:03
dirty flow beat Simone never clean never
43:05
clean I'm joking Queen honestly y'all
43:07
drugs for dying extra they keep
43:08
beautiful and sexy on mamas baby you
43:10
pressure plus it's too much division we
43:12
should all come Build Together
43:13
forgiveness rather be golden from hard
43:15
work in my ethics
43:24
[Music]
43:28
still selling Souls [ __ ] rap about
43:31
struggle when they in Better Homes lead
43:33
the youth to violence and drugs to sell
43:34
a song I see the path that you walk in
43:36
just think it's better roads all you
43:38
gotta love in my [ __ ] [ __ ] for the field
43:40
all this bottled up emotions really need
43:42
to pop the seal meet a fan take a flick
43:44
change his life off for real all these
43:46
perks in my life and I ain't never pop
43:48
the pills
43:49
like how you [ __ ] forget the work like
43:51
how you come to the party but you forget
43:53
you forgot your beginners can't be role
43:55
models to fans but they pay for your
43:57
whips driven to pay for your ice Bliss
43:59
and you [ __ ] got me and all change
44:01
your whole soul for a music catalog or
44:03
change your whole world just to kick it
44:05
with the Stars the comments from you
44:07
[ __ ] seem slanted but most of these
44:08
against planted so it's branded Jordan
44:10
got away with murder and the least you
44:12
could do is not push this gangster [ __ ]
44:13
further when mothers out here hurting by
44:15
me Coco Jones can't help but I get to
44:17
flirting it was never doubting me can't
44:19
help but if I was certain real
44:24
home stretch
44:26
I want to also shout out all the artist
44:28
piece I'm rapping on these [ __ ] as
44:29
ghosts to me you feel me j.i.d bus dot
44:31
Drake uh 50 50. one of my favorites all
44:34
the time and [ __ ] so yeah let's wrap
44:36
this up all right yeah
44:38
[Music]
44:45
little [ __ ] fighting and scrapping do
44:48
[ __ ] The Humble way show respect after
44:49
the fade make sure my mother's safe
44:51
might retaliate if I do too much and he
44:53
fill away drive by ducking them bullets
44:55
that's why I [ __ ] with sway I don't
44:57
swayed so much in my lifetime pressures
44:58
of a black man Precious on the front
45:00
line pressure on the family traditions
45:02
from the colors of them gang signs we
45:04
ain't had no cameras now the murders on
45:05
our timeline where you from cause a hood
45:07
name My Only Lifeline I'm scared that if
45:09
I say it they make known from the wrong
45:11
side and I said I can't sleep at all
45:12
pray to God fear not lost his cousin
45:15
right in front of eyes like tear drops
45:16
then tears drop tragic storm and how you
45:19
lose his life at night not a home family
45:21
morning High carry all this trauma still
45:23
expected to be great how my sins always
45:25
big Matt that I can't keep my faith I'm
45:27
[ __ ] all these [ __ ] man my girl
45:28
all in my face I'm actually draw
45:30
conclusions I'm the one that left the
45:31
trace been too open I need closure [ __ ]
45:33
you open I need closure she built
45:34
different toxic Traders always thinking
45:36
I can mold and I've been throwing stones
45:37
at me know I need to be I've been closed
45:40
off Frozen feel this world is even
45:41
colder I've been surprised I ain't
45:43
stumble over words yet knew I was toxic
45:46
from my third ex the Shadow's big
45:48
they're surrounding [ __ ] I'ma goat in
45:50
this group just ain't been heard yet I'm
45:52
surprised I ain't stumble over words yet
45:54
yeah but I was toxic for my third ex the
45:58
shadow is Big that surround a [ __ ] I'm
46:00
a goat in this group just ain't been
46:01
hers yet thank you sway that is a
46:03
[ __ ] dream come true
46:06
my dog my dog my [ __ ]
46:12
[Applause]
46:18
wow
46:20
that's literally a bucket list thing for
46:23
me that's a dream come true I can't tell
46:24
you bro
46:27
um wow I got mother I got chills right
46:30
now oh no this is this is yeah this is
46:32
something else this is a bucket list
46:34
moment this is a bucket list moment for
46:36
me I've been thinking about doing this
46:37
[ __ ] for the longest that's why I told
46:39
you out there I was like this [ __ ] is so
46:41
long overdue I was I was like I hope you
46:43
ain't mad at me because I'm about to rap
46:44
for five minutes like I've been waiting
46:45
I've been waiting
46:47
yeah I'm like I hope you ain't mad at me
46:50
cause I'm about to rapping five I've
46:51
