The End of Forge World: Games Workshop's Rebranding Shift

Forge World has quietly faded away as Games Workshop re-branded it into something entirely

different. This change marks the end of an era for many hobbyists and collectors

Forge World has long been renowned for producing highly detailed and specialized models

holding a special place in the hearts of Warhammer players worldwide. The process of integrating Forge World into the main Games Workshop brand has been gradual

In 2020, Games Workshop began focusing more on Horus Heresy Age of Darkness

hinting at upcoming changes. By 2021, the company had built a new warehouse under the

Games Workshop banner, signaling a step towards absorbing Forge World back into the main company

In 2022, the re-branding of Horus Heresy resin products became more apparent

Packaging, product listings, and marketing copy began referring to these items simply

as detailed resin pieces, moving away from the Forge World branding. The most significant change came in 2023 with the launch of the new Warhammer website

This new site combines Games Workshop and Forge World products into a single platform

Notably, the term Forge World has been completely removed from product listings

Instead, these items are now referred to as 15-plus expert kits. Games Workshop has confirmed this re-branding in an FAQ released after the new website launch

The iconic Forge World branding, including the distinctive cog skull logo, has been replaced with simple expert product labeling on packaging

The re-branding to expert kits suggests a focus on the high level of skill and detail

associated with these products, which is understandable. For longtime fans, this change may be bittersweet. However

it represents Games Workshop's effort to create a more unified brand experience

The company aims to provide a one-stop online shop for all Warhammer products

including miniatures, rules, paints, and even black library novels. The time of Forge World may have ended, but the age of expert kits has just begun

This transition reflects the evolving nature of the hobby and Games Workshop's vision for its future

What do you think about how Games Workshop has handled the end of Forge World

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