0:00
What used to be a niche interest is now a global phenomenon, and Netflix is betting big
0:06
As more viewers around the world dive into anime, from first-time watchers to longtime fans
0:12
the streaming giant is expanding its lineup. At Anime Expo in Los Angeles, Netflix unveiled a stack of new titles
0:23
including first looks from Sakamoto Days. A handful of trash won't do you any good against..
0:30
My Melody and Kiromi, two characters from Sanrio's Hello Kitty universe... So you really are hiding something! After her
0:42
Plus a sequel to Cyberpunk Edgerunners, all part of Netflix's growing anime collection
0:49
Netflix already has a vast collection of anime titles, and it's to keep up with the growing number of watchers of the genre
0:56
Once dominated by Crunchyroll, anime viewing is now spreading across major streaming platforms
1:02
According to The Hollywood Reporter, Netflix is leaning into the genre's global growth across regions and demographics
1:09
In fact, Netflix's anime strategy has been in the works for years
1:13
A 2017 article from The Verge revealed the streamer planned to spend $8 billion on anime content
1:19
and it could be paying off. Parent ytics reports Netflix earned more revenue from anime content than Crunchyroll, nearly a billion more in fact
1:28
Netflix says more than 50% of its subscribers now watch anime, and that's over 150 million households, triple the number from just five years ago
1:38
A few titles are already streaming on Netflix. The next big drops include Leviathan landing July 10th with Sakamoto Days and My Melody and Kiromi coming later this month
1:48
For more entertainment news, head over to our app or san.com. I'm Kennedy Felton with Straight Arrow News