been waiting on this [ __ ] too long for
46:53
real no not not only am I not mad I'm
46:56
appreciative love of of your passion and
47:00
your commitment to this culture to your
47:03
craft but to this culture on a larger
47:05
level these are the moments that make me
47:07
want to be a part of this culture thank
47:09
you this feels the same way I felt yeah
47:12
when Biggie wrapped on our show that's
47:14
love this feels the same way I felt when
47:16
[ __ ] wrapped on our show nice wrapped
47:19
on our show when Kendrick wrapped on our
47:21
show loved the same feeling man and so
47:24
this [ __ ] right here reason wow
47:29
is a reason you should quit rapping
47:33
that's why his name is reason wow yeah
47:36
man talk to him
47:39
[Music]
47:44
so I'm here were you ready to rap that
47:46
part come here when you practice and
47:48
your skills are up don't matter to me if
47:51
you don't come no more LL rapped on this
47:54
show that reason wrapped on this song
47:56
yeah yeah yeah yeah
47:59
if you are passionate and you gotta love
48:01
or you want to push this culture forward
48:03
and you love to rap and talk about your
48:05
Artistry and and Evolve come on up here
48:09
practice it come on up let's have fun
48:11
this is hip-hop give it up for reasons
48:13
though
48:15
[Applause]
48:21
we have arguments and fights with him
48:24
yeah I mostly lead them on reason but
48:26
it's okay but a bar needs to be set when
48:29
you come certain places I agree we had a
48:31
call or call here today and say their
48:33
son just got into Harvard on a full
48:35
scholarship
48:37
they had to put in the work to get to
48:38
that point that's a bar when you hear
48:40
certain things you just can't show up
48:43
you got to be ready people should watch
48:45
this yeah honestly you set a bar not
48:49
many people have come in here and set
48:51
bars you know you you said a bar Saha
48:54
said a bar yeah
49:00
there's people even King King the other
49:04
day with um with a king hoodie King
49:06
hoodie from with John Baptiste King
49:09
streets
49:10
Del P certain people that's what they
49:13
said you have set a bar thank you you
49:17
think yo Jersey is being lifted up right
49:21
now for Five Fingers of Death but we
49:23
don't call it death no more before the
49:25
five fingers
49:34
yeah shout out to Lupe that's one of my
49:36
favorite
49:40
I was gonna say just to add on to what
49:42
Heather was saying they should watch
49:43
this and watch your video from South by
49:45
Southwest to see that you were ready
49:47
back then yeah it wasn't just like you
49:49
did work like behind us like you were
49:52
ready then and you were even more ready
49:53
now thank you bro I appreciate that yeah
49:55
hey man
49:56
you dope man get that man a round of
49:58
applause
50:00
I'll be taking pictures
50:10
I'm respecting because what you did
50:14
chose tells me just like that young man
50:17
from yesterday that Drummer Boy up KP
50:19
was his name uh yeah KP from Southwest
50:22
Philly got you reason like Sway and I
50:25
have we came into this industry for me
50:27
in 1990 yeah I've seen a lot
50:31
and there's certain artists that come up
50:33
here I know that you working when you
50:36
don't feel like working I know that you
50:38
working and writing when everybody sleep
50:39
your whole team tie it you try you got
50:42
other [ __ ] going on
50:44
that is something else that what he just
50:46
did it's something else there's certain
50:48
people there's very few that do it so I
50:50
respect it it's not even I just have an
50:52
ultimate respect for what you did and I
50:54
was there like DB said when you first
50:56
started and then to see that growth and
50:58
that work you putting in behind the
51:00
scenes that's crazy to me I just respect
51:02
it all right thank you and for the bar
51:04
conversation it's like you know y'all
51:06
y'all to me y'all set this bro I don't
51:09
understand how people come up here and
51:10
not want to be I'm being digital early I
51:13
don't understand how people come in you
51:14
know I mean they're on that type of time
51:15
like I'm in the hotel room going over it
51:17
in my you know what I mean because it's
51:18
this is to me like the these are the
51:21
reasons why I started doing music
51:23
there's certain things that I grew up on
51:24
and I'm like I want to do that you know
51:26
what I mean like I want to do that you
51:28
know all of it is dope the show the
51:30
