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Anheuser-Busch has long touted itself as the king of beers, and you could say they're back on top
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The company is claiming bragging rights in the beer business, as its popular Michelob Ultra is now number one in sales in America
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Michelob Ultra overtook Modelo for the top spot, according to data provided by technology platform
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Circana, which tracks packaged goods sales. Circana calling Michelobra a standout in the
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industry with no signs of slowing down. Hi. Impressive carrying skills, right
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The top billing marks a big turnaround for Anheuser-Busch, which suffered from consumer backlash in 2023 after launching a campaign for Bud Light
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centered on transgender influencer Dylan Mulvaney. Some conservative groups and beer drinkers initiated a boycott
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Sales then plummeted, knocking Bud Light out of the top spot and clearing the way for Modelo's rise
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But Modelo also recently ran into headwinds. Its parent company, Constellation, sells a lot of its beer to the Hispanic consumer
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The company believes its falling beer sales are directly related to President Trump's crackdown on immigration
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which has led to fewer customer trips to the grocery store and, as a result, fewer beer sales of Modelo as well as its other brand, Corona
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Anheuser-Busch is now looking to capitalize on its momentum by branching out to the non-alcoholic crowd with its recent launch of Michelob Ultra Zero
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