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The End of Forge World: Games Workshop's Rebranding Shift
Jul 13, 2024
Games Workshop rebranded the iconic Forge World into a new line of Expert Kits, marking the end of an era for Warhammer hobbyists and collectors.
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Forge World has quietly faded away as Games Workshop re-branded it into something entirely
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different. This change marks the end of an era for many hobbyists and collectors
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Forge World has long been renowned for producing highly detailed and specialized models
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holding a special place in the hearts of Warhammer players worldwide. The process of integrating Forge World into the main Games Workshop brand has been gradual
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In 2020, Games Workshop began focusing more on Horus Heresy Age of Darkness
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hinting at upcoming changes. By 2021, the company had built a new warehouse under the
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Games Workshop banner, signaling a step towards absorbing Forge World back into the main company
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In 2022, the re-branding of Horus Heresy resin products became more apparent
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Packaging, product listings, and marketing copy began referring to these items simply
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as detailed resin pieces, moving away from the Forge World branding. The most significant change came in 2023 with the launch of the new Warhammer website
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This new site combines Games Workshop and Forge World products into a single platform
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Notably, the term Forge World has been completely removed from product listings
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Instead, these items are now referred to as 15-plus expert kits. Games Workshop has confirmed this re-branding in an FAQ released after the new website launch
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The iconic Forge World branding, including the distinctive cog skull logo, has been replaced with simple expert product labeling on packaging
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The re-branding to expert kits suggests a focus on the high level of skill and detail
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associated with these products, which is understandable. For longtime fans, this change may be bittersweet. However
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it represents Games Workshop's effort to create a more unified brand experience
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The company aims to provide a one-stop online shop for all Warhammer products
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including miniatures, rules, paints, and even black library novels. The time of Forge World may have ended, but the age of expert kits has just begun
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This transition reflects the evolving nature of the hobby and Games Workshop's vision for its future
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What do you think about how Games Workshop has handled the end of Forge World
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