show's as cool the fans is cool and
51:31
whatnot but there's just certain
51:32
specific things that's it's Priceless to
51:34
me you know what I mean and I'm not I'm
51:36
not slacking on none of that not at all
51:38
man this is reason right here brother
51:39
I'm gonna tell you this is in my top
51:42
list right here for I think
51:46
feeling sorry for people and saying oh
51:49
man just come on up man I'm gonna give
51:51
you a shot
51:52
we gotta sit here then the video come
51:56
out and then comments be like Heather BB
51:58
giving people the stink face they suck
52:00
like I understand yeah
52:19
that's right
52:29
you want them to keep keep pushing bro
52:31
yeah let me tell you I'm on Heather
52:32
B-side though
52:36
push
52:38
him to get here yeah you got a few stops
52:41
to make first not here yeah now that's a
52:43
fact you'll be practicing here my Gina
52:45
that's crazy to practice
52:48
Yeah
52:50
that's crazy and we've seen some
52:52
horrible performance you got to take
52:53
that to the Community College you got to
52:56
start there
53:00
telling everything I'm snitching I'm
53:02
snitching I'm doing the opposite of your
53:03
man this way
53:06
got him bother the videographers and
53:08
create surgery on the videos
53:27
[Laughter]
53:36
[Laughter]
53:41
[Music]
53:48
[Laughter]
53:58
out of here I gotta go home
54:03
yo my man I just appreciate you rapping
54:07
not me
54:08
let me put the sunnies on
54:12
go home
54:15
and [ __ ] your mans that be with you for
54:18
telling you that [ __ ] is
54:21
over here
54:29
okay man yo check out yo check out the
54:32
beach she about to go to Urban view yeah
54:34
soul food Thursday we doing recipes I
54:36
got recipes
54:38
how you going through that to recipes
54:40
I'm cooking channel 126 be up we up
54:44
today after happy hour whb yeah for your
54:47
reason yo citizens hip-hop
54:52
Lisa start protecting our folks the ones
54:54
that are making the difference that are
54:56
impactful let's not just tear them down
54:58
let's not go for that low-hanging fruit
55:00
every single time if you're gonna go for
55:03
the low-hanging fruit make sure you you
55:05
include some vegetables and some
55:07
[ __ ] caviar or something you
55:09
know give it some balance media stop
55:12
being one trick ponies
55:15
put some care into this [ __ ] that part
55:17
care about it damn it and you will ask
55:21
other questions
55:22
and you don't have to repeat the
55:23
questions that your peer asked that part
55:26
that you think is a great question
55:28
that's been answered already
55:30
because it's controversial and you
55:32
hoping your metrics rise up why did you
55:34
choose the name reason that type of [ __ ]
55:42
[Laughter]
55:47
whatever the questions are man let's
55:49
let's just make sure we rise to the
55:51
occasion of the art and that's what a
55:53
person like you make sure you sitting in
55:56
the right spaces because there's so much
55:58
to celebrate about what you're putting
56:00
and what you're creating and we
56:01
witnessed that today that Five Fingers
56:03
of Death excuse me that five fingers was
56:06
amazing bro thank you bro well you
56:08
killed it so technically it was the five
56:09
fingers you murdered that
56:14
new album is called purchase yo thank
56:17
you brother for coming by thank you bro
56:19
it's an honor absolute in the porch
56:22
to me metaphorically is where you see
56:25
and learn about the world exactly right
56:28
exactly yeah show environment everything
56:29
that you pick up is is off the the
56:32
metaphorical porch absolutely you're a
56:34
deep niggasway
56:39
I think all right shout out to your team
56:42
your fellas Rico my dog Miko Mika dog J
56:46
yeah okay cool man um shout out to them
56:48
shout out to tte man uh can we get some
56:50
more TDE sweaters hoodies like merch I'm
56:52
gonna put it in the order but all I can
56:54
do is put in the order yeah Tom got to
56:56
push that button until top I said what
56:58
up yeah I definitely will okay tell
56:59
punch
57:00
to come up here and spit bars stop
57:02
hiding yeah punch for sure gotta come up
57:04
here stop hiding punch they don't count
57:06
punch don't text us nothing quit sending
57:08
it to Rob Martin come on up brother put
57:10
it to the test reason you're awesome
57:12
thank you for coming by we're happy for
57:14
you okay uh we'll be back tomorrow
57:16
citizens anything you want to send
57:17
closing nah just
#Arts & Entertainment