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Games Workshop's Scaventide is facing unexpected challenges
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The CEO's bold claim that they would mostly sell out of all new releases has not materialized
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leaving many wondering what went wrong. Nearly two weeks after its pre-order launch, Scaventide boxes remain available on Games
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Workshop's web store, a stark contrast to the usual frenzy surrounding new releases
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Initial sales figures from stores paint a grim picture, with many reporting sluggish sales
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Several factors contribute to Scaventide's poor performance. The current economic climate has made consumers more cautious with their spending
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At $265, Scaventide is one of the most expensive launch sets from Games Workshop to date, a
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tough sell in these times. The Age of Sigmar player base is also experiencing fragmentation due to the release of Warhammer
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The Old World, dividing player interest and investment. Additionally, the community is still wary after the overhyped Dominion starter set
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which didn't quite meet expectations. In response to lagging sales, Games Workshop is putting pressure on stores to order more Scaventide
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Sales representatives are aggressively pushing retailers to increase their orders, even tying
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return policies for outdated Battletomes to new Scaventide orders. Games Workshop has also reportedly paid a popular Battle Report channel to create Age
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of Sigmar content, aiming to drum up excitement. However, this strategy could raise questions about transparency and compliance with advertising guidelines
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Looking ahead, Scaventide may end up in liquidation, with discounted boxes appearing on platforms
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like Amazon and eBay. It's also likely to be used as prize giveaways at major gaming events, similar to what happened
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with unsold Dominion box sets back in 2021. For potential buyers, patience might pay off
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While supporting local game stores is important, waiting could lead to better deals in the future
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This box is likely to be readily available for years to come, potentially at much lower prices
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The struggles of Scaventide serve as a reminder that even industry giants can stumble
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Economic pressures, high prices, community fragmentation, and past marketing missteps have all played a role in its slow start
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What do you think about how Games Workshop is handling the Scaventide release
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Let us know in the comments, and don't forget to follow us for more great Warhammer content
