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Hey everyone, welcome to the channel. My name is Stephen Hockman and I am the creator of
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SEO Chatter. And today I'm going to talk about a blog post I wrote called Why SEO is Important
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for Your Online Success. And what I want to do here is I just want to walk through a couple
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of the things that I wrote in this blog post so you can get some actionable tips that you can take away and find out why SEO is going to be important for your online success. And
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if there's anything that seems confusing or you're not sure about or you want to learn more, just go to the blog post. I'll link to it in the description below. But I want
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you to be able to understand how SEO can work for the benefit of your business, regardless
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if you're doing B2B or B2C. This is good information for anyone that's new into digital marketing
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or is thinking about maybe adding a blog to their site and they're just not sure yet if
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it's the right thing to do or not. So let's go ahead and get started. The first thing I
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want to talk about is SEO generates more online traffic for your business. And what I mean
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by this is that if you don't have a blog, you have less opportunities to get traffic to your site
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But when you have a blog and you actually focus on SEO, what you do is you create more opportunities
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for people to find you in the search engines. And that's important because if you have like an
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e-commerce site or an affiliate site or something like that, if you only have a few posts on your
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blog or your website, or on your website, maybe like five or 10, that's only five or 10 opportunities
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to get people to your site. But if you have 100 pages, et cetera, and you've got them all SEO optimized
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you literally are creating thousands of different opportunities for people to come to your site
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and find out more about your business and generate sales. So that's the first reason
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SEO will generate more online traffic to your site and generate more leads if you do it in the right way
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The next thing I want to talk about is that SEO gets you targeted visitors
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And what this means is that when you do SEO right, you can get people that you want to visit your content that are in, for
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example, the buying frame of mind. For example, let's say that you're looking to sell camping
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equipment, for example, at your site. And you create a blog post about best camping, best
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tent for camping in the winter. And so somebody that's looking for that type of content is very
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specific because they want a tent for camping in the winter. So you're getting a very targeted person
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That's probably more inclined to buy something at that point in time because
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they're very specific on what they want. Now compare that to something like maybe just best tent for camping
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Generally people when they starting that search they just in kind of the mode of gathering information And so they going to the site they like okay what a good tent for camping But they might not exactly know that there different tents for different parts for different
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weather throughout the year. So, you know, one tent might be good for, you know, let's just say cold weather below
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20 degrees, or another tent may be created in a way that's best for hot weather, et cetera
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And so when they do that search, they come to the site and they find, oh, okay, actually, I'm going to be camping in the winter
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So I need something that's a little bit more durable, retains the heat a little bit more, et cetera, et cetera
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So now they're going to go back to Google and they're going to start searching for best camping tent for winter
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And so you're getting a very targeted visitor in that way. And so when you optimize your content so that you can target people like that
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you're getting people that are just more bottom of the funnel trying to get answers to their questions, which is very targeted
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And this is, there's an interesting stat from WebFX that I found, which I put in the blog post
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And they said that comparing to the average close rate of traditional marketing, SEO provides so much more opportunity for that
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And what this means is that they say that 14.6% is the average rate of closing somebody on a deal through SEO
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Now, that may not sound very big, but when you compare that to traditional marketing, the statistic here is 1.7%
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So that's about eight times the close rate of traditional marketing. So by doing good SEO, you can get eight times your return on investment by doing strategies like that versus just doing traditional marketing
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So you can see why SEO is important because it's getting you those targeted visitors
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We've talked a little bit about it has the best ROI. So essentially you're getting the best return on your investment
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And also what's good about that is that when you do go to SEO, that stuff that you're doing is actually evergreen
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So it's going to last. It's not like when you pay for a social media ad or an ad in like Google where it's just going to work when you pay for that advertisement
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SEO is evergreen. So when you optimize an article, that optimization is going to carry on
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So, for example, I have some sites where I've optimized a web page and it's still making me money two years later and I haven't even touched the page
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You know, I wouldn't recommend that you don't update your content, but that's just an example of showing you that even pages that were touched two years ago that were properly optimized are still going to continue to generate revenue for me
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And I don't have to pay for that. It's free traffic. compared to if I were to write in a social media ad for that post It only going to work while I paying money to Facebook or Instagram et cetera while it going So that what great about SEO and how it good for your
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online business is because it's going to continue to return on your investment, which was probably
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mostly just time you put in the beginning over and over and over again. More stuff I want to
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talk about is basically when you do SEO well, you're also going to improve the credibility of
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your business. Because what happens is people, when they find your site in the search engines
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you start to look more credible. And if you start showing up for more search terms around certain
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queries, they're going to start seeing your name more and start thinking, oh, this must be a good
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well-known brand because I keep seeing them. So in some of my niches with my affiliate sites
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you know I dominate page one for most of the keywords for the products I sell and so that's
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creative brand recognition you know and if I didn't do that people wouldn't know who I was
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you know I'd just be this one site that was like oh he just does this thing but they don't really
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trust me because it's like who is this guy you know but when you're typing in different terms
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related to my niche you find me popping up all the time I pop up for questions people have about
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products. I pop up for individual reviews. I pop up for what's called roundups where it's best of
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the best list. So I'm popping up everywhere. So when people are doing their research for these
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products that I promote, they see my brand name and they're like, wow, he's showing up everywhere
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He must be someone who's trustworthy, incredible, because he's on the first page of Google. And so
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SEO, when done properly, is going to provide you with that credibility for your business
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So it's something you want to capitalize on. And the last thing I want to talk about
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and that's not everything in this article, so this is just the highlights, so be sure to check
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this article out when you have a chance. Like I said, I'll link to it in the description below, is SEO will help you beat your competition and when you do it correctly. And this is important
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because everybody wants customers. They want leads. They want sales, et cetera. And one of the
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hardest things with any business is you're always comparing yourself to your competition. And this
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is really important for like local SEO, for example. You know, you, for example, let's say
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you own a tree service and you have a tree service website. You know, you want people when they have
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tree work that needs to be done, you want them contacting you. You don't want them contacting
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your competition because that's could potentially be thousands of dollars you're losing. So when you
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do SEO well, you can beat your competition because you can start appearing in the first page of the
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search results and you can start getting more leads because again, your brand is becoming
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recognized as the leader in that market. You know, so if someone were to type in, you know
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tree service near me and they see you pop up you know they gonna contact you probably first versus your competition that might be on page two or page three because they not focusing on SEO
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So SEO is just so valuable for every business, no matter if you're doing local SEO or national SEO or international SEO
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It's so important because you have to get basically more pieces of that traffic
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as people search for things. And I just want to mention this stat for you real quick in relation to this
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There was essentially a research from Zero Limited Web said that the first five organic results account for about 67.6% of clicks in Google, the first five results
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And it goes on to say that if you're like most searchers, you prefer clicking on organic results versus the paid advertisements
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And studies show that 71.33% of searches resulted in a page one organic click
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And in page two, it only gets about 6%. So again, what that means is that if you're on page one, you're going to increase your
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odds of getting clicked on and getting more traffic to your site by focusing on SEO
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So it's just so important for your online success that you focus on SEO
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So again, there's more information in this blog post. I really want you to take a look at it if this information is interesting to you
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because SEO is important for your online success because it just helps you in so many different ways
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It's also pretty scalable. You know, you don't have to feel like
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oh, I can only do so much and then I'm kind of tapped out. You know, there's different ways that you can structure an internal team
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or hire agencies to do this for you, et cetera. And they can scale that output for you
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so that you can get more SEO optimized on your website and build your pages out
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so that you can tackle more of those keywords so you can get found
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So I hope that this information was interesting for you. I'm trying to bring a lot of value in these videos
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If there's any questions you have, feel free to leave a comment below and I'll try to answer it
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And I encourage you to hit the subscribe button so you can get all of my videos and give it a thumbs up
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so that you can show other people that this was a valuable video for you. And again, this is information
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that I'm just talking about based off of the website I own, which is SEO Chatter
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where I try to bring the best SEO tips and news to you on a weekly basis
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So I hope that you enjoyed this video and that you get a lot of value out of it
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And I will see you on the next one
